As published on Switch & Shift on February 25, 2014. You may have witnessed it yourself: living clouds created by thousands of starlings flying together, commonly referred to as ‘murmuration’. The way in which all the birds suddenly change direction or speed as if they were a single entity still remains one of nature’s secrets, with most scientists assuming starlings undertake this unique collective motion in order to reduce predation risk. In a similar way, great organizations are more than just the sum of great individuals: organizational strength, progress and resilience are determined by the extent to which individual employees ‘fly together’ as if they were a single entity working towards a common goal.
Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving consumer centricity and activation in their organizations. Getting under the skin of users and fans, really understanding what makes them tick and allowing the corporate teams to think, feel and act like them. Mariken Kimmels, Marketing Director Heinz Continental Europe at HJ Heinz shares her thoughts on the strategic importance of staying connected and of hard listening to consumers.
Looking for people worth following? Meet our 7 people to follow series, sharing an overview of people worth following on social media. Evolutions in the digital and technological worlds are transforming – sometimes even disrupting – different industries (we all know what happened to the music business and companies such as Kodak). In order to survive, every single business will need to redefine/reinvent its business model sooner or later, whichever the sector they are in!