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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Getting real about being real

Getting real about being real

As published on Switch & Shift on June 11, 2014. In an ever digitalized world, there is increasingly less room for all things analog. Glued to our digital devices, we now spend more time on our smartphones than with our partner. With smart robots, drones and self-driving cars soon roaming our skies and streets, Oxford University predicts machines to take over 45% of Americans’ jobs in the next 20 years. Read more

The age of average is over

The era of average is over

As published on Switch & Shift on July 29, 2014. In the past 30 years, millions of people have lost their jobs to the rise of computerized automation, technology and robots offering unparalleled efficiency, reliability and performance benefits. Experts state that we are at the crucial tipping point often referred to as the great decoupling, with economic growth for the first time not followed by a similar increase in job creation. Bold predictions state that a robot journalist could win a Pulitzer within 5 years, that all human work will be fully outsourced to robots by 2045 and that humans can even fall in love with and marry robots by 2050.Read more

Smartees

Smart food for clever marketers and researchers around the world

Since the launch of our Smartees in 2009, we already hosted over 100 online and offline smart sessions, focusing mainly on our home markets. Back in 2012, we already took a first step towards taking our Smartees concept global with Webinar formats. But now, after 5 years of Smartees, we are taking it even further than that! In the coming months, the InSites Consulting team will be traveling the world to share our vision on consumer collaboration.Read more