5 ways to activate consumer insights

The Insight Activation Studio

It’s summertime! For many of us, this is the time of year when things slow down. Projects are put on hold, colleagues go on holiday and if meetings can be postponed, they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found and …

Read more

Posted in Insight Activation Studio

Sustainable consumer connections

Sustainable Consumer Connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking …

Read more

Posted in MR industry, Surveys

Balancing diversity and similarity in online patient communities

Balancing diversity and similarity in online patient communities

In my previous blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, sociability vs usability. Today we will zoom in on the trade-off between diversity and similarity. Like in a football team, patient communities need similarities in ‘players’ …

Read more

Posted in Communities, Healthcare

Increasing the return on insights

INCREASING THE RETURN ON INSIGHTS

As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a Roundtable discussion on the topic Increasing the Return On Insight. We centered our discussion around the main question “What does the life of an insight look like?”, while probing a little further on “what impact …

Read more

Posted in MR industry

5 things most people get wrong about business loyalty

5 things most people get wrong about business loyalty

As published on Switch & Shift on June 16, 2016. Throughout most of history, loyalty has been regarded as one of the most precious things in life. In business, there is nothing more basic to success than having loyal customers and employees. It brings emotional stability, drives lifetime value and reduces transactional costs. Frederick Reichheld …

Read more

Posted in Business

Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

Read more

Posted in Insight Activation Studio, Review

Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

Read more

Posted in About us, News

Five building blocks for creating successful online patient communities

Five building blocks for creating successful online patient communities

Patients increasingly use online services to gain insights into their health conditions. They do so not only by consulting Dr. Google, but also by connecting to peers to share experiences and learn from each other. These interactions take place in Online Patient Communities, platforms that facilitate the gathering of individuals who interact on a common …

Read more

Posted in Communities, Healthcare

What’s in store for e-commerce? Five trends for 2016

What’s in store for e-commerce? Five trends for 2016

Booking a flight, buying new clothes, picking out a new pair of shoes, restocking on perfume… these are some of the many things we buy online. E-commerce has been booming in recent years, with more and more people trading their shopping trip in for an online purchasing moment. What are the trends for 2016? Each …

Read more

Posted in Retail, Trends

How non-profit organizations are setting the bar for effective advertising

Effie Awards

Advertising award season has arrived, honoring those smart marketing communication ideas, with next week The International Advertising Festival in Cannes, rewarding the most creative executions with a Lion. But also in Belgium, advertising award season is at full swing; last week (June 9th) the 28th edition of the Effie Awards were held in Brussels celebrating …

Read more

Posted in Advertising, Awards