10 answers to contemporary market research questions
A team of leading market researchers from around the world have come together with ESOMAR to provide market researchers, especially young researchers or researchers new to a topic, with a quick overview of the basics of market research. The book aims to enable new researchers to orientate themselves, and avoid walking into too many of the traps that the changing world of market research can create. In market research, there are some key concepts, ideas, and pieces of knowledge that even the newest researcher (or a researcher new to a topic) should have at their fingertips.Read more
Me, Myself and I. The Next Design Superstar
Last week I was invited to speak at the Product Design + Innovation conference at the Oval Cricket Ground in London. The gathering of almost 40 speakers from leading international brands such as Cisco, Thomson Reuters, Telefónica Digital, Virgin Atlantic, Nike and Philips provided food for thought on how scientists, designers and users can collaborate in the future. Sessions on connected objects, the circular economy and the consumerisation of health covered a broad array of contemporary trends in industrial design. I’d like to focus on one stream of thoughts: how consumers are becoming the next superstars in design.Read more
The journey behind the global evaluation of the 2013 IKEA catalogue
Join us in Boston (US) on June 24 for the ESOMAR 3D Digital Dimensions Event 2013. Together with IKEA, Tom De Ruyck will present insights into the key marketing challenge global brands like IKEA are confronted with: How to ensure that global communication efforts stay locally relevant. The annual catalogue is IKEA’s main communication channel with existing and potential customers globally. In this presentation Tom will demonstrate how the 2013 edition of the catalogue was evaluated through research communities in five different countries.Read more
