In the past few years, a lot has been said, written and done about today’s health care professionals (HCPs) and patients and their behaviour in the modern day health care context. Today, acknowledging this dynamic health world is a fact of life and now we need to act upon it. But how to act, what to do? Join us on May 28 in our Ghent office and get the answers you are looking for during our Connecting with Healthcare Stakeholders Smartees Seminar.
Last September (September 6 & 7), Insights Valley Europe took place in Amsterdam and our own Anouk Willems was there to present a Heinz community case. During this two-day congress, great cases from various brands were shared, ranging from Unilever and ING to Discovery Channel and BBC News. One of the hot topics of the congress was ‘communities’ and that is where InSites Consulting comes in.
In today’s globalised and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is a bit different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance?