Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of customers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Structural collaboration with consumers: an evolution, not a revolution

Posted on June 17, 2013 by Tom De Ruyck

Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos allowed its fans to develop an advert to be shown during the Super Bowl; Lay’s Crisps asked its customers to help choose a new flavour; and snack manufacturer Mora produced a new croquette in collaboration with its consumers. Read more

Say Hi to our Consumer Consulting Board book!

Posted on June 11, 2013 by Kristof De Wulf, Tom De Ruyck

We’re proud to present a new InSites Consulting book, The Consumer Consulting Board: Consumers shaping your business. In short, this book brings together 5 years of research by InSites Consulting on structural consumer collaboration, illustrated with research community cases of major global brands such as Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more. At InSites Consulting, we have a tradition of sharing our knowledge with the world through publications and conference talks around the globe, this book gathers our findings and wide global experience on research communities to share with the world.Read more

Just do it? We did it!

Posted on June 10, 2013 by Natalie Mas

Only 10 days ago, we were still talking and stressing about it, but then the special day, Saturday June 1st, was there and it was time to finally DO it! At 7.45 am, about 32 InSiders (some a bit more awake than others) gathered in front of our Rotterdam office, ready for a 100-mile ride. Read more

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