Back to school with our Insight Academy

Insight Academy - The hunt for the golden ticket

PART 3 – THE HUNT FOR THE GOLDEN TICKET This is the third in a four-part series of mini-blogs around our new Insight Academy. Today we introduce Module 3 – Getting to Great Insights. Well it’s not entirely a back to school theme this time around, however let’s first reference a classic book (or film) that …

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Market Research Trends for Today, Tomorrow & the Day after Tomorrow

Market Research trends for Today, Tomorrow & the Day after Tomorrow

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision for the future? We mapped the key trends and evolutions using McKinsey’s strategic 3-horizon framework: (1) what do corporate research professionals see as things they need to act upon …

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Posted in MR industry

Back to school with our Insight Academy

Back to School with our Insight Academy

PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a four-part series of mini-blogs around our new Insight Academy. Today we introduce Module 2 – What is an insight. Well the kids are probably pretty exhausted right now, dealing with all the excitement of a full …

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Market Research (the day after) Tomorrow

Market Research trends for Today, Tomorrow & the Day after Tomorrow - Part 2

In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that today’s business reality fuels the quest for more agile, automated research solutions that drive actionability. Yet which trends are on the radar of corporate researchers and insights managers, what are their plans for the (near) …

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Posted in MR industry

Market Research Today

Market Research trends for Today, Tomorrow & the Day After Tomorrow - Part 1

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision on the future? To answer these questions, we conducted a quantitative research piece among 101 German corporate researchers and insight managers (in collaboration with Planung & Analyse). The results of …

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Automation – a curse or a gift?

Automation - a curse or a gift?

It won’t be long before we will all have driverless cars and faceless personal assistants and that any contact with a company will in fact be with a bot or Artificial Intelligence system. Technological developments are creating new playgrounds for businesses and consumers. Yet at the same time, a study by Oxford University shows that …

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Posted in MR industry

Back to school with our Insight Academy

join the copernican brand revolution!

PART 1 – JOIN THE COPERNICAN BRAND REVOLUTION! If you are a parent (like me), there is a fair chance that on September first, this week, you will be high-fiving your partner or spouse to acknowledge the kids’ first day back at school for the new academic year. Don’t get me wrong, I love my …

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