Mo’talk, Mo’action
Last month 12 brave InSites Mo Bros and I stood up and took on the challenge of growing a ‘tache to raise awareness for ‘Movember’. By the end of the month we managed to raise £621 and a lot of eyebrows too from clients and colleagues alike. Movember as an initiative is something that I hold dear and I’m glad that collectively we practiced what we preached and significantly levelled up my game from previous years. This being my third Movember, it was fantastic to see faces from all of our offices across the globe getting involved and sharing the message.Read more
The basics of Consumer Consulting Boards [infographic]
A Consumer Consulting Board brings your consumers together on an online closed research community to help shape your business. The end goal? Structural collaboration, having a continuous dialogue with consumers that is 24/7, across departments and objectives. This Consumer Consulting Board infographic offers you the basics of online research communities: 5 tips for going global with your research community, 4 ways to create a truly engaging experience and 3 steps to create an impact inside and outside your organisation.Read more
Blending the secret ingredients of a radio commercial
For 3 years InSites Consulting has been testing 10 radio commercials a month, from a broad scope of advertisers in the Netherlands, in cooperation with the radio station Q-music. An aggregated analysis of this ‘ad impact’ research taught us that most radio spots seem unable to obtain a higher likeability score than 6.0 (on a 10-point scale), while a likeability score of 8-10 results in a 366% higher chance of buying activation compared to a likability score of 6-7.Read more
