Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Enjoy our summer reading list!

Posted on July 31, 2014 by Natalie Mas

Have you been enjoying the summer already? I’m sure you’ve already organized or attended a delicious barbecue, went to a sunny holiday destination, danced for hours on end at a festival or maybe you are still looking forward to some amazing plans you’ve made? Here at InSites Consulting, some of us are currently enjoying a well-deserved holiday as well, others are already fully at our clients’ service.Read more

CCO Talk: Consumers in the boardroom of… Van de Velde

Posted on July 31, 2014 by Kristof De Wulf

Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving consumer centricity and activation in their organizations. This time, I had the pleasure to talk with Ignace Van Doorselaere, CEO of lingerie group Van de Velde. Lingerie group Van de Velde is a family-run business listed on Euronext Brussels, designing, producing and selling luxurious women lingerie under its own brand names (Marie Jo, PrimaDonna and Andrés Sardá). Read more

What can participants tell us about the state of market research?

Posted on July 31, 2014 by Annelies Verhaeghe, Henri Van Bost, Liesbeth Dambre

As published on ClouToday on May 5, 2014. In order to let our members share their opinion, we realized a large-scale research where we asked them – both quantitatively and qualitatively – about their experiences, remarks, suggestions etc. In a first stage we invited more than 3,000 members from Belgium, the Netherlands, France, the US, the UK and Romania to take part in an extensive survey. In a next stage, 150 of them participated in a 3-week community (or Consumer Consulting Board, as we like to call them): the ‘Future Talkers’ community.Read more

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