Brand Religions: the 5 beliefs of the Relationship Religion

Brand Religions: the 5 beliefs of the Relationship Religion

Over the past weeks we introduced Brand Religions, our mapping of today’s most popular marketing strategies. We kicked off with the Penetration Religion, over the Influencer Religion and now wrapping up with the 5 beliefs of the Relationship Religion. This last school of thought is inspired by Kevin Roberts, global CEO of Saatchi & Saatchi, who wrote …

Read more

Posted in Branding

Men’s grooming is booming

When you type words like ‘make-up’ or ‘lipstick’ in Google or any other search engine, the only pictures you see are women or girls wearing their favorite blush or foundation. Well, Google, you’d better update your images quickly when we are talking …

Read more

Posted in NextGens

AI Chatbot puts consumer insights in your pocket

AI chatbot

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were …

Read more

Posted in MR industry

Brand Religions: the 5 beliefs of the Influencer Religion

Influencer Religion

Last week we introduced you to the 5 beliefs of the Penetration Religion, next up in our Brand Religion series is the Influencer Religion. The Influencer Religion is the second school of thought to gain momentum in this post-modern world, especially since the rise of social media. The core idea is captured around the importance …

Read more

Posted in Branding,

Brand Religions: the 5 beliefs of the Penetration Religion

Penetration Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and on how to grow their brand. But in this abundance of models and theories, …

Read more

Posted in Branding,

2017 Super (Bowl) Commercials

I love the Super Bowl. Not because of Tom Brady’s New England Patriots taking the victory from the Atlanta Falcons (sorry!). I love it because it reminds me of some verrrry cool Friends episodes, I love it because of the ever …

Read more

Posted in NextGens

The Snappy Generation

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors …

Read more

Posted in NextGens