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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Gamification in research

Gamification in online research communities

Friday September 6th, was a day I had been looking forward to for quite a while. It was the first day of the ASC (Association for Survey Computing) Congress at the University of Winchester. This time, the themes covered gamification, data visualisation and text analysis. I joined in order to share InSites Consulting’s approach to gamification focused on MROCs or Consumer Consulting Boards as we call them, but also because I was keen to hear what others have to say and to be immersed in the topic of data visualisation.Read more

Henry Ford

Why Henry Ford was wrong…

As published in MarketingTribune on September 11, 2013. What is the common denominator between Henry Ford, Akio Morita and Steve Jobs? None of them had any faith that consumers are capable of creation. They considered creation to be the exclusive authority of a limited group of strategists, intellectuals and creative minds. Consumers are capable of evaluating the value of what was created for them, but they are incapable of participating in the creation process itself. And they have a point. Consumers often lack the strategic brand content, they struggle to recognize and interpreting their own behavior patterns and they do not all carry a creative gene.Read more