Is marketing research a dying horse?

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over others? These are some of the questions that lie at the foundation of the market research industry, a billion-dollar business which is centered around connecting with consumers in order to understand and capture their underlying …

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Posted in MR industry, Podcast

Coming soon: A penny for your thoughts

Market research is about people and people all have stories to tell. We want to tell those stories. This summer we’re launching a new podcast exploring the industry built around understanding people’s motivations. We’re talking to clients, researchers, academics – anyone with a story to tell about market research. Because the best research is all …

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Posted in Podcast