Opening up the outdoors. Interview with Sarah Grant

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What is really stopping people who like the outdoors, from getting active outdoors? What could motivate them? What do outdoor novices think of outdoors brands, retailers and the industry overall?

InSites Consulting has teamed up with the EOG to share the power of consumer insights & to help the industry understand how to tap into this seemingly unreachable market. In this presentation, we’ll share with you the key findings from the ‘Outside In’ community – a 3-week research project involving new research with infrequent outdoor consumers from Germany, France & the UK.