How we helped Heineken design the club of the future
Join Tom De Ruyck, Head of Research Communities at InSites Consulting on Wednesday June 20 in our London office for a breakfast meet-up.
What can you expect?
A hands-on presentation of our recent Heineken concept club community, a global collaboration project providing a 360° view on the motivations of people. All this will be catered with some croissants, a nice cup of coffee and a morning chat with colleagues from across the industry.
Why should you join us?
Engaging consumers is one of the key elements of the Conversation Company. Research Communities are a great way to connect with consumers and offer actionable insights for their brand’s future marketing. Let’s talk about how we can make your market research more actionable and how you can engage with your consumers.
We kick off at 9am on Wednesday June 20 with coffee and croissants, followed by a 30min presentation by Tom. Interested in joining us? Send an e-mail to your InSites Consulting contact or to marketing@insites-consulting.com
Gamifying our MROC’s through internal collaboration
At InSites Consulting we believe that gamification can boost productivity and can help people to think more creative and contextual. We also believe in the power of collaboration. Therefore it seemed perfectly logical to engage our own moderators in a challenge to map all techniques used on MROC’s.Read more
The Mobile Mindset: a guide to develop and fine-tune your mobile strategy
Today we published a new InSites Consulting research report among 800+ smartphone users. The full report gives insights into how they use their phones and tablets. It describes the openness for mobile marketing efforts by companies, with a deep-dive into the use of applications and the drivers of daily smartphone use.
The research findings are summarized in our Mobile Mindset Model which can guide marketing and research teams in the development and fine-tuning of a mobile strategy.
And the best part is… it has juicy numbers and you can use them entirely for free.Read more
