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  • Generation Y around the world

    Gen YDive into the results of an InSites Consulting global youth study. Sharing insights about Generation Y and their future, which world problems millennials would tackle first, their view on work and brands. Check out the full report!
  • Half of youth want to be self-employed
    On Wed, 22 Feb 2012 by Anke Moerdyck
    About 52% of the British aged 15 to 25 are considering becoming self-employed. This percentage is slightly lower than in the USA (56%). People seem deeply convinced of a career as self-employed entrepreneur in the BRIC countries. More than 7 Millennials out of 10 consider making the move. Danish (39%) and German (40%) youngsters are ... Read more
         
  • RWconnect: Empowering the Young & Old in MROCs
    On Tue, 21 Feb 2012 by Anouk Willems
    A research community is an engaging experience, which enables consumer to interact with like-minded peers about their favourite brands and/or topics. This works well for different consumer groups; from youngsters to the baby boomers and beyond. Depending on the consumers you invite for you research community, it’s essential to customise your settings and the story you want to tell. ... Read more