previous March 2018 next

Masterclass: How to become an insight-led

Defining, creating and activating consumer insights

Consumer Centricity and Insight-led are major themes driving discussion in our industry. Yet many organizations struggle in taking concrete steps, especially when it comes to influencing and inspiring stakeholders or disciplines outside of marketing. Often organizations also lack common practices or definitions to really discover, build, write and ultimately activate great insights.

Is it worth it? Well, according to Kantar Vermeer’s INSIGHTS 20:20 report, 51% of business over-performers (revenue growth) indicate that insights and analytics are leading their business. This is four times greater than the score of underperforming businesses…

To help with this challenge, InSites Consulting has created a new content and learning program as part of an Insight Competencetraining platform. Our phygital approach to learning combines face-to-face training plus interactive digital learning via our award-winning Insight Activation Studio.

This one-day preview Masterclass (9.00am – 5.30pm) will give you exclusive access to four Consumer Centricity & Insightingcontent modules.

CONSUMER CENTRICITY: why relevance is king and how insights fuel successful businesses.
WHAT IS AN INSIGHT: What is it not? What is the recipe for a great insight?
HOW TO GET TO INSIGHTS: So you now know what an insight is and why they are so valuable. But how do we find them and actually write them? This module will look at techniques to find those great insights that are relevant, fresh and exciting for consumers, helping you gain competitive business advantage.
USING INSIGHTS: Great insights not being leveraged properly is one of the pain points of our industry. How to turn insights into action, creating real business impact?
The content modules combine theory, quizzes and practical workshop exercises, we will also brainstorm together on the challenges you and other attendees face in your organization in becoming truly consumer centric and insight led.

Seats for this session are limited to ensure the best experience for all attendees and enough room for 1-on-1 as well as group discussions, so request your invitation today.

Who should join?

The session is particularly interesting for CMI, Marketing & Innovation disciplines of any level. We also welcome professionals with a general interest in consumer centricity. Please be informed this is an end client-only event, so agency registrations will be revised and potentially denied.

Why you should join?

Get free exclusive access to a theoretical and practical approach to become an insight-led business, offering concrete & actionable tools and techniques.
Gain knowledge, inspiration cases and examples you can easily share within your own organization.
Learn from & network with like-minded individuals in an open workshop environment.​

NL - Rotterdam

frAGILE Inspiration Session

A client inspiration session by Joeri Van den Bergh on frAGILE: Is NextGen marketing more chemistry than science in Paris?

In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured. To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So how do brands speed up their marketing strategies to get ready for the new decade? Join our afternoon frAGILE inspiration session at the CitizenM hotel and find out!

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as LEGO, Freitag, LEVI’s, Beiersdorf, Audible, Mastercard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption.

Doors open at 3.30PM and presentations start at 4.00PM. We’ll round off around 6.00PM with some drinks & networking opportunities.

So, are you ready to discover how brands are introducing agile marketing thinking to keep up with the pace of the new decade? Apply now for an invitation to join our inspiration session. Seats are limited so sign up today!​

FR - Paris


Strong revenue growth in 2016

Strong revenue growth for 2016

Ealier this week we reported our growth figures for 2016, announcing a revenue growth of 18%. 2016 was also the year we expanded our business to the German market by opening a Düsseldorf office. With now five client-facing offices based in Ghent, Rotterdam, New York, London and Düsseldorf, we’re eager to keep expanding our international footprint: …

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How Great a Place to Work are we?

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For three years in a row we participated in the Great Place to Work® program with the aim to measure and build a better workplace for our team (across country and department). First, we are grateful that a whopping 80% of our employees worldwide decided to participate in the 2017 survey. It shows their commitment …

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A new Council for ESOMAR

Niels for ESOMAR Council President

Yesterday ESOMAR, the global market research association, announced their newly elected ESOMAR Council. As a global organization (active in 130 countries), this Council has a major impact on the direction which our profession is evolving in, both locally and internationally. Like in every true presidential election, two candidates were standing for President, one of them …

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Posted in MR industry, News

Enlarging our European footprint with a German office

Enlarging our European footprint with a German office

On the threshold of closing our fiscal year (June 30, 2016) with an organic growth of nearly 30%, we’re thrilled to announce the next episode in our international expansion… the opening of a Düsseldorf office! With innovation at the heart of our company, we have been recognized by GRIT (Greenbook Research Industry Trends) report as …

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Posted in About us, News

InSites Consulting listed as one of the top 3 most innovative research agencies worldwide

3rd most innovative research agency wordwide

The annual Greenbook Research Industry Trends study which is carried out by Greenbook (the leading research blog in the US) analyses evolutions and trends in the research industry and also draws up a yearly ranking of the 50 most innovative market research agencies, based on input from over 3565 marketing and research professionals. Year after …

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Posted in Awards, News

InSites Consulting proudly reports double digit growth

We’re happy to announce that our revenues have grown with more than 20% throughout this fiscal year and we anticipate closing the fiscal (June 30, 2016) with € 23 million in revenues or a 30% organic growth. Our offices based in Ghent, Rotterdam, New York and London amount for respectively approximately 40%, 30%, 20% and …

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Posted in News

Industry recognition for the Insight Activation Studio

GOR Best Practice Award

Earlier this month, the German Online Research (GOR) Association rewarded the best of innovation in research with their GOR Best Practice Award. And this year, our Insight Activation Studio took the victory… At the German Online Research Conference in Dresden, we showcased one of our first running Studio’s, the Danone Activation Studio to the GOR Best Practice …

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Posted in Awards, Insight Activation Studio, News

Alieke Stubbe awarded as Febelmar Young Talent of 2016

Alieke at Febelmar Congress

On Thursday February 26, at the annual Febelmar Congress in Brussels, Alieke Stubbe (Qualitative Research Consultant at InSites Consulting) was rewarded the first Febelmar Young Talent Award. For this 2016 edition of the Febelmar Congress, Febelmar introduced the Young Talent Award, inviting young researchers (aged -30) to present their big idea for the future of …

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Posted in Awards, News

ESOMAR awards our Insight Activation Studio

Insight Activation Studio awarded by ESOMAR

We are so excited to share that, at the launch of our Insight Activation Studio, we can already call it an award-winning innovation… Last Tuesday we officially introduced our Insight Activation Studio at the ESOMAR Congress in Dublin. Niels Schillewaert (co-founder of InSites Consulting), together with Holly Rozelle of Dannon, presented the Dannon Studio case …

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Posted in Awards, Insight Activation Studio, News

Tom Goderis steps up to partnership

Tom Goderis

We’re happy to announce we’ve extended our group of Managing Partners with Tom Goderis, bringing in over 20 years of experience in global consumer understanding after having worked both on the client (10 years at Procter & Gamble) and agency (Synovate, TNS and 7 years at InSites Consulting) sides. Tom was recently appointed as Managing Director at our …

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Posted in About us, News