The Scandinavian way of working? Lagom!

Whereas Silicon Valley is widely considered to be the economic darling of this era, Scandinavia is often appraised on a more societal level, providing a rich balance of personal comfort, economic strength and overall societal welfare to its inhabitants. This …

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Posted in NextGens

Strong revenue growth in 2016

Strong revenue growth for 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the year we expanded our business to the German market by opening a Düsseldorf office. With now five client-facing offices based in Ghent, Rotterdam, New York, London and Düsseldorf, we’re eager to keep expanding our international footprint: …

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Posted in About us, News

3 steps towards a truly consumer-centered organization

transforming consumer experience

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering great consumer experiences, like voice of the customer programs, co-creation, journey mapping, etc. But the question is: do they make a difference? Is this impacting the loyalty of your customers and does this make you …

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Posted in Customer experience

Predicting consumer behavior in online communities via Artificial Intelligence

Market research & online communities: a match made in heaven

Co-written with Steven Debaere, Data Scientist at InSites Consulting and PhD Candidate at IÉSEG School of Management. If you were active in the market research industry in the past ten years, you probably experienced the important evolutions of Market Research Online Communities (MROCs) or as we like to call them Consumer Consulting Boards. By going online, we could …

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Posted in Communities

Be a part of the future of market research (in just 15min)

Be a part of the future of market research

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand where our industry is heading to make the right decisions for your organization. As the world around us changes rapidly – and therefore our industry as well – it has become more important than ever …

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Posted in MR industry