MOA Masterclass Artificial Intelligence in Market
Moderated by Margot Schuil
Presentations by Tom De Ruyck & Reckitt Benckiser on 360° innovation and Sophie Van Neck & Heineken on Fast-forward to more contextual, more agile and smarter qualitative research. Both papers are nominated for the GOR Best Practice Award 2018.
Presentation by Daniel Teixeira on We Have Seen The Future: More Contextual, More Agile And Smarter Qualitative Research
Masterclass: How to become an insight-led
Defining, creating and activating consumer insights
Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.
Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…
To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competencetraining platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.
This one-day preview Masterclass (9.00am – 5.30pm) will give you exclusive access to four Consumer Centricity & Insightingcontent modules.
CONSUMER CENTRICITY: why relevance is king and how insights fuel successful businesses.
WHAT IS AN INSIGHT: What is it not? What is the recipe for a great insight?
HOW TO GET TO INSIGHTS: So you now know what an insight is and why they are so valuable. But how do we find them and actually write them? This module will look at techniques to find those great insights that are relevant, fresh and exciting for consumers, helping you gain competitive business advantage.
USING INSIGHTS: Great insights not being leveraged properly is one of the pain points of our industry. How to turn insights into action, creating real business impact?
The content modules combine theory, quizzes and practical workshop exercises, we will also brainstorm together on the challenges you and other attendees face in your organization in becoming truly consumer centric and insight led.
Seats for this session are limited to ensure the best experience for all attendees and enough room for 1-on-1 as well as group discussions, so request your invitation today.
Who should join?
The session is particularly interesting for CMI, Marketing & Innovation disciplines of any level. We also welcome professionals with a general interest in consumer centricity. Please be informed this is an end client-only event, so agency registrations will be revised and potentially denied.
Why you should join?
Get free exclusive access to a theoretical and practical approach to become an insight-led business, offering concrete & actionable tools and techniques.
Gain knowledge, inspiration cases and examples you can easily share within your own organization.
Learn from & network with like-minded individuals in an open workshop environment.
frAGILE Inspiration session
A client inspiration session by Joeri Van den Bergh on frAGILE: Is NextGen marketing more chemistry than science in Zürich?
Guest lecturer: Masterclass Brand Religion
Presentation by Patricia Kruiniger and Margot Schuil
Presentation by Sarah Grant on Opening up the outdoors, a research community for the European Outdoor Group.
Presentation & panel debate by Joeri Van den Bergh on Marketing to the next generation of consumers.
Excellence in Health Insurance
Presentation by Christophe Jauquet on Customer Centricity in the Digital Era
frAGILE Inspiration Session
A client inspiration session by Joeri Van den Bergh on frAGILE: Is NextGen marketing more chemistry than science in Paris?
In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So how do brands speed up their marketing strategies to get ready for the new decade? Join our afternoon frAGILE inspiration session at the CitizenM hotel and find out!
Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption.
Doors open at 3.30PM and presentations start at 4.00PM. We’ll round off around 6.00PM with some drinks & networking opportunities.
So, are you ready to discover how brands are introducing agile marketing thinking to keep up with the pace of the new decade? Apply now for an invitation to join our inspiration session. Seats are limited so sign up today!