A.I.S.E., the international Association for Soaps, Detergents and Maintenance Products is the organisation representing this industry in Europe. As the expert and valued voice on behalf of the sector with its various stakeholders, A.I.S.E. runs a pan-European three-yearly Consumer Washing Habits research to track the habits, trends and attitudes towards the use of detergents and maintenance products, tackling topics such as sustainable consumption patterns.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
This is the full slidedeck of our Smartees Seminar on the Chief Consumer Officer, hosted in ‘de Kookfabriek’ in Rotterdam on 26 June 2014. The presentation elaborates on how you can structurally collaborate with your consumers and how to bring all internal stakeholders on board and activate them to take relevant action. All of this illustrated with a client case of ATAG.
Are you available on Tuesday July 8 and would you like to discover how to combine consumer centricity with innovation, so as to give your company a headstart on the competition? Then we invite you to join us in London for our afternoon Smartees Seminar on Consumer-Activated Innovation!
Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the ‘professional’ liquid cream markets. This strong competition puts a lot of pressure on the volume & market share of RFC’s main brand in this market, Debic. To counter this pressure, innovation is key. Together with InSites Consulting a project was started to increase the value of the innovation funnel for Debic.
Smartees Seminar (content and cooking session) on the Chief Consumer Officer.
This is the full slidedeck of our ‘Just Missed ARF Re:Think’ Smartees Breakfast session in our New York office (22 April, 2014). The presentation elaborates on two InSites Consulting presentations (client cases from DIESEL & Smirnoff), given at the ARF Congress 2013 and 2014.
Come and join us for an exclusive breakfast session in our New York office on Tuesday 22 April, where we will offer you a Just Missed experience of two InSites Consulting presentations given at the ARF Congress 2013 and 2014. Our Managing Partner Niels Schillewaert will share our recent ARF Re:Think presentation with DIESEL, showing the power of images for your digital strategy. Moreover, Giulia Gasperi (Research Manager at InSites Consulting) will help you discover how Smirnoff redefined the value of their fans.