In recent years, InSites Consulting has been building their very own Global Community Moderator Network at a fast pace. This network of experienced independent qualitative researchers – with an average of 11 years of moderating experience – allows us to open the dialogue with consumers in their local language, with moderators embedded in their local culture and market. After a thorough screening and selection procedure, they are trained by the InSites Consulting team in the latest innovative techniques in collaboration and moderation, thus guaranteeing a consistent cross-country moderation within each project. So far they have moderated over 400 projects in 33 countries, providing us with global moderation capabilities.
Notwithstanding the fast-pacing environment we are in, brands and businesses should validate their thinking before actually acting on it. This need for fact-based decision making is the reason why survey research remains such a powerful and commonly used research method. According to the ESOMAR global research report, no less than 3 out 4 market research projects conducted worldwide are of a quantitative nature. Surveys are still big today, yet if our industry continues approaching surveys the way it’s done today… the days of survey research will soon be over.
As published on Switch & Shift on January 22, 2015. Do you recognize the feeling that time seems to go more rapidly as you grow older? Apart from this psychological effect of time, something is really happening to time as well. According to Moore’s law, technological performance is doubling every 18 months and with it we are witnessing an exponential increase in environmental change.