This is the full slidedeck of our Smartees Webinar on the Art of Insighting (30 September 2014).The presentation introduces you to our insight theory and then dives into techniques you can use to embed a virtuous circle of consumer insight gathering, selection and activation withing your business. All of this illustrated with client cases from Telefonica, Cloetta, DIESEL, Heineken and many more. Presentation by Ashley Smith (Business Director FMCG) & Martijn Van Bijnen (Business Director FMCG).
Attendance by Bert Vandecasteele.
Presentation by Sophie Van Neck on Online shopping in FMCG.
This is the full slidedeck of our Eat ‘n Learn Smartees session on collaborating with consumers, presented in Paris on 16 September 2014. The presentation elaborates on how to structurally collaborate with your consumers in order to generate richer consumer insights and feed your innovation funnel. All of this illustrated with client cases from ATAG, Dorel & PepsiCo.
A.I.S.E., the international Association for Soaps, Detergents and Maintenance Products is the organisation representing this industry in Europe. As the expert and valued voice on behalf of the sector with its various stakeholders, A.I.S.E. runs a pan-European three-yearly Consumer Washing Habits research to track the habits, trends and attitudes towards the use of detergents and maintenance products, tackling topics such as sustainable consumption patterns.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
This is the full slidedeck of our Smartees Seminar on the Chief Consumer Officer, hosted in ‘de Kookfabriek’ in Rotterdam on 26 June 2014. The presentation elaborates on how you can structurally collaborate with your consumers and how to bring all internal stakeholders on board and activate them to take relevant action. All of this illustrated with a client case of ATAG.
Are you available on Tuesday July 8 and would you like to discover how to combine consumer centricity with innovation, so as to give your company a headstart on the competition? Then we invite you to join us in London for our afternoon Smartees Seminar on Consumer-Activated Innovation!
Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the ‘professional’ liquid cream markets. This strong competition puts a lot of pressure on the volume & market share of RFC’s main brand in this market, Debic. To counter this pressure, innovation is key. Together with InSites Consulting a project was started to increase the value of the innovation funnel for Debic.