Presentation by Kristof De Wulf on “The era of average is over”.
Attendance by Anke Moerdyck & Joeri Van den Bergh
Keynote presentation by Kristof De Wulf
frAGILE Inspiration session
Is NextGen marketing more chemistry than science?
In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So how do brands speed up their marketing strategies to get ready for the new decade? Join this webinar with Joeri Van den Bergh and find out!
Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri will share his insights on brands that bond beyond disruption. So, are you ready to discover how brands are introducing agile marketing thinking to keep up with the pace of the new decade? Sign up today!