Sydney office
10 Elizabeth St
Paddington, NSW 2021
ACN 078348320
Tom De Ruyck
Contact person
Tom De Ruyck
Managing Partner
+32 9 269 14 07

Direction First, our strategic partner in Australia and New Zealand

To further strengthen our global consumer collaboration capabilities in Asia-Pacific, we entered a long-term strategic partnership with Sydney-based boutique agency Direction First. Together we have successfully brought the InSites Consulting’s award-winning online research community approach (also known as Consumer Consulting Boards) to brands down under.

“Direction First is an agency with the same vision on the future of research and marketing. This is just the logical next step. We feel the vibe in the APAC region and it is great to witness the rapid growth in the openness towards research communities.”
Tom De Ruyck, Managing Partner at InSites Consulting

“It is great to work together with the global thought leaders in the field of consumer collaboration and online research communities, to leverage over 8 years of experience and best practices resulting from more than 500 communities. We are proud to offer our clients such a state-of-the-art co-creation experience.”
Erica Van Lieven, Managing Director at Direction First