Last week, at the Product Innovation Management Conference (PIM), the Product Development and Management Association (PDMA) launched their guide to the implementation of Open Innovation for new product development. A lot of fancy names in this paragraph, so we’re proud to share that our very own Thomas Troch (Senior Research Manager) and Tom De Ruyck (Head of Consumer Consulting Boards) contributed a full chapter on our award-winning Consumer Consulting Board method (also known as private online communities).
As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels: ‘Y’ as successor of generation X, but also Millennials, generation NEXT, the dot-com generation, the Einstein generation, the Echo Boomers etcetera. Last Saturday, during a cosy dinner among friends, a new label came my way: “those annoying stuck-up YOLOs”. YOLO stands for ‘You Only Live Once’, of course, and the current generation of youth is frequently said to be lazy, spoiled, hedonistic and know-it-all.
That’s exactly the question that the Argenta bank and insurance group hoped to get an answer for. Together with InSites Consulting, they set up a research project in May 2014 to test the knowledge of Belgians about investing. 1,005 participants aged 25 to 65 were recruited to take part in this survey. All of them were investors or were looking into starting investing within 6 months.