A recent PUB (Belgian trade magazine) and InSites Consulting survey organised early April shows that the Belgians are rather satisfied about their bank. Since the start of the economic crisis in 2008 very few people have left their main bank. The four major banks (BNP Paribas Fortis, KBC, ING and Belfius) obtain an average score of just under 7 out of 10, the Internet banks and smaller banks obtain scores around 7.5 out of 10. However, it is striking that the general trust in banks is in bad shape. 61% of respondents say that their trust in the major banks has decreased drastically since 2008; one out of three says to have more trust in smaller and more specialised banks.Read more

In recent years, organizations are faced with increasing online buzz around brands. It’s not surprising that messages in social media are described as increasingly influential. But what is the true impact of messages in social media on consumers and on organizations reputation? And how trustworthy do consumers find messages in social media? These questions formed the basis for ING to conduct a large scale research with InSites Consulting and Social Embassy on trustworthiness and impact of social media messaging under 1,500 respondents. Today we launch the results of the “Impact of social media 2012″ study (#SMING12).Read more