New York London Sydney Timisoara Rotterdam Ghent

Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Read more

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Read more

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Read more

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Read more

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Read more

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Read more

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Read more

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Read more

Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

Read more

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Read more

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

Read more

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Engagement Cookbook

The Engagement Cookbook: the recipe to set your community participants on fire

Our exclusive Smartees Webinar series for our Global Community Moderator Network were born at the end of last year. As we are continuously on the look-out for additional best practices on how to run our Consumer Consulting Boards, we set up a collaboration program with our Moderator Network to index community ‘do’s and don’ts‘ from all around the world. The first series of topics we discussed resulted in a 911 guide for sensitive community situations. Read more

What to keep, ditch and add to the world of marketing research?

What to keep, ditch and add to the world of marketing research?

On April 16th we hosted an inspiring workshop in an even more inspiring environment: Creative Valley in Utrecht. During this full-day workshop, Tom De Ruyck & Katia Pallini shared our thoughts on the future of market research – how both traditional quantitative and qualitative research could be better, fresher and more contemporary by approaching participants and internal stakeholders differently.Read more

The future is fast and furious

The 4 futures of marketing research

As published on Greenbook on Friday April 11, 2014. We all know the future will be fast and furious. It is fast, knowing that according to Richard Foster from Yale University the average lifespan of a company has decreased by more than 50 years over the last century, from 67 years in the 1920s to just 15 years today. It is furious, as new technologies are expected to further drive massive economic transformations and disruptions in the coming years. There is no escaping it: no matter what industry you are in, you can run but you cannot hide.Read more