The battle of the (Super Bowl) brands?

Last Sunday, about 1.35 billion chicken wings, 4 million pizzas and 50 million crates of beer were consumed all over the United States, and it all had to do with one (small or very big) single gathering. I’m talking about the …

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Posted in NextGens

When robots are the new fashionistas

While once the idea of speaking and interacting with technology not only seemed impossible, but felt unnecessary and even odd, today smart technology has been transforming many parts of our lives. Just think of how Alexa, Amazon’s cloud-based voice service, …

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Posted in NextGens

Marketers are data drunk

Marketers are data drunk

As published in Research World Magazine by ESOMAR in October 2017. Over the past few months I have had the opportunity to interact with and observe several evolutions on the end client side. Depending on how we look at the glass, the developments are worrying or an opportunity for our profession as well as an …

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Posted in MR industry

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Find out how audience insights can drive cross-brand advertising partnerships, inform business and marketing strategies, and support content production. We at InSites Consulting are excited to announce our collaboration with Condé Nast Performance Labs in its latest efforts to better understand its audience and inform marketing strategy across its many publications. Condé Nast’s brand portfolio …

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Posted in About us, Surveys

Alice in Marketingland

Alice in Marketingland

As published in MarketingTribune on January 16, 2018. The world is turning. Faster and faster. As regularly as clockwork, futurists, management gurus and consultants everywhere are announcing radical changes, often assuming the role of modern prophets of doom. The end of marketing is nigh, brands will barely be of importance, the classic media are dead, …

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Posted in Business

Irritating (buzz)words

Irritating words

As published in Clou Magazine on Friday January 19, 2018. Gender-neutral, which refers to a lack of distinction between genders, has been voted the most irritating word of 2017 in the Netherlands. It obtained 43% of the votes in the annual election at the Instituut voor de Nederlandse Taal (i.e. Institute for the Dutch Language). Irritating …

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Posted in MR industry

The future of work? Empower flexible working

The Adecco Group, the world’s leading provider of temporary staffing, permanent placement and career transition, have released a white paper that seeks to elucidate the growing trend of independent work – especially among younger generations. Independent work can go by …

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Posted in NextGens