As published on Greenbook on Thursday November 20, 2014. As a special addendum to the most recent wave of GRIT (Greenbook Research Industry Trends) report, we wanted to get a deeper understanding of the impact and effectiveness of market research studies from the client side perspective. Together with Greenbook and Gen2 Advisors we questioned 185 market research users (marketers and insights managers, excluding professional research providers) in our survey and reflected about their most recent market research study as well as their ideal study.
Last week, the faculty of Industrial Design Engineering in Delft was flooded with people who had only one dream: going from a linear to a circular economy. They all gathered for the Circular Product Design conference to discuss how new product development can help in moving from linear to circular: going from make – use – waste to make – use – re-use.
One room, four speakers and a lot to digest. Content, that is. But MOA knows how to put their customers first. At times, the MOA Summit might as well be a food summit. Casa 400 hosted a fruitful afternoon and, after an inspiring network lunch, Rene van der Laan (SAS), Olav Lijnbach (GfK), Vincent Pijpers (Tweakers) and Martin Strub Hidalgo (Google) took the floor in their quest to tell us about where we stand with big data, why we should tame it and… how we should handle it.