Crowdsourcing, Co-creation and Consumer Collaboration have been buzzwords in marketing and business for at least 5 years now. We’re all talking about it, but is the market actually acting upon it. High time for a reality check!
“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got our attention at STIMA’s BrandCafé. It comes down to this: it’s not because you put a lot of time and effort in developing and marketing a product, that a consumer is obliged to buy it. You should rather look through the eyes of the consumer and try and understand what he thinks about your product, your packaging.
A summary of Christopher Nash’ talk at WebTomorrow 2015 on ‘Creating Lifetime Customers… by Using Machine Learning and Predictive Personalization’. Millions of personal interactions and transactions are made on the web every single second and minute. The fact is, Data never sleeps. One way of looking at that is to say the web is still a booming platform of human interactions. Another more mercantile way to look at it is that there are millions of customer experiences every minute.