As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels: ‘Y’ as successor of generation X, but also Millennials, generation NEXT, the dot-com generation, the Einstein generation, the Echo Boomers etcetera. Last Saturday, during a cosy dinner among friends, a new label came my way: “those annoying stuck-up YOLOs”. YOLO stands for ‘You Only Live Once’, of course, and the current generation of youth is frequently said to be lazy, spoiled, hedonistic and know-it-all.
That’s exactly the question that the Argenta bank and insurance group hoped to get an answer for. Together with InSites Consulting, they set up a research project in May 2014 to test the knowledge of Belgians about investing. 1,005 participants aged 25 to 65 were recruited to take part in this survey. All of them were investors or were looking into starting investing within 6 months.
At InSites Consulting we have a vision of innovation and of never standing still. It’s in our DNA to always be ahead of the curve and ‘forward thinking’ is one of the 7 company values we live by each and every single day. And it’s that specific value that guided the 3rd edition of our Community Innovation Day.