Millennials at Work

Millennials (born 1980-1996) are entering the job market in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, …

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Posted in NextGens

The No Bullshit Brand Diet

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make. At the MRS Healthy …

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Posted in NextGens

NextGen is dreaming of a better world

Next up in our NextGen (Gen Y & Z) DNA characteristics series? ‘Dreaming of a better world’ as this young generation is dreaming of creating a better society, a better planet. Let’s be honest: in today’s rapidly changing polarized political …

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Posted in NextGens

Men’s grooming is booming

When you type words like ‘make-up’ or ‘lipstick’ in Google or any other search engine, the only pictures you see are women or girls wearing their favorite blush or foundation. Well, Google, you’d better update your images quickly when we are talking …

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Posted in NextGens

2017 Super (Bowl) Commercials

I love the Super Bowl. Not because of Tom Brady’s New England Patriots taking the victory from the Atlanta Falcons (sorry!). I love it because it reminds me of some verrrry cool Friends episodes, I love it because of the ever …

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Posted in NextGens

The Snappy Generation

This series of 4 articles will shed a light on the 4 key DNA aspects of what is called NextGen – a combination of Millennials or Gen Y (currently the young adult generation of 21-36 year olds) and their successors …

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Posted in NextGens