5 Paradoxical Consumer Trends

Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future. 
Make sure to download the full paper so you can…

  1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
  2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
  3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
  4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
  5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.

You might also be interested in

Aibo Robot Dog

3 Trends in Domestic Appliances & Household Care

Written by Anita Janssen

Take a closer look at 3 trends in domestic appliances & Household care from our What Matters 2023 Report. Read more here.

Tatcha

3 Trends in Beauty

Written by Delphine Vantomme

Take a deeper dive into what trends are coming up in Beauty. A closer look at the industry from our What Matters Trend Report.

GrabFin Banking in Your Back Pocket.

4 Trends in Finance

Written by Scott Lee

From our 2023 What Matters Trend Report, find a closer look at 4 trends in Finance and what you can expect to see in this industry.