Last week, we had the opportunity to attend the International Football Summit 2014 in Cologne (Germany), a gathering of marketing and sponsorship managers from the most important (European) football clubs. Needless to say that we, as football fans, were more than happy to attend. It turned out to be a really interesting day with speeches from representatives from Volkswagen, FIFA, Wolfsburg, Repucom, AC Milan, LFP, AIA Group, Symantec, Sky Media, J League, UniCredit, Libero Sports, etc.
For the fourth time in a row, InSites Consulting and Comeos have composed an annual report on Belgian e-commerce, focusing on the main trends and future developments among 1,000 Belgians (representative on region, gender and age). I presented the results of the study last week at the eTrade Summit and I’ve shared the key learnings in this blogpost.
In the afternoon of September 12, the MOA Digital Analytics session was set to answer the urge to transform a fuzzy phenomenon into real-life cases. It’s an honor to be guided on this journey by authorities Mark Raben, Director Innovation & Product Strategy at SAP and J. Graeme Noseworthy, Strategic Messaging Director Big Data at IBM.