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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Merging online and offline

The hybrid approach: Merging offline with online

In this day and age every company and every consumer is – and needs to be – mobile. InSites Consulting pioneered online surveys back in 1997 and we continue to innovate our methodologies in an effort to bring the consumer to life beyond the screen. As I started my marketing career offline, I was a bit skeptical about making the move to online. I couldn’t imagine how the research quality would be affected after losing that face-to-face human connection. Also, how could I leave behind the M&M’s and cheese plates at a focus group facility?Read more

Grassroots sports marketing

From local Panini madness to global football glory

As published on Pub Magazine on June 18, 2014. Smart sports marketers around the globe and in every single country indulged themselves in the football fever. While FIFA is selling the apogee in Brazil, an unimaginably wide range of products is being sold to any man (or woman, of course!) who wants them, probably also in the aftermath of Rio. The heroes of the green pitches do not only score for their nation but also for the brands they work for.Read more

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