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Annelies Verhaeghe

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Annelies Verhaeghe

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Latest Article
Cost cutting

Doing more with less: the Romanian perspective

As published on ESOMAR’s RW Connect on March 13, 2013. During the last few weeks I carried out a small investigation into the state of the Romanian market research industry. One of the biggest challenges for the market research industry in Romania today is cost cutting on the client side. Alina Serbanica, Vice President of Ipsos testifies, “market research budgets are continuously reduced by clients – including by international companies. Nowadays, some sectors cannot afford to invest more in market research as they have been significantly impacted by the economic crisis (e.g. automotive or constructions sectors). However, despite the economic difficulties, all the sectors adapt their market research budgets, challenging market research agencies to revamp the research services to fit into the budget limitations clients have.Read more

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Latest Publication
DIESEL The Art of Research

The Art of Research

Using the power of images to increase the value of the DIESEL Pinterest page. DIESEL recognizes the need for social currency among today’s increasingly digitalized Generation Y and is focusing its efforts on Pinterest as the ideal location to inspire and connect with females within their desired target demographic. DIESEL is known for tapping into subcultures with self-aware marketing, which is also the case on Pinterest. The platform allows DIESEL to build a unique look and feel by making it easy for them to bring the personality and DNA of the brand in an accessible magazine-like online display.Read more

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