Busting the myth of agile marketing

Today’s world, full of data, has never before given this much opportunity for brands to listen to consumers. Ironically, despite this data abundance, the voice of the customer is only incorporated in 11% of marketing decisions. So why is that? Catch me if you can This paradox is not instigated by a marketers’ disinterest or …

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Posted in Business

Marketing illusions

Marketing illusions by Kristof De Wulf

As published in MarketingTribune on June 6, 2017. Stephen Hawking once said: “The greatest enemy of knowledge is not ignorance; it is the illusion of knowledge”. This message is particularly important for today’s marketers. Only too often do we apply old marketing logic and principles in a context which has changed radically and only too …

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Posted in Business

Innovating Innovation with Van de Velde’s CEO Erwin Van Laethem

What started out as a 5-day inspiration tour in Silicon Valley organized by BNP Paribas Fortis for 10 Belgian entrepreneurs and CEOs in 2015, transformed into a structural peer-to-peer network of 100 like-minded thinkers and innovators. Meet the Change League, a unique community gathering 100 forward-thinking CEOs who want to get to the future first …

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Posted in Business, Innovation

The Change League Community: embrace change together

End of 2016 we officially kicked off the Change League Community, a network of like-minded people, embracing change together. This initiative, organized by several attendees of the BNP Paribas Fortis Change League trip to Silicon Valley in 2015, has the ambition to bring together like-minded business people who want to get to the future first and …

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Posted in Business, Communities,

The three (f)laws of robotics

The flaws of robotics

Ideas to keep in mind as the AI-ce Age thaws. Artificial Intelligence (AI) has long lived in the recesses of our subconscious with an almost relentless half-life that allows the principle to remain vivid and potent even after countless false dawns over the last 70 years. This is likely to do with our cultural fascination with …

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Posted in Business, MR industry

4 business lessons we can learn from the Crazy Ones

4 business lessons we can learn from the crazy ones

As published on Switch & Shift on August 23, 2016. I grew up in a world that was dominantly linear. By just looking in the rear-view mirror I replicated what I saw to craft my own future. My dad studied Applied Economic Sciences at the University of Antwerp, so I simply copied what he did …

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Posted in Business

Great Leaders Aren’t Superheroes: They Create Them

GREAT LEADERS AREN’T SUPERHEROES: THEY CREATE THEM

As published on Switch & Shift on July 26, 2016. Superheroes have appeared on our television screens since the 1950s with Superman, Spiderman, Batman, Wonder Woman, The Incredible Hulk and The Six Million Dollar Man becoming part of our cultural heritage. They protect the world from evil forces and fight for the good of society, …

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Posted in Business

5 things most people get wrong about business loyalty

5 things most people get wrong about business loyalty

As published on Switch & Shift on June 16, 2016. Throughout most of history, loyalty has been regarded as one of the most precious things in life. In business, there is nothing more basic to success than having loyal customers and employees. It brings emotional stability, drives lifetime value and reduces transactional costs. Frederick Reichheld …

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Posted in Business