Here’s another date to mark in your agenda, because on Thursday June 27 we’re hosting our last Smartees Webinar before the summer! In today’s globalised and connected world, one might have the perception that global brands are in pole position to grasp the huge opportunities in new and emerging markets. But reality is somewhat different. How important is it to adapt and localise your marketing strategy? And how can research communities help give brands local relevance? All these questions will be answered on Thursday June 27 during the Creating Universal Brands Webinar.
You may already have heard, but some weeks ago, a new InSites Consulting book was published, titled ‘The Consumer Consulting Board: Consumers shaping your business’. It’s the fruit of years of work in the field of research communities and was realised by the entire InSites Consulting team, by gathering our knowledge and expertise in the field of research communities. One of the key stories in the book is Tom De Ruyck’s new story on Universal Brands: Giving global brands local relevance.
During this one-hour online session, Tom will elaborate on this story and will learn you how Consumer Consulting Boards can help brands run international projects in an easier, more cost-efficient way and how longitudinal consumer connection unveils insights you had not discovered before. Our Webinars are available in four different time zones, so you can choose the time that suits you best. Interested? Then subscribe online now! We hope to meet you in cyberspace!