Towards more SONIC market research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so? The terms ‘agility’ and ‘speed’ are often used interchangeably, so the straightforward answer is automation, right? While we, at InSites Consulting, embrace technological change and strongly believe …

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Posted in MR industry, Trends

Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over others? These are some of the questions that lie at the foundation of the market research industry, a billion-dollar business which is centered around connecting with consumers in order to understand and capture their underlying …

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Posted in MR industry, Podcast

Get out of your comfort zone

Over the past decade we’ve seen the world of market research evolve rapidly, with consumers choosing collaboration over being researched, where we need to tap into their subconscious brains to get a grip on the world out there. And technology shifted from research enabler to a bare necessity in participant engagement. At the same time, …

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Posted in Insight Activation Studio, MR industry

Be a part of the future of market research (in just 15min)

Be a part of the future of market research

Every spring, Greenbook launches the Greenbook Research Industry Trends (GRIT) survey. A yearly initiative to help insights professionals better understand where our industry is heading to make the right decisions for your organization. As the world around us changes rapidly – and therefore our industry as well – it has become more important than ever …

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Posted in MR industry

AI Chatbot puts consumer insights in your pocket

AI chatbot

Amazon, Facebook and Apple already know it: Artificial Intelligence (AI) is here to stay and it will have a huge impact on our lives. Will it also impact the market research industry? Of course! And instead of fearing the inevitable, we had better talk about all the opportunities. We already see examples popping up were …

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Posted in MR industry

Our next colleague will be a robot

Our next colleague will be a robot

On March 15 2016, Google’s DeepMind Artificial Intelligence (AI) system won the battle against the Go world champion. In the final match, the AlphaGo made a miscalculation early in the game, yet was able to recover from its error thanks to its self-learning capabilities. If AI can win an Asian game famous for its deep complexity, …

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Posted in MR industry

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Posted in MR industry, News

The three (f)laws of robotics

The flaws of robotics

Ideas to keep in mind as the AI-ce Age thaws. Artificial Intelligence (AI) has long lived in the recesses of our subconscious with an almost relentless half-life that allows the principle to remain vivid and potent even after countless false dawns over the last 70 years. This is likely to do with our cultural fascination with …

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Posted in Business, MR industry

Transformational research

Transformational Research

As Anita Peerdeman pointed out in her recent blog post on the internal Galvanize Congress of InSites Consulting, researchers got stuck in creating extended PPT decks and cherishing a practice of sending. In best case, a deck with solid conclusions and valuable recommendations is brought by a talented storyteller, but often nothing more than a …

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Posted in MR industry, Trends