There is already so much research available with respect to using gamification in quantitative research, however a clear approach for online qualitative research is still lacking so far. Considering the high fit between research communities and gamification, we decided to focus on using gamification in our InSites Consulting communities. We identified 4 levels in an online community at which gamification can be applied to increase the data quality, participant engagement and impact on the client side. From a question level to a community level, gamification helps!
From your flying reporter at DMF13, live from the keynote room. Today is the heyday for digital marketing in Belgium with DMF13 well on its way. Crossing the bridge between commercial showcasing and bringing fresh content to marketing professionals, this congress/fair always attracts a large audience of inspiration-hungry advertisers and networking-eager agencies. This year is not an exception with over 3500 attendees.
Just like last year, InSites Consulting was asked by Inter IKEA Systems to evaluate the IKEA catalogue by means of a Consumer Consulting Board. IKEA is always looking for ways to change its catalogue in order to make it talk to as many people as possible and we flexed our research muscles to make this happen again. With a lot of engaging topics, some observational tasks and some quanti implicit measurement exercises added to the mix, we reached an understanding of the consumers’ first reactions and evaluations of the 2014 IKEA catalogue, making sure to carefully answer the research objectives that were put forward by the IKEA research team.