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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Smartees

Smart food for clever marketers and researchers around the world

Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly on our home markets. Back in 2012, we already took a first step towards taking our Smartees concept global with Webinar formats. But now, after 5 years of Smartees, we are taking it even further than that! In the coming months, the InSites Consulting team will be traveling the world to share our vision on consumer collaboration.Read more

ESOMAR Nice: What inspires

5 not-to-miss inspirations at the ESOMAR Congress

In a yearly tradition ESOMAR host their global congress in September. This year’s theme? What inspires. This year’s location? The beautiful city of Nice. We’re proud to have been a supporter of ESOMAR for years and never miss the opportunity to connect with the market research world at their flagship event. So just as in previous years, the InSites Consulting team will again be well presented. Read more

Empowering patients to speak up

Talk to me: Empowering patients to speak up

Introduction to article as published in Touchpoint, the Journal of Service Design Volume 6 No. 2 (Better Outcomes by Design) by Service Design Network. Today, patients have more information than ever before about their conditions and treatment options. Think about the wealth of data in the online PatientsLikeMe community, where more than 220,000 patients share their stories about over 2,000 conditions and Patient.co.uk, which has 16 million visits each month. Read more

  • No upcoming Smartees.