Yesterday, Greenbook launched the 2015 Greenbook Research Industry Trends (GRIT) survey. In this yearly initiative, Greenbook aims to better understand where the market research industry stands and where we’re headed. As the world around us changes rapidly – and therefore our industry as well – it has become more important than ever to truly understand what is happening and what the implications are for our business and profession.
News is spread through different types of media. In the past, the focus for spreading news was on television, radio and newspapers; these days, online, social and mobile media also play an important part. What is consumers’ opinion as to news coverage through different types of media? Do we think that what we read is reliable? Do we talk about it? Does it influence our opinion or our behavior? For the third time, ING, together with InSites Consulting and Social Embassy, have conducted their social media impact survey among Dutch consumers.
Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and volunteers, having become a world full of problem solvers who are creating billions of dollars’ worth in value without even being paid for it. So, companies continuously search for ways to tap into this Consumer-Innovator, to benefit from key insights and ideas for better decision-making. As a result, many collaboration initiatives arise but few are sustainable.