We love taking things forward at InSites Consulting. Last year we took the next step forward in our Consumer Consulting Board vision – Project Snake. This code name refers to a snake shedding its skin. While staying true to the vision of the Consumer Consulting Board book, we completely redesigned three dimensions of our approach: technology, teamwork and touchpoints. As the apotheosis of ‘Project Snake’, Wim De Wever and I travelled to all our offices in December, from Timisoara over Ghent and Rotterdam to London and New York. Our teams are now ready to bring this change to you in 2014.
Friday 13th of December 2013 may be perceived as a day loaded with superstition. However on this day doctorial students, professors and persons interested in research gathered at the KU Leuven for the interesting occasion of the 18th edition of the annual Marketing Winter Camp. One of the presentations that triggered my attention talked about user-driven firms, by Professor Christoph Fuchs. The key research question here was whether user-driven firms lead to an increased preference amongst consumers. An interesting debate, if you ask me.
The season of festivities, family visits and holiday fun has almost arrived! And just like every other year, the InSites Consulting team will be enjoying a well-deserved Christmas break starting December 25. But before we head out of the office to get ready for 2014, let’s look back on the year which has almost passed. We’ve gathered some 2013 social media reviews for you to watch in between your holiday festivities. Enjoy this social media trip back in time!