Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

InSites is hiring!

Posted on April 8, 2014 by Natalie Mas

Are you passionate about marketing research and would you like to become part of a global, crazy and motivated team which is working for the best international brands out there and which takes research forward every single day? Then you should definitely read on and take your chance!Read more

7 people to follow on Co-Creation

Posted on April 4, 2014 by Thomas Troch

Looking for people worth following? Meet our 7 people to follow series, sharing an overview of people worth following on social media. For our second list, we’re looking at how consumers can be involved in innovation through co-creation. With the possibilities provided by digital media, we notice a shift from random acts of creativity by everyday people to organized initiatives such as Airbnb, a trend we call ‘crowd-everything’. Read more

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