For the third time in a row, InSites Consulting and Comeos present their annual report on Belgian e-commerce, focusing on the main trends and future developments, among 1.062 Belgians (representative on region, gender and age). Results of the study have been presented by Pieter De Vuyst, Senior Research Manager, and Laurence Bloquiaux, Research Consultant, at the Comeos E-commerce event on the 14th of June.
As published in MarketingTribune on June 4, 2013. Companies usually try their very best to keep their market research results a secret to the outside world. We use sophisticated and careful procedures to minimise the risk of leaking stimuli or conclusions to possible competitors, the media or other parties – kindly referred to as ‘danger occupations’. ISO-certified agencies have strict guidelines concerning the management of data and reports. Of course this is all perfectly understandable: the launch of a successful new product, service or campaign is often preceded by years of preliminary studies and testing.
Co-creation is hot. In recent years, the world has been witness to a whole host of successful co-creation cases. Doritos allowed its fans to develop an advert to be shown during the Super Bowl; Lay’s Crisps asked its customers to help choose a new flavour; and snack manufacturer Mora produced a new croquette in collaboration with its consumers.