Throughout the past few months we have revamped and rebranded our proprietary consumer research panel TalkToChange into Future Talkers. Why? To better live up to the promises of consumer empowerment and collaboration and to unlock a wide range of new and innovative research techniques for consumers.
In this day and age every company and every consumer is – and needs to be – mobile. InSites Consulting pioneered online surveys back in 1997 and we continue to innovate our methodologies in an effort to bring the consumer to life beyond the screen. As I started my marketing career offline, I was a bit skeptical about making the move to online. I couldn’t imagine how the research quality would be affected after losing that face-to-face human connection. Also, how could I leave behind the M&M’s and cheese plates at a focus group facility?
As published on Pub Magazine on June 18, 2014. Smart sports marketers around the globe and in every single country indulged themselves in the football fever. While FIFA is selling the apogee in Brazil, an unimaginably wide range of products is being sold to any man (or woman, of course!) who wants them, probably also in the aftermath of Rio. The heroes of the green pitches do not only score for their nation but also for the brands they work for.