On Tuesday 5 February, we’re organizing our first Smartees Webinar of 2013, the Engaging Generation Y Webinar. Joeri Van den Bergh – Gen Y expert & author of the award-winning book How Cool Brands Stay Hot – will present his renewed Generation Y story on how to involve Millennials in your brand strategy and adapt your research and marketing to this marketing-savvy generation.
Involving millennials in your brand strategy is key to ensure a relevant and future-proof connection. This generation graduates from college and starts up careers, so savvy brands need to know how to stay relevant. Join us on 5 February and find out how to really engage with this generation. Our Smartees Webinars can now be followed in four different time zones, so you can choose the time that suits you best on our Smartees website. The full programme of this Smartees Webinar can be consulted here as well.
Interested? Then sign up online now! We hope to meet you on Tuesday 5 February!