Our next colleague will be a robot

Our next colleague will be a robot

On March 15 2016, Google’s DeepMind Artificial Intelligence (AI) system won the battle against the Go world champion. In the final match, the AlphaGo made a miscalculation early in the game, yet was able to recover from its error thanks to its self-learning capabilities. If AI can win an Asian game famous for its deep complexity, …

Read more

Posted in MR industry

A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

Read more

Posted in MR industry, News

The three (f)laws of robotics

The flaws of robotics

Ideas to keep in mind as the AI-ce Age thaws. Artificial Intelligence (AI) has long lived in the recesses of our subconscious with an almost relentless half-life that allows the principle to remain vivid and potent even after countless false dawns over the last 70 years. This is likely to do with our cultural fascination with …

Read more

Posted in Business, MR industry

Transformational research

Transformational Research

As Anita Peerdeman pointed out in her recent blog post on the internal Galvanize Congress of InSites Consulting, researchers got stuck in creating extended PPT decks and cherishing a practice of sending. In best case, a deck with solid conclusions and valuable recommendations is brought by a talented storyteller, but often nothing more than a …

Read more

Posted in MR industry, Trends

Wanna create impact? Play all senses!

Wanna create impact? Play all senses!

How stepping away from a PPT overload can help us create more impact. While we are all known to use our 5 senses intuitively while perceiving data from the world around us, we usually tend to trust the sense of sight when sending information in our job as market researchers. The estimation is that, on …

Read more

Posted in About us, MR industry

Why YOU should vote for the ESOMAR Council Elections

Niels for ESOMAR Council President

Every two years ESOMAR, thé global market research association, elects its Council Members. This council, made up of 11 members from across the globe, is responsible for achieving ESOMAR’s overall vision, mission and objectives. And yes, such a membership entitles much more than just a LinkedIn profile update, the ESOMAR Council is a crucial influencer …

Read more

Posted in MR industry, News

Sustainable consumer connections

Sustainable Consumer Connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking …

Read more

Posted in MR industry, Surveys

Increasing the return on insights

INCREASING THE RETURN ON INSIGHTS

As published on Greenbook on July 11, 2016. At the latest IIeX NA conference in Atlanta, InSites Consulting held a Roundtable discussion on the topic Increasing the Return On Insight. We centered our discussion around the main question “What does the life of an insight look like?”, while probing a little further on “what impact …

Read more

Posted in MR industry

What we need to understand humans is an experiential insight eco-system, not just technology

Greenbook Research Industry Trends report

As published in the Greenbook Research Industry Trends (GRIT) report. Considering the adoption of tools and technologies reported in the GRIT study, one may rightfully conclude that analytics are as important as social media, big data and text analytics to reach high penetration among end clients (over 40% in use). But while social media, mobile and …

Read more

Posted in MR industry

Create Tomorrow Today

Febelmar

Last Thursday, the annual Febelmar Congress took place in Brussels. ‘Create Tomorrow Today’ was the congress theme: finding answers to questions on how the research industry should prepare itself today in order to be ready for the challenges tomorrow. Being born after 1985, that was our ticket to the event, but also a central theme …

Read more

Posted in MR industry, Review