Some weeks ago, I attended the Front End of Innovation (FEI) congress in Venice. The setting was mesmerizing. This was my first visit to Venice and it completely lived up to my expectations. The congress itself was hosted by the Ca’ Foscari University, right in the heart of this magnificent city. One could argue that the setting of an innovation congress in Venice, a city where art and history combine with old trades and the beauty of the sea, is not ideal. However, the congress proved that tradition and innovation can be like hand in glove.
Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in different parts of the world. This based on recent travels around the globe to speak at conferences, talks with moderators from our proprietary Global Community Moderator Network, experiences with client projects and fresh figures from a new global consumer survey. End of March we already discussed Europe, next up is North-America.
Come and join us for an exclusive breakfast session in our New York office on Tuesday 22 April, where we will offer you a Just Missed experience of two InSites Consulting presentations given at the ARF Congress 2013 and 2014. Our Managing Partner Niels Schillewaert will share our recent ARF Re:Think presentation with DIESEL, showing the power of images for your digital strategy. Moreover, Giulia Gasperi (Research Manager at InSites Consulting) will help you discover how Smirnoff redefined the value of their fans.