Market Research Trends for Today, Tomorrow & the Day after Tomorrow

Market Research trends for Today, Tomorrow & the Day after Tomorrow

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision for the future? We mapped the key trends and evolutions using McKinsey’s strategic 3-horizon framework: (1) what do corporate research professionals see as things they need to act upon …

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Posted in MR industry

Market Research (the day after) Tomorrow

Market Research trends for Today, Tomorrow & the Day after Tomorrow - Part 2

In our previous blogpost, we zoomed in on the key focus points of client-side researchers today. It is clear that today’s business reality fuels the quest for more agile, automated research solutions that drive actionability. Yet which trends are on the radar of corporate researchers and insights managers, what are their plans for the (near) …

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Posted in MR industry

Market Research Today

Market Research trends for Today, Tomorrow & the Day After Tomorrow - Part 1

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision on the future? To answer these questions, we conducted a quantitative research piece among 101 German corporate researchers and insight managers (in collaboration with Planung & Analyse). The results of …

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Posted in MR industry

Automation – a curse or a gift?

Automation - a curse or a gift?

It won’t be long before we will all have driverless cars and faceless personal assistants and that any contact with a company will in fact be with a bot or Artificial Intelligence system. Technological developments are creating new playgrounds for businesses and consumers. Yet at the same time, a study by Oxford University shows that …

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Posted in MR industry

Agile marketing research – myth or reality?

Agile is buzzing, with terms like scrum, backlog planning and sprints being thrown around without any real meaning, even in marketing research, where words like agile and lean are increasingly part of a researcher’s glossary. Yet, in many cases it merely refers to the notion of speedy or automated research (processes). Operating in this VUCA …

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Posted in MR industry

Towards more SONIC market research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so? The terms ‘agility’ and ‘speed’ are often used interchangeably, so the straightforward answer is automation, right? While we, at InSites Consulting, embrace technological change and strongly believe …

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Posted in MR industry, Trends

Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over others? These are some of the questions that lie at the foundation of the market research industry, a billion-dollar business which is centered around connecting with consumers in order to understand and capture their underlying …

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Posted in MR industry, Podcast

Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

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Posted in Insight Activation Studio, MR industry