Balancing moderation and control in online patient communities [4/5]

Balancing moderation and control in online patient communities

In my first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. Let’s zoom in on the trade-off between moderation and control as a key success factor when running online patient communities. This trade-off …

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Posted in Communities, Healthcare

Balancing privacy and trust in online patient communities [3/5]

Balancing privacy and trust in online patient communities

In the first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This post will zoom in on the importance of both privacy and trust when managing online patient communities. Patients do feel uncomfortable …

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Posted in Communities, Healthcare

Balancing extrinsic and intrinsic motivation in online patient communities [2/5]

BALANCING EXTRINSIC AND INTRINSIC MOTIVATION IN ONLINE PATIENT COMMUNITIES

In the first blogpost, we described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This part will zoom in on the extrinsic and intrinsic motivation to participate in an online patient community. Intrinsic motivation implies that …

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Posted in Communities, Healthcare

Great Leaders Aren’t Superheroes: They Create Them

GREAT LEADERS AREN’T SUPERHEROES: THEY CREATE THEM

As published on Switch & Shift on July 26, 2016. Superheroes have appeared on our television screens since the 1950s with Superman, Spiderman, Batman, Wonder Woman, The Incredible Hulk and The Six Million Dollar Man becoming part of our cultural heritage. They protect the world from evil forces and fight for the good of society, …

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Posted in Business

5 ways to activate consumer insights

The Insight Activation Studio

It’s summertime! For many of us, this is the time of year when things slow down. Projects are put on hold, colleagues go on holiday and if meetings can be postponed, they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found and …

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Posted in Insight Activation Studio

Sustainable consumer connections

Sustainable Consumer Connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking …

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Posted in MR industry, Surveys

Balancing diversity and similarity in online patient communities [1/5]

Balancing diversity and similarity in online patient communities

In my previous blogpost I described the five building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, sociability vs usability. Today we will zoom in on the trade-off between diversity and similarity. Like in a football team, patient communities need similarities in players to foster …

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Posted in Communities, Healthcare

Increasing the return on insights

INCREASING THE RETURN ON INSIGHTS

As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a Roundtable discussion on the topic Increasing the Return On Insight. We centered our discussion around the main question “What does the life of an insight look like?”, while probing a little further on “what impact …

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Posted in MR industry

5 things most people get wrong about business loyalty

5 things most people get wrong about business loyalty

As published on Switch & Shift on June 16, 2016. Throughout most of history, loyalty has been regarded as one of the most precious things in life. In business, there is nothing more basic to success than having loyal customers and employees. It brings emotional stability, drives lifetime value and reduces transactional costs. Frederick Reichheld …

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Posted in Business

Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

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Posted in Insight Activation Studio, Review