New York London Sydney Timisoara Rotterdam Ghent

Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

Read more

Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

Read more

Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

Read more

Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

Read more

Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

Read more

Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

Read more

Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

Read more

Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

Read more

Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

Read more

Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

Read more

Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

Read more

External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Asian consumers

Collaborating with consumers in Asia

As published in Asia Research, Asia’s Market Research & Market Intelligence Journal Issue 32. Online research communities are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with in qualitative research. With the rise of social media, Asian consumers are ready, more than ever, to co-create the future of brands. Are companies, too, ready for it? In this article, we share a couple of tips on how to successfully collaborate with consumers in Asian markets, all illustrated with case examples.Read more

Time to adapt

Living our values: adaptive [5/7]

Part five of a blogpost series on the InSites Consulting company values. As highlighted earlier when discussing our ‘Forward thinking’ value, there is only one constant in life: change. What is specific about change today is the speed with which we see it around us. It is said that human evolutionary change has been 100 times faster over the past 5,000 years than in any other period of human evolution. This ‘supercharged’ evolutionary change is mainly explained as the result of exponential population growth and cultural shifts. Growing from a few million people 10,000 years ago to 6.5 billion today, natural selection occurs much more frequently due to increased genetic variation, driving the speed of evolutionary change in accordance with Darwin’s theory.Read more

Digging for gold

Digging for gold: beyond insight validation and into ideation

Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step of a well-designed, consumer-anchored innovation funnel. It is a simple but modern method which has proved its value along the way. At InSites Consulting, we nicknamed this tool ‘Digging for gold’: our goal is not to simply say what is and what is not okay, but to provide actionable research understanding that can further support our clients in the ideation funnel.Read more