Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

CCO Talk: Consumers in the boardroom of… HJ Heinz

Posted on March 10, 2014 by Kristof De Wulf

Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving consumer centricity and activation in their organizations. Getting under the skin of users and fans, really understanding what makes them tick and allowing the corporate teams to think, feel and act like them. Mariken Kimmels, Marketing Director Heinz Continental Europe at HJ Heinz shares her thoughts on the strategic importance of staying connected and of hard listening to consumers.Read more

7 people to follow on the Future of Business

Posted on March 7, 2014 by Tom De Ruyck

Looking for people worth following? Meet our 7 people to follow series, sharing an overview of people worth following on social media. Evolutions in the digital and technological worlds are transforming – sometimes even disrupting – different industries (we all know what happened to the music business and companies such as Kodak). In order to survive, every single business will need to redefine/reinvent its business model sooner or later, whichever the sector they are in!Read more

Millennials & Social Media: Smart facts on smartphones, apps & m-commerce [infographic]

Posted on March 5, 2014 by Joeri Van den Bergh

As published on How Cool Brands Stay Hot on February 27, 2014. Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need one. Find out how GenYers use their mobile phone in part 4 of the infographic series: Millennials & Social Media. Discover which countries have the highest rate of daily Internet access through the smartphone or what mobile services and apps Millennials are most fond of.Read more

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