Welcome to the InSites Consulting newsfeed featuring the latest research, marketing and consumer collaboration updates. Sign up to our Smart Reads newsletter to receive your monthly dose of marketing (research) inspiration straight to your inbox. And in the meantime, enjoy the read(s).

Why you need an insight infrastructure & culture

Why you need an insight infrastructure & culture

In our previous post we talked about the need to align stakeholders within the language of insights and embed consumer closeness initiatives to make sure the consumer is in the hearts and minds of the whole organization. Once you have installed this consumer-first mindset, the next step is to facilitate the flow of insights in …

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How insight activation requires a change in people’s hearts & minds

How insight activation requires a change in people’s hearts & minds

Fighting the casinofication of market research – more specifically the research users’ feeling of having only a 50% chance of gaining back their money invested in research – goes beyond the insights department. Increasing the return on insights is a company-wide challenge and responsibility. Yet in reality, CMI departments are often seen as separate silos, …

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3 steps to increase your return on insights today

Engage inspire activate

Marketing research is in a casino situation, where the feeling exists that half the money put on the table for research won’t lead to anything. Although the global annual research spend has never been this high (with around 70 billion dollars spent in 2016, according to ESOMAR figures), many corporate researchers seem to be struggling …

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Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

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5 ways to activate consumer insights

The Insight Activation Studio

It’s summertime! For many of us, this is the time of year when things slow down. Projects are put on hold, colleagues go on holiday and if meetings can be postponed, they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found and …

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Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

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Making a habit of working with consumer insights

Making a habit of working with consumer insights

If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today it is still too much of a hassle for employees to dig through these 100-page PowerPoint reports in search for hidden consumer insights. The fact that we still use these text-heavy, hardly inspirational documents in …

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Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

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ESOMAR awards our Insight Activation Studio

Insight Activation Studio awarded by ESOMAR

We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case …

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Meet the Insight Activation Studio

The Insight Activation Studio

We strongly believe that consumer insights have not reached their full potential in terms of ROI. Based on our interviews with clients, the Market Research Impact Study and internal engagement projects we did with Unilever R&D, ATAG and De Lijn, we’ve identified a recipe for success to create a positive business impact with consumer insights. …

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