Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

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Posted in Insight Activation Studio, MR industry

Be a part of the future of market research (in just 15min)

Be a part of the future of market research

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand where our industry is heading to make the right decisions for your organization. As the world around us changes rapidly – and therefore our industry as well – it has become more important than ever …

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Posted in MR industry

AI Chatbot puts consumer insights in your pocket

AI chatbot

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were …

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Posted in MR industry

Our next colleague will be a robot

Our next colleague will be a robot

On March 15 2016, Google’s DeepMind Artificial Intelligence (AI) system won the battle against the Go world champion. In the final match, the AlphaGo made a miscalculation early in the game, yet was able to recover from its error thanks to its self-learning capabilities. If AI can win an Asian game famous for its deep complexity, …

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Posted in MR industry

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Posted in MR industry, News

The three (f)laws of robotics

The flaws of robotics

Ideas to keep in mind as the AI-ce Age thaws. Artificial Intelligence (AI) has long lived in the recesses of our subconscious with an almost relentless half-life that allows the principle to remain vivid and potent even after countless false dawns over the last 70 years. This is likely to do with our cultural fascination with …

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Posted in Business, MR industry

Transformational research

Transformational Research

As Anita Peerdeman pointed out in her recent blog post on the internal Galvanize Congress of InSites Consulting, researchers got stuck in creating extended PPT decks and cherishing a practice of sending. In best case, a deck with solid conclusions and valuable recommendations is brought by a talented storyteller, but often nothing more than a …

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Posted in MR industry, Trends

Wanna create impact? Play all senses!

Wanna create impact? Play all senses!

How stepping away from a PPT overload can help us create more impact. While we are all known to use our 5 senses intuitively while perceiving data from the world around us, we usually tend to trust the sense of sight when sending information in our job as market researchers. The estimation is that, on …

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Posted in About us, MR industry

Why YOU should vote for the ESOMAR Council Elections

Niels for ESOMAR Council President

Every two years ESOMAR, thé global market research association, elects its Council Members. This council, made up of 11 members from across the globe, is responsible for achieving ESOMAR’s overall vision, mission and objectives. And yes, such a membership entitles much more than just a LinkedIn profile update, the ESOMAR Council is a crucial influencer …

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Posted in MR industry

Sustainable consumer connections

Sustainable Consumer Connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking …

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Posted in MR industry, Surveys