The Change League Community: embrace change together

End of 2016 we officially kicked off the Change League Community, a network of like-minded people, embracing change together. This initiative, organized by several attendees of the BNP Paribas Fortis Change League trip to Silicon Valley in 2015, has the ambition to bring together like-minded business people who want to get to the future first and …

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Posted in Business, Communities,

Hug a Community Manager to show your Appreciation Day

Hug a Community Manager to show your Appreciation Day

Today is a very special day… it is Community Manager Appreciation Day! A day to celebrate all members of our Global Community Moderator Network, for continuously engaging the participants with wonderful replies filled with emoji, hashtags and links. And what better way to show our appreciation than with a good, old-fashioned hug! So we send them …

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Posted in Communities,

Four keys to unlock participant engagement: identify, engage, innovate & repeat

Keys to participant engagement

End of 2016, 24 of InSites Consulting’s best and brightest qualitative research consultants from Belgium, the Netherlands and the United Kingdom came together in one room to examine the past so as to better prepare for the future in engaging participants in online communities. It’s no secret that keeping participants interested and engaged in any community is …

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Posted in Communities,

Balancing sociability and usability in online patient communities [5/5]

Balancing sociability and usability in online patient communities

In my first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. Today we will zoom in on the trade-off between sociability (i.e. offering several tools to connect patients) and usability (i.e. keeping the platform …

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Posted in Communities, Healthcare

Balancing moderation and control in online patient communities [4/5]

Balancing moderation and control in online patient communities

In my first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. Let’s zoom in on the trade-off between moderation and control as a key success factor when running online patient communities. This trade-off …

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Posted in Communities, Healthcare

Balancing privacy and trust in online patient communities [3/5]

In the first blogpost, I described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This post will zoom in on the importance of both privacy and trust when managing online patient communities. Patients do feel uncomfortable …

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Posted in Communities, Healthcare

Balancing extrinsic and intrinsic motivation in online patient communities [2/5]

In the first blogpost, we described the 5 building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, and sociability vs usability. This part will zoom in on the extrinsic and intrinsic motivation to participate in an online patient community. Intrinsic motivation implies that …

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Posted in Communities, Healthcare

Balancing diversity and similarity in online patient communities [1/5]

Balancing diversity and similarity in online patient communities

In my previous blogpost I described the five building blocks of successful online patient communities, i.e. diversity vs similarity, extrinsic vs intrinsic motivation, privacy vs trust, moderation vs control, sociability vs usability. Today we will zoom in on the trade-off between diversity and similarity. Like in a football team, patient communities need similarities in players to foster …

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Posted in Communities, Healthcare

Five building blocks for creating successful online patient communities

Five building blocks for creating successful online patient communities

Patients increasingly use online services to gain insights into their health conditions. They do so not only by consulting Dr. Google, but also by connecting to peers to share experiences and learn from each other. These interactions take place in Online Patient Communities, platforms that facilitate the gathering of individuals who interact on a common …

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Posted in Communities, Healthcare

Disrupt or be disrupted, insurers step up your game!

Disrupt or be disrupted, insurers step up your game!

On May 25-26, London welcomed Europe’s leading insurance companies at the CX Transformation: Insurance Conference to hold a debate on the industry’s common challenge: how to engage customers (to reduce churn and to differentiate from the competition). Among them was also Damien Bourgeois, Head of CRM and Customer Intelligence, AXA Belgium, promotor of consumer closeness …

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Posted in Communities, Finance, Getting close