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Artificial Intelligence in market research

Artificial Intelligence in market research

As firms recognize a Market Research Online Community or a Consumer Consulting Board as a valuable resource for integrating external consumer knowledge into research processes, they increasingly ignore temporal interaction borders and aim for long-term collaborations. However, in the pursuit of a structural, ongoing community, moderators face enormous challenges, especially due to members’ unconstructive behavior. Member disengagement, …

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How Reckitt Benckiser reinvented the innovation process

How Reckitt Benckiser reinvented the innovation (research) process

In the age of disruption, we have to act faster or we will lose the game. CMI needs to embrace speed and agility through increased internal and external collaboration, to be seen as partners and not blockers in the innovation process. How do we know? Within Reckitt Benckiser, typical initiative development and qualification is 2-3 years. …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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Are you edgy enough at ESOMAR European Insights Summit

Are you edgy enough?

Transformation, digitalization and disruption are buzzwords these days. Companies need to step up their game. For many businesses – banking, automotive, retail, etc. – the competitive frame of reference has expanded considerably at a frightening pace. Banks e.g. now face competition from telcos, supermarkets, tech firms and innovative start-ups, all experienced in building online relationships …

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Brand Religion Smartees Workshop

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers …

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Best of Galvanize Smartees Webinar

This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting).

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Best of Galvanize Webinar

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact Smartees Webinar

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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Research as a customer service

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority …

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The power is in the mix

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we …

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