As published on How Cool Brands Stay Hot on October 1, 2013. Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most.
How often did you happen to come across a picture or video of an adorable cat or dog on the Internet which then made you smile instantly? Some of us go further and upload pictures or videos of their own pet or even write blogs about it. There seems to be a never-ending source of cuteness when it comes to cats and dogs! And when talking to pet owners, many of them will consider their pet as part of their family and will talk at great lengths about their adorable personality!
In February 2013, we started working on a project called ‘Revival of Surveys‘. A great name, for an even greater challenge! In line with our InSites Congress theme, the scope of this project was to rethink surveys and to level up! This project started with an internal leverage phase which confirmed that it was time to revive surveys on three dimensions.