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Collaborating with consumers Eat ‘n Learn Smartees

This is the full slidedeck of our Eat ‘n Learn Smartees session on collaborating with consumers, presented in Paris on 16 September 2014. The presentation elaborates on how to structurally collaborate with your consumers in order to generate richer consumer insights and feed your innovation funnel. All of this illustrated with client cases from ATAG, Dorel & PepsiCo.Read more

Building Great (Content) Brands

Presentation by Delphine Vantomme (Business Director, InSites Consulting) & Koen Leicher (Marketing Manager Colora) on Colora: Shop of the future.
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A.I.S.E – Increase consumer knowledge to achieve their vision of a sustainable future

A.I.S.E., the international Association for Soaps, Detergents and Maintenance Products is the organisation representing this industry in Europe. As the expert and valued voice on behalf of the sector with its various stakeholders, A.I.S.E. runs a pan-European three-yearly Consumer Washing Habits research to track the habits, trends and attitudes towards the use of detergents and maintenance products, tackling topics such as sustainable consumption patterns.Read more

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The Chief Consumer Officer Smartees Seminar

This is the full slidedeck of our Smartees Seminar on the Chief Consumer Officer, hosted in ‘de Kookfabriek’ in Rotterdam on 26 June 2014. The presentation elaborates on how you can structurally collaborate with your consumers and how to bring all internal stakeholders on board and activate them to take relevant action. All of this illustrated with a client case of ATAG.Read more


Friesland Campina Professional: the road to innovation

Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the ‘professional’ liquid cream markets. This strong competition puts a lot of pressure on the volume & market share of RFC’s main brand in this market, Debic. To counter this pressure, innovation is key. Together with InSites Consulting a project was started to increase the value of the innovation funnel for Debic.Read more