New York London Sydney Timisoara Rotterdam Ghent

Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Read more

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Read more

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Read more

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Read more

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Read more

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Read more

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Read more

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Read more

Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

Read more

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Read more

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

Read more

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Big Data is the end of the beginning

Big data is the end of the beginning

As published in MarketingTribune on February 24, 2015. Big data is just data, no more, no less. The current image of big data reminds me of a famous Winston Churchill statement: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” Big data has taken up a fixed place in our society and will continue to grow exponentially. It is the end of the beginning, in a way that the challenge is to keep transforming big data into inspiring and activating consumer insights and to distill personal and relevant value for the consumers from it.Read more

Moddie Awards

Who will win our Moddie Awards?

In recent years, InSites Consulting has been building their very own Global Community Moderator Network at a fast pace. This network of experienced independent qualitative researchers – with an average of 11 years of moderating experience – allows us to open the dialogue with consumers in their local language, with moderators embedded in their local culture and market. After a thorough screening and selection procedure, they are trained by the InSites Consulting team in the latest innovative techniques in collaboration and moderation, thus guaranteeing a consistent cross-country moderation within each project. So far they have moderated over 400 projects in 33 countries, providing us with global moderation capabilities.Read more

4tips on how to make surveys strive again

4 tips on how to make surveys thrive again in 2015

Notwithstanding the fast-pacing environment we are in, brands and businesses should validate their thinking before actually acting on it. This need for fact-based decision making is the reason why survey research remains such a powerful and commonly used research method. According to the ESOMAR global research report, no less than 3 out 4 market research projects conducted worldwide are of a quantitative nature. Surveys are still big today, yet if our industry continues approaching surveys the way it’s done today… the days of survey research will soon be over.Read more