Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over others? These are some of the questions that lie at the foundation of the market research industry, a billion-dollar business which is centered around connecting with consumers in order to understand and capture their underlying …

Read more

Posted in MR industry, Podcast

Coming soon: A penny for your thoughts

Market research is about people and people all have stories to tell. We want to tell those stories. This summer we’re launching a new podcast exploring the industry built around understanding people’s motivations. We’re talking to clients, researchers, academics – anyone with a story to tell about market research. Because the best research is all …

Read more

Posted in Podcast

The future of home cooking? Robot chefs

When we think about robotics, the typical image that usually crosses our minds, due to Hollywood’s massive influence, is something futuristic that looks surreal and almost impossible to market. Chappie, Ex-machina and I, Robot are just a few examples of …

Read more

Posted in NextGens

Let’s get personal with NextGen

Next up in our NextGen (Gen Y & Z) DNA characteristics series is the third DNA aspect: ‘I am making it’, in other words: personalization. One of the questions we asked in our global cross-generational study to four different generations …

Read more

Posted in NextGens

Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

Read more

Posted in Insight Activation Studio, MR industry