How kids influence where we go on holiday

Unless you’re living somewhere in the pacific or any other year-round sunny destination, you’re probably also feeling the icy cold winter kicking in and are longing for summer holidays and warm travel destinations. Time to let the planning begin! If …

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Posted in NextGens

A Millennial view on mobility

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility. In the first place there is the ageing of the population. A larger group of elderly have …

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Posted in NextGens

Four keys to unlock participant engagement: identify, engage, innovate & repeat

Keys to participant engagement

End of 2016, 24 of InSites Consulting’s best and brightest qualitative research consultants from Belgium, the Netherlands and the United Kingdom came together in one room to examine the past so as to better prepare for the future in engaging participants in online communities. It’s no secret that keeping participants interested and engaged in any community is …

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Posted in Communities,

The 5 best commercials of 2016

It’s the most wonderful time of the year! Yay, the holidays are just around the corner, which means we can look forward to a lot of food, cozy times with friends & family AND lots of presents to give and …

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Posted in NextGens

Vlerick Next Gen Marketing Battle

Today’s younger generations (Gen Y and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and customers of the future, brands have much to gain by interacting and co-creating with these …

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Posted in NextGens

How can we give back?

How can we give back

So many things are happening in the world today: terrorism, environmental issues, people forced to flee their homes, to name a few… The world is a rough place right now! At InSites Consulting, 170 passionate and young (at heart) people are working for 30% of the world’s global brands every day. Following the NextGen trend identified …

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Posted in About us