Brand Religions: the 5 beliefs of the Relationship Religion

Brand Religions: the 5 beliefs of the Relationship Religion

Over the past weeks we introduced Brand Religions, our mapping of today’s most popular marketing strategies. We kicked off with the Penetration Religion, over the Influencer Religion and now wrapping up with the 5 beliefs of the Relationship Religion. This last school of thought is inspired by Kevin Roberts, global CEO of Saatchi & Saatchi, who wrote …

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Posted in Branding

AI Chatbot puts consumer insights in your pocket

AI chatbot

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were …

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Posted in MR industry

Brand Religions: the 5 beliefs of the Influencer Religion

Influencer Religion

Last week we introduced you to the 5 beliefs of the Penetration Religion, next up in our Brand Religion series is the Influencer Religion. The Influencer Religion is the second school of thought to gain momentum in this post-modern world, especially since the rise of social media. The core idea is captured around the importance …

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Posted in Branding,

Brand Religions: the 5 beliefs of the Penetration Religion

Penetration Brand Religion

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and on how to grow their brand. But in this abundance of models and theories, …

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Posted in Branding,

2017 Super (Bowl) Commercials

I love the Super Bowl. Not because of Tom Brady’s New England Patriots taking the victory from the Atlanta Falcons (sorry!). I love it because it reminds me of some verrrry cool Friends episodes, I love it because of the ever …

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Posted in NextGens

The Snappy Generation

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors …

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Posted in NextGens

The Change League Community: embrace change together

End of 2016 we officially kicked off the Change League Community, a network of like-minded people, embracing change together. This initiative, organized by several attendees of the BNP Paribas Fortis Change League trip to Silicon Valley in 2015, has the ambition to bring together like-minded business people who want to get to the future first and …

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Posted in Business, Communities,