Gooooooooood morning, Amsterdam!!! Although #OgilvyChange keynote Jez Groom resembled our beloved Robin Williams the most, it actually was Jack Lewis PhD who kick-started our brains, thus nominating himself for the ‘Best Actor in Leading Role’ Award at the EphMRA 2015 Conference. He definitely was not the first guy ever to shout loudly in this room, as we enjoy our sessions in the magnificent interior of the Graanbeurszaal in Beurs van Verlage, which was housing the Amsterdam Stock Exchange in the golden 17th century.
Working for an iconic brand such as Nespresso, who would say no to that? Since a few years, I’m glad to be a consultant for this iconic brand which allows me to help them take the next tactical and strategic steps towards becoming even more iconic and aspirational.
Multichannel, omnichannel, customer journey… What do these words have in common? They were buzzwords, trends from the recent years. While other buzzwords disappear in the marketing landscape it seems these are here to stay and claim their role in the future. During the yearly Multichannel Conference in Utrecht, I had the opportunity to see a variety of presentations and I was triggered by the way consumers were described and perceived in two opposite approaches.