Community member disengagement: a fundamental threat for viable research communities

Community member disengagement

Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. Recognizing the benefits of online research communities to incorporate external consumer knowledge into innovation processes, firms increasingly ignore temporal limitations and aim for long-term collaborations. However, more than half the online communities fail to generate successful outcomes, usually due …

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Posted in Communities

AXA Belgium co-piloting with consumers

AXA The Reinventors Community

To keep up with the newest trends and to stay ahead of the game, AXA Belgium decided to take consumers up into the AXA cockpit. Together with InSites Consulting, AXA Belgium has set up The Reinventors Community, an online and ongoing Consumer Consulting Board (also known as online research community) with 300 consumers. One of the …

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Posted in Communities, Finance

Four elements to survive in a changing world

Changing world

The world is changing, rapidly and fundamentally. Several economic, ecological, technological and demographic trends are reinforcing each other and have a ginormous impact on our society and on the business world. Technological evolutions are at the heart of those changes. The different innovation waves are following each other in ever quickening succession and force companies …

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Posted in Business

From moments to life: how to transform your consumer experience

From moments to life: how to transform your consumer experience

Earlier this month we kicked off our brand new Smartees tour on transforming consumer experience. On the agenda are three half-day workshop events (in Ghent, London & Amsterdam) and three 1-hour online sessions (on Thursday April 28) offering a guide to evoke empathy, enthusiasm and action in managing consumer journeys. So are you looking for …

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Posted in Events, Review

You should apply the IKEA Effect to your business

IKEA effect

As published on Switch & Shift on April 6, 2016. When was the last time you put together an IKEA furniture unit? Chances are it was not that long ago, as no fewer than 545 million people visited an IKEA store and 217 million copies of their catalog were distributed globally last year. IKEA became the …

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Posted in Business

Customer centricity in healthcare

Dag van de Zorg

In March, the non-profit organization Flanders’ Care & partners organized Dag van de Zorg, a conference day around the central theme Movement in healthcare. All day through, participants emerged in the diverse, innovative and surprising facets of today’s healthcare, to show that the healthcare sector is not as rigid as it often appears. Next to …

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Posted in Healthcare

Making a habit of working with consumer insights

Making a habit of working with consumer insights

If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today it is still too much of a hassle for employees to dig through these 100-page PowerPoint reports in search for hidden consumer insights. The fact that we still use these text-heavy, hardly inspirational documents in …

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Posted in Insight

Are you the smart cookie we’re looking for?

We're hiring

As an ever-growing company, InSites Consulting is always looking for new smart cookies to help shape the future of market research. Right now, we are looking for a new Innovation Consultant who will be part of our ForwaR&D Lab. This dedicated R&D team has been developing innovative research methods and techniques since 2006 and has …

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Posted in About us