In the past few years, a lot has been said, written and done about today’s health care professionals (HCPs) and patients and their behaviour in the modern day health care context. Today, acknowledging this dynamic health world is a fact of life and now we need to act upon it. But how to act, what to do? Join us on May 28 in our Ghent office and get the answers you are looking for during our Connecting with Healthcare Stakeholders Smartees Seminar.
In today’s globalised and connected world, one could have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is a bit different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance?
Are you ready to discover more about Customer Consulting Boards and how to integrate the voice of your customers in all decision-making flows of your company? Then you should join us on Thursday 25 April for our Smartees Webinar or on Tuesday 30 April for our Smartees Workshop in London, both hosted by our Head of Research Communities Tom De Ruyck. It’s time to give your customers a seat on the board of your company!
As smartphone usage and mobile marketing have grown exponentially over the last year, the market research industry is keeping a close eye on the ball. Mobile has changed consumer behaviour, so we are faced with numerous new opportunities and challenges. More specifically, marketeers are in need of deeper insights into what mobile can offer. This is why we invite you to join our Research in the Mobile Mindset Smartees Webinar on Tuesday 12 March, a 1-hour online session which will teach you all about how market research can help with your mobile marketing challenge.
Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? Come and find out on Thursday February 28 at our Consumer Insightment Smartees Breakfast in our London office. Our UK team supported by Annelies Verhaeghe (Head of Research Innovation) will share our vision on how to arrive to potent consumer insights.
On Tuesday 5 February, we’re organizing our first Smartees Webinar of 2013, the Engaging Generation Y Webinar. Joeri Van den Bergh – Gen Y expert & author of the award-winning book How Cool Brands Stay Hot - will present his renewed Generation Y story on how to involve Millennials in your brand strategy and adapt your research and marketing to this marketing-savvy generation.
Two weeks ago, we organised our Consumer Insightment Smartees Seminar at our Ghent HQ. Being part of the programme committee myself, I couldn’t help but consider the fact that what the people were about to witness that day was not only going to be the sharing of interesting cases for AirFrance KLM and AB InBev, but also slide decks and contributions packed with complex concepts and marketing buzz words.
Here’s a date to mark in your agenda! On Tuesday 13 November, InSites Consulting organizes a Consumer Insightment Smartees Seminar at our head office in Ghent (Belgium). This half-day Smartees Seminar will focus on how to arrive at potent consumer insights. We will explain the key steps in generating potent and validated consumer insights as a springboard for successful product innovations or branding and communication initiatives, supported by clients cases from AirFrance KLM and AB InBev.
Last Tuesday, Tom De Ruyck (Head of Research Communities) and Anouk Willems (Senior Research Innovator) hosted a Smartees Webinar on Consumer Understanding. They specifically focussed on how to connect companies with their consumers and how to inspire companies by confronting them with their consumer’s daily lives. Next to that, some practical cases of Unilever and Heineken were shared with the attendees. For those of you who weren’t able to attend this Smartees Webinar, we offer the full recording and presentation. And don’t panic! We have a lot of upcoming Smartees to offer, handling different themes so don’t hesitate to subscribe for one of these!