Managers know that collaborating with customers makes good business sense. Over the past years, consumers have turned into contributors and volunteers, having become a world full of problem solvers who are creating billions of dollars’ worth in value without even being paid for it. So, companies continuously search for ways to tap into this Consumer-Innovator, to benefit from key insights and ideas for better decision-making. As a result, many collaboration initiatives arise but few are sustainable.
“Some people think football is a matter of life or death. I assure you, it’s much more serious than that.” The infamous Bill Shankly quote was indeed a very appropriate opener for the Geneva International Sports Convention. The UNICEF program project shared by Verity Nicholas, Chief Corporate Partnership Officer, lively supported how sports has the power to save lives. If you know that in Bangladesh drowning is still in the top 5 causes of death of children below 5 and if you appreciate that swimming lessons for kids in small villages may be a lifesaver, it is much easier to understand and applaud the investments UNICEF is making in the global commercial sports arena.
Many brands continuously measure their performance on several key performance indicators. Yet, if you are working with tracker data, whether you are a researcher or research user, it will not come as a surprise that trackers often lead to many frustrations amongst its users.