Why YOU should vote for the ESOMAR Council Elections

Why YOU should vote for the ESOMAR Council Elections

Every two years ESOMAR, thé global market research association, elects its Council Members. This council, made up of 11 members from across the globe, is responsible for achieving ESOMAR’s overall vision, mission and objectives. And yes, such a membership entitles much more than just a LinkedIn profile update, the ESOMAR Council is a crucial influencer …

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Posted in MR industry, News

That’s a wrap for our Smartees Summer School!

Smartees Summer School

For the second year in a row, we kept (y)our summer cool with our Smartees Summer School. Did you enjoy one of our sessions or are you just curious what it’s all about? Well, here’s the Smartees Summer School wrap-up. For 5 weeks running, every Wednesday in August was transformed to Webinar Wednesday: one presenter, one topic, one hour to …

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Posted in Events

If you own the network, you own the future

Community Moderator Network logo

With digital technology having dramatically lowered global transaction, communication and collaboration costs, collaboration is reshaping the way businesses operate with more and more companies tearing down the walls they have built around them and embracing an outside-in perspective. Following the ideas Peter Hinssen described in his book The Network Always Wins, companies of the future …

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Posted in About us,

A day in the life of a Gen Z-er

In the past years of sharing our insights on Millennials, our audiences often asked for new research on the current younger generation, Generation Z. In the new edition of How Cool Brands Stay Hot, we have added a complete new …

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Posted in NextGens

Balancing sociability and usability in online patient communities [5/5]

Balancing sociability and usability in online patient communities

In my first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. Today we will zoom in on the trade-off between sociability (i.e. offering several tools to connect patients) and usability (i.e. keeping the platform …

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Posted in Communities, Healthcare

Balancing moderation and control in online patient communities [4/5]

Balancing moderation and control in online patient communities

In my first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. Let’s zoom in on the trade-off between moderation and control as a key success factor when running online patient communities. This trade-off …

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Posted in Communities, Healthcare

Balancing privacy and trust in online patient communities [3/5]

Balancing privacy and trust in online patient communities

In the first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This post will zoom in on the importance of both privacy and trust when managing online patient communities. Patients do feel uncomfortable …

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Posted in Communities, Healthcare

Balancing extrinsic and intrinsic motivation in online patient communities [2/5]

BALANCING EXTRINSIC AND INTRINSIC MOTIVATION IN ONLINE PATIENT COMMUNITIES

In the first blogpost, we described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This part will zoom in on the extrinsic and intrinsic motivation to participate in an online patient community. Intrinsic motivation implies that …

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Posted in Communities, Healthcare

Great Leaders Aren’t Superheroes: They Create Them

GREAT LEADERS AREN’T SUPERHEROES: THEY CREATE THEM

As published on Switch & Shift on July 26, 2016. Superheroes have appeared on our television screens since the 1950s with Superman, Spiderman, Batman, Wonder Woman, The Incredible Hulk and The Six Million Dollar Man becoming part of our cultural heritage. They protect the world from evil forces and fight for the good of society, …

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Posted in Business

5 ways to activate consumer insights

The Insight Activation Studio

It’s summertime! For many of us, this is the time of year when things slow down. Projects are put on hold, colleagues go on holiday and if meetings can be postponed, they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found and …

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Posted in Insight Activation Studio