A Millennial view on mobility

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility. In the first place there is the ageing of the population. A larger group of elderly have …

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How the smart home will change the way we live

It always happens when you are not home. “Did I switch off the television? Did I actually close the front door?” Small elements of doubt start creeping into your mind. Sounds familiar? Well, home automation or the smart home can help you stop …

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Four keys to unlock participant engagement: identify, engage, innovate & repeat

Keys to participant engagement

End of 2016, 24 of InSites Consulting’s best and brightest qualitative research consultants from Belgium, the Netherlands and the United Kingdom came together in one room to examine the past so as to better prepare for the future in engaging participants in online communities. It’s no secret that keeping participants interested and engaged in any community is …

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The 5 best commercials of 2016

It’s the most wonderful time of the year! Yay, the holidays are just around the corner, which means we can look forward to a lot of food, cozy times with friends & family AND lots of presents to give and …

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Vlerick Next Gen Marketing Battle

Today’s younger generations (Gen Y and Gen Z) have skills, preferences and attitudes that challenge traditional marketing models. As they are both the professionals and customers of the future, brands have much to gain by interacting and co-creating with these …

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The growing popularity of the streaming economy

There was a time when the traditional television format was a great and lonesome ruler. Those glory days are long gone now, with consumers shifting away from this format by taking measures into their own hands. They are switching over …

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Influencer marketing: keeping it authentic

About fifteen minutes after I wake up I start my morning make-up routine. For about three weeks step one has been that I generously apply the Nivea Aftershave Balm on my face as a primer for my foundation and everything else …

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What’s on today’s youth’s bucket list

“I wanna be a billionaire so freakin’ bad, buy all of the things I never had. Uh, I wanna be on the cover of Forbes magazine, smiling next to Oprah and the Queen…” This might be on Bruno Mars’ wish …

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How can we give back?

How can we give back

So many things are happening in the world today: terrorism, environmental issues, people forced to flee their homes, to name a few… The world is a rough place right now! At InSites Consulting, 170 passionate and young (at heart) people are working for 30% of the world’s global brands every day. Following the NextGen trend identified …

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Trendsetters’ motivations explained

Since I started my PhD research about ten years ago – oh my, time flies – I have been very interested in trends & innovations and mainly in the motivations behind being trendsetter or early adopter. Why are trendsetters or …

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