Last week, the crème de la crème of the Belgian marketers gathered to learn more about Gastronomy and Branding at STIMA’s BrandCafé. Different presenters talked about all kind of trends they see popping up all over the world, such as healthy fast food, sustainability in food, proximity and protein alternatives, as the insect burgers are finding their way to the supermarket shelves. However, the foodpairing story I remember best is the one by Johan Langenbick, owner of Foodpairing, a Belgian company which is the global reference for exciting foodpairing.
Last week, at the Product Innovation Management Conference (PIM), the Product Development and Management Association (PDMA) launched their guide to the implementation of Open Innovation for new product development. A lot of fancy names in this paragraph, so we’re proud to share that our very own Thomas Troch (Senior Research Manager) and Tom De Ruyck (Head of Consumer Consulting Boards) contributed a full chapter on our award-winning Consumer Consulting Board method (also known as private online communities).
As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels: ‘Y’ as successor of generation X, but also Millennials, generation NEXT, the dot-com generation, the Einstein generation, the Echo Boomers etcetera. Last Saturday, during a cosy dinner among friends, a new label came my way: “those annoying stuck-up YOLOs”. YOLO stands for ‘You Only Live Once’, of course, and the current generation of youth is frequently said to be lazy, spoiled, hedonistic and know-it-all.