Gamification in MROCs

Last week MOA (Dutch Market Research Association) awarded InSites Consulting with the MOA Innovation Award for our research on ‘Gamification in Online Research Communities’. The prize is awarded to the company which created added value in the past year by learning from consumers in an innovating, positive and striking way. As the judges of the MOAwards believed our winning case “brings fundamental changes in the way the industry sees research”, we feel obliged to share the full story with you Enjoy!