The journey behind the global evaluation of the 2013 IKEA catalogue

Posted on May 22, 2013 by Anke Moerdyck

Join us in Boston (US) on June 24 for the ESOMAR 3D Digital Dimensions Event 2013. Together with IKEA, Tom De Ruyck will present insights into the key marketing challenge global brands like IKEA are confronted with: How to ensure that global communication efforts stay locally relevant. The annual catalogue is IKEA’s main communication channel with existing and potential customers globally. In this presentation Tom will demonstrate how the 2013 edition of the catalogue was evaluated through research communities in five different countries.Read more

Moderator Square: Online collaboration platform for our Global Community Moderator Network

Posted on April 25, 2013 by Liesbeth Dambre

In October 2012 we officially launched our Global Community Moderator Network, a network of freelance local moderators in over 30 countries across all continents, supporting us in the execution of our international Consumer Consulting Boards. The moderators are recruited based on their qualitative research experience and (more importantly) they are trained and certified in running InSites Consulting Boards. In order to guarantee the highest quality possible in the most consistent way, we focus strongly on selection, training… But it does not stop there. Read more

What happens when community participants start acting like researchers?

Posted on April 16, 2013 by Anouk Willems, Niels Schillewaert, Tom De Ruyck

As published on Quirk’s in April 2013. There will always be a gap between what a consumer is sharing and how a researcher understands it. This disparity is created by a gap in culture, generation or objective knowledge. These different gaps make it difficult for a researcher to put things in the right perspective. But consumers can help us out. By becoming our co-researchers, they complement the researcher’s tasks and help to find more and new insights that would otherwise not have been captured. Read more

Last chance to register for our MRS Workshop: From co-creation to structural collaboration

Posted on April 11, 2013 by Anke Moerdyck

Online research communities are key to a company’s toolbox in order to reach structural collaboration. On Friday April 19, Tom De Ruyck and Anouk Willems will elaborate on what’s next for research communities in terms of new tools and new possibilities in an MRS workshop in London. They will pay special attention to how to really engage with consumers, how to report results in an impactful way and how to embed this voice of the customer within all departments of the organization. In other words, how to give consumers a seat on the board of your company via a Consumer Consulting Board. Read more

Mobility study: why do people live abroad?

Posted on April 9, 2013 by Katia Pallini

The presence of European and international institutions makes Brussels one of the most important decision making centers in the world. This development has had a major impact on the demographic movement towards this European city. And this trend is not only visible in Brussels and among political expats, but can be seen as a global trend across all age categories. A research report from the European Union showed that since the launch of the Erasmus exchange program in 1987, 3 million students spend time studying abroad, with an 8.5% increase between 2010 and 2011.Read more

Shock of the New: a snapshot on the conference

Posted on March 28, 2013 by Lisa Ohlin

This year the annual MRS conference in London had the promising theme ‘Shock of the New’. Overall, it was a good conference with great speakers, particularly on day one. Here is a snapshot of the sessions I attended.Read more

If you want to show passion for your customer, listen to him first

Posted on March 26, 2013 by Henri Van Bost

On Thursday March 21, the management team of De Lijn (the Flemish public transport company) held their annual Forum. Over 400 employees of De Lijn gathered in Brussels (BE) to discuss the past year and to look at current and future challenges. The theme of the forum was ‘passion for the customer’. InSites Consulting (in the presence of Thierry Meerschaert and myself) was invited to bring ‘the voice of the customer’ to life at this forum.Read more

Bringing the patient’s voice into the boardroom

Posted on March 21, 2013 by Martijn Huisman

Market Research Online Communities (MROCs) or Consumer Consulting Boards, as we like to call them, have become increasingly popular in recent years as a qualitative market research method. At InSites Consulting, we conduct hundreds of consumer communities every year for global, national, as well as regional brands. But, what about patient communities? Traditionally, the healthcare sector is conservative and very traditional in terms of market research methods, especially compared to for example Media and FMCG companies… However, exciting developments are taking place in the field of healthcare market research! Read on to find out more about how we take healthcare companies to the future.Read more

Why are research communities so hot today?

Posted on March 20, 2013 by Tom De Ruyck

We all know social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions are embedded into the daily lives of consumers. And it goes without saying that these evolutions have and are still changing the entire market research process and industry. Market research has changed from asking questions to having conversations with consumers. And Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. But what makes research communities so unique?Read more

Author Archives: Anke