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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Supercookies

Supercookie for a day!

Last Friday, we celebrated ‘Employee Appreciation Day’ in our offices! The reason why we celebrated this is simple: it was all about a token of appreciation and a thank you for every colleague here at InSites Consulting. What for exactly? Just for being part of the team, for giving the best of ourselves every single day and for making InSites Consulting what it is and what it stands for.Read more

Four golden eggs

Four characteristics of a good insight

As published on February 15, 2013 at Marketing Tribune. Any good marketing strategy starts from a strong consumer insight. Take a brand, e.g. J&B (Diageo). The ‘insight’ that lays at the base of innovation and communication concepts for the brand is: “In a world of day-to-day constraints and social pressure, consumers want nights out that offer the promise that the unexpected can happen”. But when do you actually have a strong insight?Read more

Paper airplane dollar

And the winner is…

Of course, attending the closing ceremony of the Accenture Innovation Awards in Finance in the Brussels BOZAR yesterday evening, could not come without the usual hurdles/suspects: traffic jams, parking issues. But, eventually I made it to the event, and it was all worth it. Really! Accenture did not only succeed in bringing together over one hundred bankers and relevant stakeholders involved with innovation within the financial sector, the BOZAR was really set on fire during the engaging speech by Jamie Anderson (the ‘management’ guru) on individual creativity. Can you imagine, bankers in nice tailor-made suits throwing paper planes throughout the venue unraveling their most creative moments? Read more