As published on Greenbook on Friday April 11, 2014. We all know the future will be fast and furious. It is fast, knowing that according to Richard Foster from Yale University the average lifespan of a company has decreased by more than 50 years over the last century, from 67 years in the 1920s to just 15 years today. It is furious, as new technologies are expected to further drive massive economic transformations and disruptions in the coming years. There is no escaping it: no matter what industry you are in, you can run but you cannot hide.
Some weeks ago, I attended the Front End of Innovation (FEI) congress in Venice. The setting was mesmerizing. This was my first visit to Venice and it completely lived up to my expectations. The congress itself was hosted by the Ca’ Foscari University, right in the heart of this magnificent city. One could argue that the setting of an innovation congress in Venice, a city where art and history combine with old trades and the beauty of the sea, is not ideal. However, the congress proved that tradition and innovation can be like hand in glove.
Meet our Collaboration around the World series. Every article in this blog series overlooks the state of consumer collaboration in different parts of the world. This based on recent travels around the globe to speak at conferences, talks with moderators from our proprietary Global Community Moderator Network, experiences with client projects and fresh figures from a new global consumer survey. End of March we already discussed Europe, next up is North-America.