Friday September 6th, was a day I had been looking forward to for quite a while. It was the first day of the ASC (Association for Survey Computing) Congress at the University of Winchester. This time, the themes covered gamification, data visualisation and text analysis. I joined in order to share InSites Consulting’s approach to gamification focused on MROCs or Consumer Consulting Boards as we call them, but also because I was keen to hear what others have to say and to be immersed in the topic of data visualisation.
As published in MarketingTribune on September 11, 2013. What is the common denominator between Henry Ford, Akio Morita and Steve Jobs? None of them had any faith that consumers are capable of creation. They considered creation to be the exclusive authority of a limited group of strategists, intellectuals and creative minds. Consumers are capable of evaluating the value of what was created for them, but they are incapable of participating in the creation process itself. And they have a point. Consumers often lack the strategic brand content, they struggle to recognize and interpreting their own behavior patterns and they do not all carry a creative gene.
Now that summer has left us, we can look back at lots of amazing moments, but we can also look forward to a new range of interesting Smartees! First up for September is our Just Missed ESOMAR Webinar on Friday, the 27th of September.