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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

Comeos_RGB

Belgian e-commerce is ready for the future

For the third time in a row, InSites Consulting and Comeos present their annual report on Belgian e-commerce, focusing on the main trends and future developments, among 1.062 Belgians (representative on region, gender and age). Results of the study have been presented by Pieter De Vuyst, Senior Research Manager, and Laurence Bloquiaux, Research Consultant, at the Comeos E-commerce event on the 14th of June.Read more

hp

Things researchers could learn from Harry Potter

As published in MarketingTribune on June 4, 2013. Companies usually try their very best to keep their market research results a secret to the outside world. We use sophisticated and careful procedures to minimise the risk of leaking stimuli or conclusions to possible competitors, the media or other parties – kindly referred to as ‘danger occupations’. ISO-certified agencies have strict guidelines concerning the management of data and reports. Of course this is all perfectly understandable: the launch of a successful new product, service or campaign is often preceded by years of preliminary studies and testing.Read more