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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

How Generation Y is changing market research

How Generation Y is changing market research

Join us this Thursday at the Febelmar Congress in Brussels for the annual gathering of the research industry, hosted by Febelmar (Belgian research association) and ESOMAR (global research association). Central theme of the 2014 edition is transformation. What’s next for market research? Joeri Van den Bergh, co-founder and Gen Y expert at InSites Consulting, will be sharing insights into how Generation Y is transforming the market research industry. We all know that this young generation is different from previous consumer generations, but what does this mean for doing market research with them?Read more

Battle of the screens

The battle of the screens: mobile vs desktop communities

Mobile communities are HOT. No doubt about that. The latest numbers from Facebook confirm that mobile is outperforming desktop. Zuckerberg said 48% of its daily active users only use mobile devices and 49% of its total ad revenues come from mobile ads. Other popular social networks are even more extreme. Roughly 80% of all activity on newcomer We Heart It comes from users on mobile devices. Pinterest has a similar mobile usage – more than 75%, according to a spokesperson. So… mobile communities have taken over. But how is it different? And what do we, as community managers, need to do differently?Read more

Curiosity

Why the future of your business depends on curiosity

As published on Switch & Shift on January 27, 2014. In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world is here to stay and expected to further accelerate. The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competence.Read more