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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Millennials and social media

Millennials & Social Media: The what, where and why [infographic]

As published on How Cool Brands Stay Hot on October 1, 2013. Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most. Read more

Pedigree and Whiskas

Connecting the Mars Petcare team with the world of consumers and their pets

How often did you happen to come across a picture or video of an adorable cat or dog on the Internet which then made you smile instantly? Some of us go further and upload pictures or videos of their own pet or even write blogs about it. There seems to be a never-ending source of cuteness when it comes to cats and dogs! And when talking to pet owners, many of them will consider their pet as part of their family and will talk at great lengths about their adorable personality! Read more