Millennials at Work

Millennials (born 1980-1996) are entering the job market in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, …

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Posted in NextGens

The No Bullshit Brand Diet

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make. At the MRS Healthy …

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Posted in NextGens

How Great a Place to Work are we?

Great Place to Work

For three years in a row we participated in the Great Place to Work® program with the aim to measure and build a better workplace for our team (across country and department). First, we are grateful that a whopping 80% of our employees worldwide decided to participate in the 2017 survey. It shows their commitment …

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Posted in About us, News

NextGen is dreaming of a better world

Next up in our NextGen (Gen Y & Z) DNA characteristics series? ‘Dreaming of a better world’ as this young generation is dreaming of creating a better society, a better planet. Let’s be honest: in today’s rapidly changing polarized political …

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Posted in NextGens

We manage our car better than our own health

We manage our car better than our own health

Imagine you own a simple car. Not the car we are driving today. A car only with 4 wheels, a seat, a steering wheel, but no dashboard. If this old car starts, you can drive somewhere. If it doesn’t, you really have no idea what the problem could be. To get somewhere, you can use a …

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Posted in Healthcare,

Brand Religions: the 5 beliefs of the Relationship Religion

Brand Religions: the 5 beliefs of the Relationship Religion

Over the past weeks we introduced Brand Religions, our mapping of today’s most popular marketing strategies. We kicked off with the Penetration Religion, over the Influencer Religion and now wrapping up with the 5 beliefs of the Relationship Religion. This last school of thought is inspired by Kevin Roberts, global CEO of Saatchi & Saatchi, who wrote …

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Posted in Branding,

Men’s grooming is booming

When you type words like ‘make-up’ or ‘lipstick’ in Google or any other search engine, the only pictures you see are women or girls wearing their favorite blush or foundation. Well, Google, you’d better update your images quickly when we are talking …

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Posted in NextGens

AI Chatbot puts consumer insights in your pocket

AI chatbot

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were …

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Posted in MR industry