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Joeri Van den Bergh

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Joeri Van den Bergh

Email: joeri.vandenbergh@insites-consulting.com
T. +32 9 269 16 06
M. +32 496 23 29 19

Evergemsesteenweg 195
9032 Ghent
Belgium

"Be yourself no matter what it takes"
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Latest Article
The Big Lie - Marketing Book of the Year 2014

Marketing Book of the Year 2014

As published on How Cool Brands Stay Hot on March 18, 2014. Since 2012 Expert Marketer Magazine has been organizing a competition to crown the Marketing Book of the Year, based on the opinion of the jury, an advisory board of expert marketers – not only to award the most inspiring book but also to encourage authors, publishers and marketers in all parts of the world to take initiatives for sharing their ideas by means of the written word. In 2012, my book How Cool Brands Stay Hot won the first edition and this year I was given the chance to experience the other side of it, as a member of the jury.Read more

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Latest Publication
Think Big and Connect to the Max

Think Big and Connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with the Turkish youth. For six weeks an online research community (or Consumer Consulting Board) was the central hub in which the dialogue between Gen Y, the Ruffles brand team and the advertising agencies of PepsiCo took place. In three sequential stages we moved from generating insights into Turkish youth’s everyday life and their aspirations over testing and fine-tuning activation platforms and campaigns to creating an understanding of the role of social media in brand activation today.Read more

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