“I’m writing a long blog post, because I did not have time for a short one.” Already anno 1657 Blaise Pascal perfectly summarized the struggle we experience nowadays: how to bring ‘simplexity’ into this complex modern world. Of course he was talking ‘letter’ back then. But his postal is perfectly substitutable by many new age carriers. Wherever there is a wealth of information, people suffer from attention poverty. Yet many of us fail to let go of the established practices of the information age (think big PowerPoint decks full of lethal bullet(point)s and repulsive charts) to embrace the dawn of the conceptual age.
Are you available on Tuesday July 8 and would you like to discover how to combine consumer centricity with innovation, so as to give your company a headstart on the competition? Then we invite you to join us in London for our afternoon Smartees Seminar on Consumer-Activated Innovation!
As published on How Cool Brands Stay Hot on Thursday June 12, 2014. Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In a brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future. Listen to Joeri Van den Bergh (co-founder and Gen Y expert at InSites Consulting) introducing his consumer trend ‘Serendipity‘.