Join us this Thursday at the Febelmar Congress in Brussels for the annual gathering of the research industry, hosted by Febelmar (Belgian research association) and ESOMAR (global research association). Central theme of the 2014 edition is transformation. What’s next for market research? Joeri Van den Bergh, co-founder and Gen Y expert at InSites Consulting, will be sharing insights into how Generation Y is transforming the market research industry. We all know that this young generation is different from previous consumer generations, but what does this mean for doing market research with them?
Mobile communities are HOT. No doubt about that. The latest numbers from Facebook confirm that mobile is outperforming desktop. Zuckerberg said 48% of its daily active users only use mobile devices and 49% of its total ad revenues come from mobile ads. Other popular social networks are even more extreme. Roughly 80% of all activity on newcomer We Heart It comes from users on mobile devices. Pinterest has a similar mobile usage – more than 75%, according to a spokesperson. So… mobile communities have taken over. But how is it different? And what do we, as community managers, need to do differently?
As published on Switch & Shift on January 27, 2014. In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world is here to stay and expected to further accelerate. The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competence.