Did you ever wonder how you can detect powerful consumer insights and set them apart from the ones that won’t be game changers? What is a good insight and how can it be a springboard for future marketing actions? Come and find out on Thursday February 28 at our Consumer Insightment Smartees Breakfast in our London office. Our UK team supported by Annelies Verhaeghe (Head of Research Innovation) will share our vision on how to arrive to potent consumer insights.
Annelies will kick-off the session highlighting the key steps in generating insights, from connecting the dots internally over consumer immersion to insight writing and validation for adequate concept development. After this inspirational outline, Emma Martin (Senior Trade Insight Executive at BBC Global News) will present the results of a recent study we did for BBC Global News, together with Simon McDonald (Business Director Media & Entertainment).
How do consumers around the world use their tablets, smartphone, laptops and TVs? Which sources, screens and devices do they access today – and more importantly, why? What impact has the tablet had on news consumption, how does the BBC fit into the new media landscape, does an Indian smartphone user think differently to a tablet user in the US… and does TV still have a future?
Kick-off is planned at 9am GMT and a nice breakfast and some interesting insights will be waiting for you. At the end, there’s some time left for Q&A, networking and drinks.
Ready to take the first step on the path to insightment? Then register online. Hope to see you there!