Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Millennials & Social Media: The power of conversations [infographic]

Posted on December 5, 2013 by Joeri Van den Bergh

As published on How Cool Brands Stay Hot on November 28, 2013. Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information Generation Y consults and shares, which online sources they trust most and the top 7 conversations affecting their purchase behavior. Read more

Reach is silver, relevance is gold

Posted on December 2, 2013 by Kristof De Wulf

As published in MarketingTribune on November 5, 2013. Everybody knows McLuhan’s famous statement ‘The medium is the message’. During the presidential debate between Nixon and Kennedy in the early ’60s, he noticed that the Americans who followed the debate on the radio clearly saw Nixon as the winner, whereas the Americans who saw it on TV rather thought Kennedy was the most convincing speaker. The medium decided how the message came across.Read more

Discover the inspiring road to consumer insights

Posted on November 29, 2013 by Anke Moerdyck

Do you know what a consumer insight is and what it is not? How you can mine them? And how you can make them impactful for your company? In our latest Smartees Webinar Annelies Verhaeghe (Head of Research Innovation) & Kristof De Wulf (CEO) shared a variety of business stories, clear examples and tasks to guide brands through the jungle of insights. Missed the session? No worries, we’ve got the full recording available for you.Read more

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