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What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision for the future? We mapped the key trends and evolutions using McKinsey’s strategic 3-horizon framework: (1) what do corporate research professionals see as things they need to act upon …
PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a four-part series of mini-blogs around our new Insight Academy. Today we introduce Module 2 – ‘What is an insight’. Well the kids are probably pretty exhausted right now, dealing with all the excitement of a full …
While the clicking and whooshing sound of a modem connecting to the internet feels like a nostalgic tune for older Millennials, NextGen does not know a world without googling things. It’s a generation whose online social presence surpasses their offline …
In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that today’s business reality fuels the quest for more agile, automated research solutions that drive actionability. Yet which trends are on the radar of corporate researchers and insights managers, what are their plans for the (near) …
Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the many physical and digital spaces that make up our daily lives, but we are also becoming more aware of our psychological shortcomings. Rarely does a week go by without some sort of pop-psychology news citing …
What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision on the future? To answer these questions, we conducted a quantitative research piece among 101 German corporate researchers and insight managers (in collaboration with Planung & Analyse). The results of …
It won’t be long before we will all have driverless cars and faceless personal assistants and that any contact with a company will in fact be with a bot or Artificial Intelligence system. Technological developments are creating new playgrounds for businesses and consumers. Yet at the same time, a study by Oxford University shows that …
PART 1 – JOIN THE COPERNICAN BRAND REVOLUTION! If you are a parent (like me), there is a fair chance that on September first, this week, you will be high-fiving your partner or spouse to acknowledge the kids’ first day back at school for the new academic year. Don’t get me wrong, I love my …
Agile is buzzing, with terms like scrum, backlog planning and sprints being thrown around without any real meaning, even in marketing research, where words like agile and lean are increasingly part of a researcher’s glossary. Yet, in many cases it merely refers to the notion of speedy or automated research (processes). Operating in this VUCA …
There’s lots of talk in the industry about the need for organizations to become more customer centric to avoid potentially dire business consequences. Loss of relevancy as a brand in a super-cluttered environment being one such effect. Whilst we don’t dispute the likely negative bottom line impact when neglecting to provide goods and services that …
