Great news from The Market Research Event in Nashville, Tennessee as we just got awarded with one of the 2013 NGMR Awards! These Next Gen Market Research Awards recognize companies that have demonstrated leadership as change agents and made significant contributions to harnessing disruptive innovation. We’re extremely proud to receive this recognition for our pioneering work in managing Consumer Consulting Boards (aka online research communities).
After our previous blog posts on how we need to level up our surveys and what key elements and consumer roles we need to capture in research, it is time to present some evidence! In order to proofread our thinking, we set up a number of joint R&D projects with different clients in diverse sectors and countries. All projects, regardless of their scope, worked with a similar project approach where we split-ran the traditional way of doing research with our new thinking.
Here’s another important date to mark in your calendar because on Thursday 24 October, we’re hosting a new Smartees Webinar and this time we’ll take a deep-dive in our survey approach, in particular Engaging Surveys and how to truly collaborate with consumers in survey research. Just one week left to join this free webinar, so register today if you don’t want to miss it.