sector
solution
customer
type

Time capsule to the future of research

Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing test-learn-develop cycles, the technological (r)evolution brings many opportunities for …

Read more

fr*AGILE: Is NextGen marketing more chemistry than science?

fr*AGILE

Is NextGen marketing more chemistry than science? In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, …

Read more

Meet the Insight Competence Academy

Meet the Insight Academy

Struggling to become a consumer centric business? We’ve created a training program to help. Discover the InSites Consulting Insight Competence Academy in this short introduction movie. And talk to marketing@insites-consulting.com for more details on how we can support your business to become insight-led and consumer-centric.

Read more

Comeos ecommerce study 2017

Comeos e-commerce study 2017

Presentation of the Comeos e-commerce study (in collaboration with InSites Consulting) by Pieter De Vuyst & Christophe Jauquet at the Comeos Summer Happening. Get your download of the full report via Comeos. De e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België. In deze studie schetsten we een …

Read more

VR the ultimate empathy machine

VR: The Ultimate Empathy Machine

By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras …

Read more

Millennials at Work

Millennials at Work

Millennials are increasingly entering the workplace. In four years they will make up over 50% of the global workforce. Raised in different times and in a different way, Millennials clearly differ from previous generations in both their attitude and approach towards work. It is critical to understand how to attract and retain Millennial talent and …

Read more

AI in mrx webinar recording

Artificial Intelligence in market research

This is the full recording of our Smartees Webinar on Artificial Intelligence in market research, presented by Tom De Ruyck on 13 April 2017. This 1-hour online session inspires you with how artificial intelligence will impact the market research industry discussing two case studies.

Read more

The patient is no longer patient

The patient is no longer patient

The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.

Read more

Millennials at Work

Millennials at Work

Millennials (born 1980-1996) are entering the workplace in increasing numbers. Estimations say that four years from now, Millennials will make up 50% of the global workforce. Raised differently and in different times, Millennials are not like the previous generations, both in their attitude and in their approach towards work. The Millennials at Work story will …

Read more

Why People Use and Engage with Digital Content Globally

Why people use and engage with Digital Content globally

Tailoring content marketing to the motives that drive consumer engagement. By Erica Carranza, Ph.D. – VP, Consumer Psychology, Chadwick, Martin, Bailey, Vicki Draper – Director, Consumer Analytics & Research, AOL, Inc. and Niels Schillewaert, Ph.D. – Co-Founder & Managing Partner, InSites Consulting.

Read more