How can we give back?

How can we give back

So many things are happening in the world today: terrorism, environmental issues, people forced to flee their homes, to name a few… The world is a rough place right now! At InSites Consulting, 170 passionate and young (at heart) people are working for 30% of the world’s global brands every day. Following the NextGen trend identified …

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Posted in About us

How youngsters are consuming for a better world

The headlines are not hiding it: natural disasters, extreme weather circumstances and scores of shortages are hitting our planet. The attention for the consequences of global warming is rising and people seem to become increasingly aware of the fact that …

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Posted in NextGens

Smart jewelry: the wearable wearable

Whoever said that women and technology don’t match, doesn’t know what they are talking about. On the contrary, women love technology. However, it is remarkable that not many women are excited about the activity-tracking wristbands and smart watches that are …

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Posted in NextGens

Our next colleague will be a robot

Our next colleague will be a robot

On March 15 2016, Google’s DeepMind Artificial Intelligence (AI) system won the battle against the Go world champion. In the final match, the AlphaGo made a miscalculation early in the game, yet was able to recover from its error thanks to its self-learning capabilities. If AI can win an Asian game famous for its deep complexity, …

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Posted in MR industry

Taking a break from your digital addiction

Virtual Reality, the Internet of Things, Wearables… New technologies are assisting us increasingly in our daily functioning. They make our life easier and help us gain time. However, we contribute that time to digital connections and increasingly less to our …

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Posted in NextGens

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Posted in MR industry, News