Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

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Posted in Insight Activation Studio, MR industry

5 ways to activate consumer insights

The Insight Activation Studio

It’s summertime! For many of us, this is the time of year when things slow down. Projects are put on hold, colleagues go on holiday and if meetings can be postponed, they are! I think summer is a great time to reflect on the projects we have done, the rich consumer insights we found and …

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Posted in Insight Activation Studio

Turning insights into impact

Turning insights into impact

How does the life of an insight look in your company? Do they live at the heart of the organisation and does everybody keep them in mind? Or… are they simply locked up in PowerPoint reports, barely ever used? Chances are it’s the latter. A study by InSites Consulting has shown that only 45% of marketers …

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Posted in Insight Activation Studio, Review

Making a habit of working with consumer insights

Making a habit of working with consumer insights

If you want your company to be future-proof, you should understand your consumers’ wants and needs inside out. But today it is still too much of a hassle for employees to dig through these 100-page PowerPoint reports in search for hidden consumer insights. The fact that we still use these text-heavy, hardly inspirational documents in …

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Posted in Insight Activation Studio

Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

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Posted in Awards, Insight Activation Studio, News

ESOMAR awards our Insight Activation Studio

Insight Activation Studio awarded by ESOMAR

We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case …

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Posted in Awards, Insight Activation Studio, News

Meet the Insight Activation Studio

The Insight Activation Studio

We strongly believe that consumer insights have not reached their full potential in terms of ROI. Based on our interviews with clients, the Market Research Impact Study and internal engagement projects we did with Unilever R&D, ATAG and De Lijn, we’ve identified a recipe for success to create a positive business impact with consumer insights. …

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Posted in Insight Activation Studio

The memefication of insights

The memefication of insights

As published on Greenbook on July 27, 2015. Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of corporate goals, is gold! The problem: Low return on consumer insights (ROI) More than ever, demonstrating impact is the name of the game for professional marketing services …

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Posted in Insight Activation Studio,

Insight as content gives market research longer shelf-life

TV

InSites Consulting conducted a project for Bloomberg TV last year in which the content and marketing of the network were optimized in order to turn potential viewers into actual viewers. The method applied in this study consisted of a multi-phased Consumer Consulting Board with 68 viewers. In a first phase, the goal was insight activation; …

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Posted in Communities, Insight Activation Studio, Media & Entertainment,