Our exclusive Smartees Webinar series for our Global Community Moderator Network were born at the end of last year. As we are continuously on the look-out for additional best practices on how to run our Consumer Consulting Boards, we set up a collaboration program with our Moderator Network to index community ‘do’s and don’ts‘ from all around the world. The first series of topics we discussed resulted in a 911 guide for sensitive community situations.
On April 16th we hosted an inspiring workshop in an even more inspiring environment: Creative Valley in Utrecht. During this full-day workshop, Tom De Ruyck & Katia Pallini shared our thoughts on the future of market research – how both traditional quantitative and qualitative research could be better, fresher and more contemporary by approaching participants and internal stakeholders differently.
As published on Greenbook on Friday April 11, 2014. We all know the future will be fast and furious. It is fast, knowing that according to Richard Foster from Yale University the average lifespan of a company has decreased by more than 50 years over the last century, from 67 years in the 1920s to just 15 years today. It is furious, as new technologies are expected to further drive massive economic transformations and disruptions in the coming years. There is no escaping it: no matter what industry you are in, you can run but you cannot hide.