A mere 4% of all Americans aged 15 to 25 thinks that a brand page on Facebook is a credible source of information about the product. This indicates that such pages are no more credible to youngsters than advertising or than what a competitor would say about the brand. Does this remarkable result from an InSites Consulting survey imply that most companies overinvest in their presence on social media?
Last week the American Marketing Association Foundation (AMAF) announced “How Cool Brands Stay Hot: Branding to Generation Y” as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas have had a significant impact on marketing and related fields and set the standard for excellence.
Today InSites Consulting announced the launch of their Global Community Moderator Network, a network of more than 150 moderators in over 30 countries across all continents, supporting them in the execution of Market Research Online Communities (MROCs). The moderators are recruited based on their qualitative research experience and – more importantly – they are trained and certified in running InSites Consulting MROCs.
The use of social media continues to increase around the world. In the United States, 8 out of 10 Internet users currently make use of social media. Facebook remains by far the most popular site (7 in 10 are active on Facebook), followed by Twitter (25%) and LinkedIn (24%). The study by InSites Consulting shows that the use of social media is stimulated by the increasing use of the number of smartphones in the world. Consumers with a smartphone make more intensive use of social networking sites than those without a mobile Internet connection. People with a smartphone are also more open to conversing with brands.
In order to cope with our current growth, InSites Consulting decided to start a spin-off to inspire and coach companies on conversation management. They are delighted to announce today that Steven Van Belleghem, author of ‘The Conversation Manager’ and ‘The Conversation Company’, has accepted to take on the lead of this spin-off called B-Conversational. Steven will step down as manager of InSites Consulting to fully focus on this new challenge leading our first spin-off. As an active shareholder of B-Conversational, InSites Consulting will make sure that both companies will remain strategically aligned whilst both can focus on their specific expertise to fuel further growth.
Today ESOMAR, the World Association for Market, Social and Opinion Research, announced the launch of a new corporate membership. While ESOMAR only offered individual membership to research professionals until now, the new corporate membership also includes companies as members. Eight leading companies have signed up as Founder Members, establishing themselves as core supporters of the principles and standards for which ESOMAR stands. InSites Consulting is one of these companies, next to Altria Client Services, B2B International, Bazis Group, BrainJuicer Group, MAP Market Research, Psyma and SKIM.
InSites Consulting announces that Robert Dossin, currently head of the global Life Sciences & Healthcare sector, has taken over the Managing Director role in the UK from Christophe Vergult per July 1st, 2012. Christophe started establishing the InSites Consulting UK business in 2009. 3 years later, the company has built a strong team and solid business in the UK, with clients such as BBC, Diageo, Janssen Pharmaceuticals, Pfizer, Vodafone, National Geographic and Everything Everywhere to anchor further growth. Last fiscal, the London office realized a total turnover of £2.200.000 or almost 20% of InSites Consulting’s total business.
36% of the UK smartphone users are open to being contacted for promotions via their smartphone. A contact via smartphone by a shop where one regularly shops, can also count on a 36% openness level; 32% are open to location-based marketing. These are the results of a new InSites Consulting survey in the UK, the US, Belgium and the Netherlands on the usage of smartphones and the motives for the usage.
Over 88% of the girls aged 15 to 25 in our country would change something to their body if that was easily feasible. The share amongst boys is slightly lower, but still strikingly high (73%). The body parts girls are least happy with are their belly (46%), thighs (29%), bottom (19%) and breasts (18%). Boys would love to improve their belly and muscles (18%), chest, mouth and cheeks (14%). But not all of them would consider plastic surgery. An InSites Consulting survey revealed about 15% of the US youth consider doing so.
Not only consumers find their way onto the popular social network sites, an increasing number of companies also use it. 80% of the American companies use Facebook, 45% have a Twitter account, 48% are present on LinkedIn and 31% use YouTube. These numbers show that American companies have evolved further in their social media usage compared to companies in Europe.