Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry and has compiled rankings based on almost 2,300 marketing and insights professionals. For the 2014 edition, we’re are extremely proud to share that we ranked 8th in their Top 50 list of Most Innovative Companies in Market Research.
After attending the Vlerick Career Fair last week, we can honestly share that we saw a lot of enthusiastic, motivated and talented students. Last year we asked the students what they were looking for in their future jobs, this year we asked them to come up with the main job decision criterion for their future employer. We clearly heard their eagerness to improve on hard skills and their willingness to increase personal development. Of course, we are convinced that InSites Consulting has the right corporate culture to meet these expectations!
At the end of 2013, InSites Consulting (together with data collection partner GMI) asked almost 7,000 citizens in 17 countries worldwide for their expectations towards brands in 2014. We already published a first article showing consumers’ priorities for brands, but based on their consumer wishes we were also able to define three emerging trends in consumer expectations towards brands.