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Brand Religion Smartees Workshop

Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand. But in this abundance of models and theories, marketers …

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Best of Galvanize Smartees Webinar

This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting).

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Best of Galvanize Webinar

This is the full recording of our Best of Galvanize Webinar, with some inspiring case studies and presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)

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Turning Insights into Impact Smartees Webinar

This is the full recording of our Turning Insights into Impact Smartees Webinar on how to turn insights into impactful actions for your company. This Webinar was hosted on Tuesday 18 October 2016 by Tom De Ruyck (Managing Partner of InSites Consulting) Turning Insights into Impact Smartees Workshop from InSites on Stage

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Research as a customer service

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority …

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The power is in the mix

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we …

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Enter the Experience Economy by Thomas Troch

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum impact at a low cost. The current best in class is to approach the delivery of results as …

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Angie & Annelies for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Angie & Annelies]

Join the ESOMAR Congress (TV) this September and discover how smart data integration will reinvent the (survey) research industry. A presentation by Angie Deceuninck (Business Director at InSites Consulting) & Annelies Verhaeghe (Managing Partner at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php Recent insight generation work we conducted in our own industry has demonstrated that survey …

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Thomas Troch for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Thomas Troch]

Join the ESOMAR Congress (TV) this September and discover how to make research more impactful by making it experiential.. A presentation by Thomas Troch (Business Director at InSites Consulting) on September 19. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the …

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Pieter De Vuyst for ESOMAR TV

Why you don’t want to miss the ESOMAR Congress (TV)? [by Pieter De Vuyst]

Join the ESOMAR Congress (TV) this September and discover how SkyTeam is creating truly consumer-centric research. A presentation by Pieter De Vuyst (Business Director at InSites Consulting) and SkyTeam on September 20. https://www.esomar.org/events-and-awards/events/global-and-regional/congress-2016/congress-2016_live-tv.php SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot …

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