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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work story will …

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Why People Use and Engage with Digital Content Globally

Why people use and engage with Digital Content globally

Tailoring content marketing to the motives that drive consumer engagement. By Erica Carranza, Ph.D. – VP, Consumer Psychology, Chadwick, Martin, Bailey, Vicki Draper – Director, Consumer Analytics & Research, AOL, Inc. and Niels Schillewaert, Ph.D. – Co-Founder & Managing Partner, InSites Consulting.

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Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work paper will …

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How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

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Brand Religion Smartees

Brand Religion Smartees

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

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Artificial Intelligence in market research

Artificial Intelligence in market research

As firms recognize a Market Research Online Community or a Consumer Consulting Board as a valuable resource for integrating external consumer knowledge into research processes, they increasingly ignore temporal interaction borders and aim for long-term collaborations. However, in the pursuit of a structural, ongoing community, moderators face enormous challenges, especially due to members’ unconstructive behavior. Member disengagement, …

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How Reckitt Benckiser reinvented the innovation process

How Reckitt Benckiser reinvented the innovation (research) process

In the age of disruption, we have to act faster or we will lose the game. CMI needs to embrace speed and agility through increased internal and external collaboration, to be seen as partners and not blockers in the innovation process. How do we know? Within Reckitt Benckiser, typical initiative development and qualification is 2-3 years. …

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Brand Religion

Brand Religion

The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It is getting harder and harder for a brand to stand out. Brands are not only (more and more) limited …

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