Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

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Posted in Insight, Review

Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

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Posted in About us, News

Five building blocks for creating successful online patient communities

Five building blocks for creating successful online patient communities

Patients increasingly use online services to gain insights into their health conditions. They do so not only by consulting Dr. Google, but also by connecting to peers to share experiences and learn from each other. These interactions take place in Online Patient Communities, platforms that facilitate the gathering of individuals who interact on a common …

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Posted in Communities, Healthcare

What’s in store for e-commerce? Five trends for 2016

What’s in store for e-commerce? Five trends for 2016

Booking a flight, buying new clothes, picking out a new pair of shoes, restocking on perfume… these are some of the many things we buy online. E-commerce has been booming in recent years, with more and more people trading their shopping trip in for an online purchasing moment. What are the trends for 2016? Each …

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Posted in Retail, Trends

How non-profit organizations are setting the bar for effective advertising

Effie Awards

Advertising award season has arrived, honoring those smart marketing communication ideas, with next week The International Advertising Festival in Cannes, rewarding the most creative executions with a Lion. But also in Belgium, advertising award season is at full swing; last week (June 9th) the 28th edition of the Effie Awards were held in Brussels celebrating …

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Posted in Advertising, Awards

Disrupt or be disrupted, insurers step up your game!

Disrupt or be disrupted, insurers step up your game!

On May 25-26, London welcomed Europe’s leading insurance companies at the CX Transformation: Insurance Conference to hold a debate on the industry’s common challenge: how to engage customers (to reduce churn and to differentiate from the competition). Among them was also Damien Bourgeois, Head of CRM and Customer Intelligence, AXA Belgium, promotor of consumer closeness …

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Posted in Communities, Finance, Getting close

What we need to understand humans is an experiential insight eco-system, not just technology

Greenbook Research Industry Trends report

As published in the Greenbook Research Industry Trends (GRIT) report. Considering the adoption of tools and technologies reported in the GRIT study, one may rightfully conclude that analytics are as important as social media, big data and text analytics to reach high penetration among end clients (over 40% in use). But while social media, mobile and …

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Posted in MR industry

InSites Consulting listed as one of the top 3 most innovative research agencies worldwide

3rd most innovative research agency wordwide

The annual Greenbook Research Industry Trends study which is carried out by Greenbook (the leading research blog in the US) analyses evolutions and trends in the research industry and also draws up a yearly ranking of the 50 most innovative market research agencies, based on input from over 3565 marketing and research professionals. Year after …

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Posted in Awards, News

Community member disengagement: a fundamental threat for viable research communities

Community member disengagement

Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. Recognizing the benefits of online research communities to incorporate external consumer knowledge into innovation processes, firms increasingly ignore temporal limitations and aim for long-term collaborations. However, more than half the online communities fail to generate successful outcomes, usually due …

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Posted in Communities