The first edition of ‘How Cool Brands Stay Hot: Branding to Generation Y’ is now a bit over 2 years old and it’s been a hell of a ride. In the past years I’ve travelled the world to share the Cool Brands story on international & national stages, such as Ad Congress, the Youth Marketing Strategy Summit, the Nordic Media Festival, Future Summit, the Kid, Youth & Parent Power Congress… I have enjoyed discussions with global brand and marketing teams at in-company sessions for MasterCard, Pepsi Lipton, Heineken, Converse, Diesel, Pernod Ricard, Coca-Cola, the BBC and many more.
Last month, on June 17th, I was given the opportunity to represent InSites Consulting at my first STIMA congress. Located in an impressive venue with a warm and welcoming team, the congress was a perfect evening full of neuron stimulation and sharing of best segmentations practices, because that was the day’s topic. Ranging from marketing to senior citizens to women segmentation to NIVEA Men, all topics were very captivating and generated thoughtful discussions.
Barbara Nieuwenhuijs, Robert Dossin and I attended the EphMRA Shaping the future conference in London last week. This year’s theme: New Directions in Research. For those not familiar with EphMRA: the association is here to set standards in market research in the European healthscape and beyond. PBIRG is EphMRA’s US sister organization. In the pic from the evening event we are closer to the Triassic period rather than to the future (Natural History Museum). But the daytime programme was about more recent history and the challenges ahead.