Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos allowed its fans to develop an advert to be shown during the Super Bowl; Lay’s Crisps asked its customers to help choose a new flavour; and snack manufacturer Mora produced a new croquette in collaboration with its consumers.
We’re proud to present a new InSites Consulting book, The Consumer Consulting Board: Consumers shaping your business. In short, this book brings together 5 years of research by InSites Consulting on structural consumer collaboration, illustrated with research community cases of major global brands such as Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more. At InSites Consulting, we have a tradition of sharing our knowledge with the world through publications and conference talks around the globe, this book gathers our findings and wide global experience on research communities to share with the world.
Only 10 days ago, we were still talking and stressing about it, but then the special day, Saturday June 1st, was there and it was time to finally DO it! At 7.45 am, about 32 InSiders (some a bit more awake than others) gathered in front of our Rotterdam office, ready for a 100-mile ride.