Consumers have conversations about your products, if you like it or not… A lof of them want to have an impact on the future of your brand, because they care and social media has given them the power to do so. This is not a threat. It’s an opportunity: research has shown that companies who listen and actively involve consumers in innovation and decision making, outperform the competition. Research Communities enable you to join this conversation and start a real dialogue: giving key customers a seat in your board. It will bring ‘the voice of the customer’ into the heart of your business. They connect your internal organization with the real stories and real emotions of consumers and change the hearts, minds and actions of your marketing and innovation teams.
We at InSites Consulting have the ambition to bring ‘change’ to companies: change in their culture, change in their strategies and in their brands. By engaging all stakeholders with the consumer world, confronting them with enlightening consumer insights and letting them take relevant actions. Check out the SlideShare presentation I’ve made below. I’ve presented it at the NewMR Presenting Event on the 23rd of June 2011. I also added some audio here!