The film award season has almost come to an end, with the Oscars as the crowning glory at the end of February; in Market Research land the award season is in full business as well. Every year research organizations around the world aim to celebrate the power of research and the drive for innovation, change and impact in our industry.
Over the past years, consumers have turned into prosumers, reaching out to companies to start collaborating with them. But to what extent are companies open to collaborate with consumers? In our Collaboration Test, we aim to better understand how companies feel about collaborating with consumers to drive future relevance.
Yesterday, Greenbook launched the 2015 Greenbook Research Industry Trends (GRIT) survey. In this yearly initiative, Greenbook aims to better understand where the market research industry stands and where we’re headed. As the world around us changes rapidly – and therefore our industry as well – it has become more important than ever to truly understand what is happening and what the implications are for our business and profession.