sector
solution
customer
type
Comeos ecommerce study 2017

Comeos e-commerce study 2017

Presentation of the Comeos e-commerce study (in collaboration with InSites Consulting) by Pieter De Vuyst & Christophe Jauquet at the Comeos Summer Happening. Get your download of the full report via Comeos. De e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België. In deze studie schetsten we een …

Read more

VR the ultimate empathy machine

VR: The Ultimate Empathy Machine

By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras …

Read more

Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

Read more

AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

Read more

The patient is no longer patient

The patient is no longer patient

The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.

Read more

Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work story will …

Read more

Why People Use and Engage with Digital Content Globally

Why people use and engage with Digital Content globally

Tailoring content marketing to the motives that drive consumer engagement. By Erica Carranza, Ph.D. – VP, Consumer Psychology, Chadwick, Martin, Bailey, Vicki Draper – Director, Consumer Analytics & Research, AOL, Inc. and Niels Schillewaert, Ph.D. – Co-Founder & Managing Partner, InSites Consulting.

Read more

Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work paper will …

Read more

How to sharpen your brand paper

How to sharpen your brand

Measuring Distinctive Assets. The human brain is a complex and utterly fascinating thing. For many years, marketers and researchers have tried to understand the mechanism behind consumers’ behavior and thinking. The old thinking assumes that individuals make choices as a rational agent, taking into account all available information, potential costs and benefits when making a …

Read more

Brand Religion Smartees

Brand Religion

This is the full recording of our Brand Religion Smartees Webinar, presented by Katia Pallini on 28 February, 2017. This 1-hour online session sheds a new light on your companies’ marketing beliefs. Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have …

Read more