Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Condé Nast Performance Labs takes versatile research to the next level with InSites Consulting

Find out how audience insights can drive cross-brand advertising partnerships, inform business and marketing strategies, and support content production. We at InSites Consulting are excited to announce our collaboration with Condé Nast Performance Labs in its latest efforts to better understand its audience and inform marketing strategy across its many publications. Condé Nast’s brand portfolio …

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Posted in About us, Surveys

Sustainable consumer connections

Sustainable Consumer Connections

The day research stops feeling like research As published on RW Connect on July 7, 2016. In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how can we know beforehand if a real participant will offer us the insights we are looking …

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Posted in MR industry, Surveys

4 tips on how to make surveys thrive again in 2015

4tips on how to make surveys strive again

Notwithstanding the fast-pacing environment we are in, brands and businesses should validate their thinking before actually acting on it. This need for fact-based decision making is the reason why survey research remains such a powerful and commonly used research method. According to the ESOMAR global research report, no less than 3 out 4 market research …

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Posted in Surveys, Tips & tricks

7 tricks for cracking trackers

7 tricks for cracking trackers

Many brands continuously measure their performance on several key performance indicators. Yet, if you are working with tracker data, whether you are a researcher or research user, it will not come as a surprise that trackers often lead to many frustrations amongst its users. One of the key frustrations is that tracker data – coming …

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Posted in Surveys, Tips & tricks

Putting our new survey approach to the test

Crashtestdummy

After our previous blog posts on how we need to level up our surveys and what key elements and consumer roles we need to capture in research, it is time to present some evidence! In order to proofread our thinking, we set up a number of joint R&D projects with different clients in diverse sectors and countries. …

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Posted in Events, Surveys

Just one week left to register for our Engaging Surveys Smartees Webinar

Smartees

Here’s another important date to mark in your calendar because on Thursday 24 October, we’re hosting a new Smartees Webinar and this time we’ll take a deep-dive in our survey approach, in particular Engaging Surveys and how to truly collaborate with consumers in survey research. Just one week left to join this free webinar, so register today if you …

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Posted in Events, Surveys

Survey participants are more than just judges!

The Village

When considering the participant’s role in traditional survey research, you could think he or she takes up the role of a ‘judge’. In this role, consumers rate you on your performance and help you improve. Nevertheless, the extent to which we allow participants help brands improve, is rather limited in surveys. Survey research mainly focuses on consumers …

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Posted in Events, Surveys

The next level of consumer collaboration in survey research

Consumer collaboration in surveys

In February 2013, we started working on a project called ‘Revival of Surveys‘. A great name, for an even greater challenge! In line with our InSites Congress theme, the scope of this project was to rethink surveys and to level up! This project started with an internal leverage phase which confirmed that it was time to revive …

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Posted in Events, Surveys

Our journey to the revival of surveys

Revival of surveys

In line with what Kristof De Wulf said in a previous blogpost, in which he quoted Darwin ‘It is not the smartest of the species that will survive, but the ones most adaptive to change’, we are starting 2013 with our embracement to change. Methods like Research Communities (MROCs) support the continuous dialogue with consumers, are shaping …

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Posted in Surveys

Location + time= purpose

Mobile revolution

We’re in a constant stream of change. Being ahead of the digital game, Google is one of the first companies to acknowledge this. At the Marketing Insights Event (MIE) 2013, Joris Merks (Research Manager Google) took us on a journey of the mobile revolution – from the early days of the Internet with rattling routers to …

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Posted in Review, Surveys