As published on How Cool Brands Stay Hot on November 28, 2013. Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information Generation Y consults and shares, which online sources they trust most and the top 7 conversations affecting their purchase behavior.
As published in MarketingTribune on November 5, 2013. Everybody knows McLuhan’s famous statement ‘The medium is the message’. During the presidential debate between Nixon and Kennedy in the early ’60s, he noticed that the Americans who followed the debate on the radio clearly saw Nixon as the winner, whereas the Americans who saw it on TV rather thought Kennedy was the most convincing speaker. The medium decided how the message came across.
Do you know what a consumer insight is and what it is not? How you can mine them? And how you can make them impactful for your company? In our latest Smartees Webinar Annelies Verhaeghe (Head of Research Innovation) & Kristof De Wulf (CEO) shared a variety of business stories, clear examples and tasks to guide brands through the jungle of insights. Missed the session? No worries, we’ve got the full recording available for you.