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A.I.S.E – Increase consumer knowledge to achieve their vision of a sustainable future

A.I.S.E., the international Association for Soaps, Detergents and Maintenance Products is the organisation representing this industry in Europe. As the expert and valued voice on behalf of the sector with its various stakeholders, A.I.S.E. runs a pan-European three-yearly Consumer Washing Habits research to track the habits, trends and attitudes towards the use of detergents and maintenance products, tackling topics such as sustainable consumption patterns.Read more

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The Chief Consumer Officer Smartees Seminar

This is the full slidedeck of our Smartees Seminar on the Chief Consumer Officer, hosted in ‘de Kookfabriek’ in Rotterdam on 26 June 2014. The presentation elaborates on how you can structurally collaborate with your consumers and how to bring all internal stakeholders on board and activate them to take relevant action. All of this illustrated with a client case of ATAG.Read more

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Friesland Campina Professional: the road to innovation

Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the ‘professional’ liquid cream markets. This strong competition puts a lot of pressure on the volume & market share of RFC’s main brand in this market, Debic. To counter this pressure, innovation is key. Together with InSites Consulting a project was started to increase the value of the innovation funnel for Debic.Read more

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Coffee, croissants and inspiration on April 22

Come and join us for an exclusive breakfast session in our New York office on Tuesday 22 April, where we will offer you a Just Missed experience of two InSites Consulting presentations given at the ARF Congress 2013 and 2014. Our Managing Partner Niels Schillewaert will share our recent ARF Re:Think presentation with DIESEL, showing the power of images for your digital strategy. Moreover, Giulia Gasperi (Research Manager at InSites Consulting) will help you discover how Smirnoff redefined the value of their fans.Read more

Europatat Congress

Presentation by Joeri Van den Bergh on How Cool Brands Stay Hot: Branding to Generation Y.