On Tuesday 18 December, Tom De Ruyck (Head of Research Communities) and Thomas Troch (Senior Research Innovator) will host our last Smartees Webinar of 2012 on Co-creating concepts & ideas i.e. how you can increase the relevance and impact of your innovations. Consumers are excited to have an impact on the brands influencing their daily lives. In this presentation, Tom and Thomas will elaborate on how to increase the relevance and impact of your innovations. They will elaborate on how to co-create new ideas and develop new concepts based on insights in a community, how to find the right consumers to involve in your innovation activities and many more aspects concerning this subject. This will be illustrated with community research cases from AirFrance and KLM, Heinz, eBay, Heineken and Vodafone.
Our last Smartees Webinar of 2012 will definitely be an interesting one so you should join as well! We kick off at 17:00 CET with a 45min presentation of Tom and Thomas and afterwards, they’ll welcome you for a Q&A to share your feedback and questions.
Are you interested in joining this Smartees Webinar? Subscribe here! We hope to meet you on Tuesday 18 December!