As published on How Cool Brands Stay Hot on November 28, 2013. Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information Generation Y consults and shares, which online sources they trust most and the top 7 conversations affecting their purchase behavior.
Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. A recent InSites Consulting study learnt us that they even consider social media as their most important channel, because these channels are most up-to-date and also most tailored and targeted, as you choose yourself who to follow and thus what kind of information you want to receive.

Want to find out more about Millennials & Social Media, check part I of the infographic series: The what, where and why.