InSites Consulting and Direction First join forces

We’re excited and proud to share a major milestone in the InSites Consulting history as just yesterday we announced an agreement to join forces with Sydney-based agency Direction First. Until now, we have realized a double-digit year-on-year organic growth by further expanding our business through our Belgian headquarters and by opening new client service offices …

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Posted in About us

Back to school with our Insight Academy

Mocule 4 Insight Academy - Using insights

PART 4 – MAKING IT ALL COUNT This is the final part in a four-part series of mini-blogs around our new Insight Academy. Today we wrap things up by introducing Module 4 – Using Insights. And to keep our schooling metaphor going, let’s talk about one of the most important themes in education (at least at Tertiary …

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Posted in Insight Academy

NextGen’s quest for (macro)meaning

NextGen are purpose seekers. While their parents focused on building status and standing out in their careers, these youngsters want to make a career in every aspect of life. On a macro-level, they are on a personal quest for meaningful …

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Posted in NextGens

The Agile NextGen Mindset

In a previous blogpost, we described how NextGen grew up in a fragile world, in which the over-connectedness shaped them into down-to-earth realists who are aware of the fragility both inside and outside their homes. This fragility has affected their …

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Posted in NextGens

The iPhone effect

The iPhone effect

As published in MarketingTribune on October 16, 2017. About a decade ago, Steve Jobs introduced his pioneering innovation, the recent iPhone X launch being the provisional climax. In these 10 years, no fewer than 1.2 billion iPhones have been sold and Apple has become the most valuable brand in the world (Forbes World’s Best Brands …

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Posted in Business

The state of market research: keep and gain relevance

Keep and gain relevance

As published in Research World – September 2017 issue. One may feel overpowered and dazzled looking at what is going on in the insights and research industry and by extension in the bigger marketing sphere. The technological developments around social media, the IoT, AI, AR or VR, are fast and furious. The offspring of it …

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Posted in MR industry

Back to school with our Insight Academy

Insight Academy - The hunt for the golden ticket

PART 3 – THE HUNT FOR THE GOLDEN TICKET This is the third in a four-part series of mini-blogs around our new Insight Academy. Today we introduce Module 3 – Getting to Great Insights. Well it’s not entirely a back to school theme this time around, however let’s first reference a classic book (or film) that …

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Posted in Insight Academy