Just like last year, InSites Consulting was asked by Inter IKEA Systems to evaluate the IKEA catalogue by means of a Consumer Consulting Board. IKEA is always looking for ways to change its catalogue in order to make it talk to as many people as possible and we flexed our research muscles to make this happen again. With a lot of engaging topics, some observational tasks and some quanti implicit measurement exercises added to the mix, we reached an understanding of the consumers’ first reactions and evaluations of the 2014 IKEA catalogue, making sure to carefully answer the research objectives that were put forward by the IKEA research team.
Just like in 2012, ING, Social Embassy and InSites Consulting have probed Dutch consumers about their awareness and attitudes around financial news on traditional (offline), online media (news sites, weblogs, discussion boards …) and social media (Twitter, Facebook, Hyves, Google+,…) sources. How do consumers treat news from these three different sources? How reliable do they find these sources? And does this news impact their knowledge, attitude and behaviour towards financial products and institutions? We asked 1.500 consumers representative of the Dutch population.
When considering the participant’s role in traditional survey research, you could think he or she takes up the role of a ‘judge’. In this role, consumers rate you on your performance and help you improve. Nevertheless, the extent to which we allow participants help brands improve, is rather limited in surveys. Survey research mainly focuses on consumers rating your brand, without taking into account the other collaboration roles they could take up in research.