As published on Switch & Shift on March 25, 2015. Nature is the world’s most effective designer, according to Frank Stephenson, Design Director at McLaren Automotive. Looking at what nature has created over millions of years of evolution to get to the perfect shape, the designers at McLaren Automotive get their inspiration from animal anatomy, tree branches, blood vessels and river deltas to create some of the most sophisticated and efficient design solutions. If McLaren Automotive manages to create better designs by stealing from nature, surely nature must contain lessons that apply to business and leadership as well.
Crowdsourcing, Co-creation and Consumer Collaboration have been buzzwords in marketing and business for at least 5 years now. We’re all talking about it, but is the market actually acting upon it. High time for a reality check!
“Consumers owe you nothing, you owe them everything” and “If it ain’t broke, then break it”. Rowland Heming immediately got our attention at STIMA’s BrandCafé. It comes down to this: it’s not because you put a lot of time and effort in developing and marketing a product, that a consumer is obliged to buy it. You should rather look through the eyes of the consumer and try and understand what he thinks about your product, your packaging.