Meet our CCO (Chief Consumer Officer) Talk series, offering people from the C suite a chance to share their views on driving consumer centricity and activation in their organizations. This time, I had the pleasure to talk with Ignace Van Doorselaere, CEO of lingerie group Van de Velde. Lingerie group Van de Velde is a family-run business listed on Euronext Brussels, designing, producing and selling luxurious women lingerie under its own brand names (Marie Jo, PrimaDonna and Andrés Sardá).
As published on ClouToday on May 5, 2014. In order to let our members share their opinion, we realized a large-scale research where we asked them – both quantitatively and qualitatively – about their experiences, remarks, suggestions etc. In a first stage we invited more than 3,000 members from Belgium, the Netherlands, France, the US, the UK and Romania to take part in an extensive survey. In a next stage, 150 of them participated in a 3-week community (or Consumer Consulting Board, as we like to call them): the ‘Future Talkers’ community.
Throughout the past few months we have revamped and rebranded our proprietary consumer research panel TalkToChange into Future Talkers. Why? To better live up to the promises of consumer empowerment and collaboration and to unlock a wide range of new and innovative research techniques for consumers.