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Annelies Verhaeghe

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Annelies Verhaeghe

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Latest Article
Cost cutting

Doing more with less: the Romanian perspective

As published on ESOMAR’s RW Connect on March 13, 2013. During the last few weeks I carried out a small investigation into the state of the Romanian market research industry. One of the biggest challenges for the market research industry in Romania today is cost cutting on the client side. Alina Serbanica, Vice President of Ipsos testifies, “market research budgets are continuously reduced by clients – including by international companies. Nowadays, some sectors cannot afford to invest more in market research as they have been significantly impacted by the economic crisis (e.g. automotive or constructions sectors). However, despite the economic difficulties, all the sectors adapt their market research budgets, challenging market research agencies to revamp the research services to fit into the budget limitations clients have.Read more

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Latest Publication
Research that sparks

Research that sparks

It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a rumored $100,000. The company dismissed it as ‘an electrical toy‘. The quote, although recently challenged for its authenticity, is an accurate reflection of the factors that drive product adoption. What is recognizable speech if not product readiness, telephone devices in every city, a means of distribution and the question of why anyone would use it – that of shifting consumer habits? Read more

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