Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Shaping insights

Turning customer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of customers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Connecting with Healthcare Stakeholders

Posted on May 16, 2013 by Natalie Mas

In the past few years, a lot has been said, written and done about today’s health care professionals (HCPs) and patients and their behaviour in the modern day health care context. Today, acknowledging this dynamic health world is a fact of life and now we need to act upon it. But how to act, what to do? Join us on May 28 in our Ghent office and get the answers you are looking for during our Connecting with Healthcare Stakeholders Smartees Seminar. Read more

Our adventures at Insights Valley Europe & Asia

Posted on May 15, 2013 by Natalie Mas

Last September (September 6 & 7), Insights Valley Europe took place in Amsterdam and our own Anouk Willems was there to present a Heinz community case. During this two-day congress, great cases from various brands were shared, ranging from Unilever and ING to Discovery Channel and BBC News. One of the hot topics of the congress was ‘communities’ and that is where InSites Consulting comes in.Read more

Connecting with consumer around the world

Posted on May 14, 2013 by Natalie Mas

In today’s globalised and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is a bit different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance?Read more

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Our solutions

Our impact