Back to school with our Insight Academy

join the copernican brand revolution!

PART 1 – JOIN THE COPERNICAN BRAND REVOLUTION! If you are a parent (like me), there is a fair chance that on September first, this week, you will be high-fiving your partner or spouse to acknowledge the kids’ first day back at school for the new academic year. Don’t get me wrong, I love my …

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How being insight-led could influence your workplace’s pride

How being insight-led influences your workplace’s pride

There’s lots of talk in the industry about the need for organizations to become more customer centric to avoid potentially dire business consequences. Loss of relevancy as a brand in a super-cluttered environment being one such effect. Whilst we don’t dispute the likely negative bottom line impact when neglecting to provide goods and services that …

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Customer centric or insight led – which one comes first?

“My company gets it that we need to become more consumer centric, yet it seems difficult to take concrete steps toward this in a structured way. It is also challenging to inspire colleagues beyond marketing. I wish we had better support tools and mechanisms to really increase our consumer centricity, organization wide.” Does this sound …

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The hybrid approach: Merging offline with online

Merging online and offline

In this day and age every company and every consumer is – and needs to be – mobile. InSites Consulting pioneered online surveys back in 1997 and we continue to innovate our methodologies in an effort to bring the consumer to life beyond the screen. As I started my marketing career offline, I was a …

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Mo’talk, Mo’action

Last month 12 brave InSites Mo Bros and I stood up and took on the challenge of growing a ‘tache to raise awareness for ‘Movember’. By the end of the month we managed to raise £621 and a lot of eyebrows too from clients and colleagues alike. Movember as an initiative is something that I …

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10 answers to contemporary market research questions

A team of leading market researchers from around the world have come together with ESOMAR to provide market researchers, especially young researchers or researchers new to a topic, with a quick overview of the basics of market research. The book aims to enable new researchers to orientate themselves, and avoid walking into too many of the …

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Mobility study: why do people live abroad?

Around the world

The presence of European and international institutions makes Brussels one of the most important decision making centers in the world. This development has had a major impact on the demographic movement towards this European city. And this trend is not only visible in Brussels and among political expats, but can be seen as a global trend across …

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Doing more with less: the Romanian perspective

Cost cutting

As published on ESOMAR’s RW Connect on March 13, 2013. During the last few weeks I carried out a small investigation into the state of the Romanian market research industry. One of the biggest challenges for the market research industry in Romania today is cost cutting on the client side. Alina Serbanica, Vice President of …

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Research in transition

ESOMAR CEE Research Forum 2013

As published on ESOMAR’s RW Connect on March 4, 2013. In a couple of weeks, the second edition of ESOMAR’s Central and Eastern European Research Forum is taking place in Prague. Although I am not originally from the CEE region, over the last year, I have spent a lot of time in Romania. Romania is, …

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What would it mean for research if our participants’ hardware could share senses?

Sensory research

As published on Greenbook on Tuesday January 29, 2013. I often reflect on issues like ‘what if we could do…’ to spark my imagination and think about the future of our business. Many times I end up in science fiction-like scenes of ‘transporting’ and ‘de/rematerializing’, ‘traveling in time’, becoming ‘invisible’. Often nothing with real use …

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