In the past few years, a lot has been said, written and done about today’s health care professionals (HCPs) and patients and their behaviour in the modern day health care context. Today, acknowledging this dynamic health world is a fact of life and now we need to act upon it. But how to act, what to do? Join us on May 28 in our Ghent office and get the answers you are looking for during our Connecting with Healthcare Stakeholders Smartees Seminar.
Last September (September 6 & 7), Insights Valley Europe took place in Amsterdam and our own Anouk Willems was there to present a Heinz community case. During this two-day congress, great cases from various brands were shared, ranging from Unilever and ING to Discovery Channel and BBC News. One of the hot topics of the congress was ‘communities’ and that is where InSites Consulting comes in.
In today’s globalised and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is a bit different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance?
Last Thursday, the InSites Consulting London team invited a small group of clients for a half-day workshop at Wallacespace St Pancras. The goal of the workshop was to introduce research communities, or ‘Consumer Consulting Boards’ as we like to call them, to our clients from different industries and to answer any questions they may have had concerning research communities.
Brands increasingly want to connect with their customers on an emotional level. One way to do this is by looking more holistically at products and services from the experience perspective. Triggering the senses plays a vital role in creating these moments. But what if your product isn’t physical, but digital?
There is nothing new under the sun to saying that the crisis has a negative influence on consumers and the market research industry alike, with research budgets continuously under pressure. However, what if the crisis is not just temporary but actually the new status quo? And what can we do as an industry to turn this crisis or new reality around towards a brighter future?
Are you ready to discover more about Customer Consulting Boards and how to integrate the voice of your customers in all decision-making flows of your company? Then you should join us on Thursday 25 April for our Smartees Webinar or on Tuesday 30 April for our Smartees Workshop in London, both hosted by our Head of Research Communities Tom De Ruyck. It’s time to give your customers a seat on the board of your company!
On Thursday March 28th, the VMMa (Flemish Media Company) organized the third edition of the TV Day, together with PUB Magazine and InSites Consulting. This year’s edition coped with humor in advertising, with our own CEO Kristof De Wulf as keynote speaker. The night ended in climax with the award ceremony of the TV Awards where the best tv spots of 2012 were chosen.
Last Friday, we celebrated ‘Employee Appreciation Day’ in our offices! The reason why we celebrated this is simple: it was all about a token of appreciation and a thank you for every colleague here at InSites Consulting. What for exactly? Just for being part of the team, for giving the best of ourselves every single day and for making InSites Consulting what it is and what it stands for.
As smartphone usage and mobile marketing have grown exponentially over the last year, the market research industry is keeping a close eye on the ball. Mobile has changed consumer behaviour, so we are faced with numerous new opportunities and challenges. More specifically, marketeers are in need of deeper insights into what mobile can offer. This is why we invite you to join our Research in the Mobile Mindset Smartees Webinar on Tuesday 12 March, a 1-hour online session which will teach you all about how market research can help with your mobile marketing challenge.