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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Foodpairing

Foodpairing… the new food experience trend?

Last week, the crème de la crème of the Belgian marketers gathered to learn more about Gastronomy and Branding at STIMA’s BrandCafé. Different presenters talked about all kind of trends they see popping up all over the world, such as healthy fast food, sustainability in food, proximity and protein alternatives, as the insect burgers are finding their way to the supermarket shelves. However, the foodpairing story I remember best is the one by Johan Langenbick, owner of Foodpairing, a Belgian company which is the global reference for exciting foodpairing.Read more

PDMA Open Innovation book

Open Innovation: User collaboration through online communities

Last week, at the Product Innovation Management Conference (PIM), the Product Development and Management Association (PDMA) launched their guide to the implementation of Open Innovation for new product development. A lot of fancy names in this paragraph, so we’re proud to share that our very own Thomas Troch (Senior Research Manager) and Tom De Ruyck (Head of Consumer Consulting Boards) contributed a full chapter on our award-winning Consumer Consulting Board method (also known as private online communities).Read more

Those f**king YOLOs!

Those f**king YOLOs!

As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels: ‘Y’ as successor of generation X, but also Millennials, generation NEXT, the dot-com generation, the Einstein generation, the Echo Boomers etcetera. Last Saturday, during a cosy dinner among friends, a new label came my way: “those annoying stuck-up YOLOs”. YOLO stands for ‘You Only Live Once’, of course, and the current generation of youth is frequently said to be lazy, spoiled, hedonistic and know-it-all.Read more