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Your challenges

Our solutions

Our impact

Getting close

Immersing in the daily lives of customers, developing a deep contextual understanding of their behavior and motivations.

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Insight activation

Turning consumer observations into meaningful insights, formulating and validating insights for maximal impact.

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Activating brands

Understanding and driving brand identification, co-creating and validating brand activation.

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Shaping ideas & concepts

Ideating, co-creating and validating new ideas and concepts based on validated insights.

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Shaping products & services

Optimizing and validating marketing mix elements in order to drive product and service performance.

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Shaping user experience

Understanding and optimizing user experience in order to drive satisfaction, conversations and recommendations.

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Tracking performance

Assessing marketing performance through brand, conversation and satisfaction monitoring.Read more

Consumer Consulting Boards

Structural collaboration between a mid-sized group of consumers via a closed and moderated online community platform during an extended time frame.

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Online interviews

Getting ‘up close and personal’ with hard-to-reach people or discuss sensitive subjects is what one-on-one interviews are all about.Read more

Digital surveys

What we do to people is as important as what we ask them. We extend this view also very much into our survey propositions, making them more engaging, fun and attractive!

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Social media listening

Our ground-breaking and award-winning social media netnography approach facilitates insight generation, enhances brand understanding, sparks ideation, and tracks marketing activation impact.

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Consumer-led ethnography

We engage people to observe their own environment for us and then we empower other people with various views to co-interpret these observations.

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Online group discussions

Our digital viewing facilities offer an informal ‘café’-like setting: fast familiarity between equal discussion partners, frank & sharp debates with rational argumentation, well-balanced with emotionality, and a good atmosphere throughout.

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External leverage

Typically, research is kept away from the outside world. Yet it offers enormous opportunities to relevantly put your brand, product or service in the spotlight. Read more

Internal leverage

Having insights without people bringing them into action is useless. We drive ultimate customer centricity by uniting employees and other stakeholders around the customer.Read more

Knowledge leverage

Making smarter decisions is still the core deliverable of marketing research. Using a variety of innovative methods and techniques, we engage customers to think harder and better. Read more

NGMR 2013 Award

NGMR Disruptive Innovator Award for our Consumer Consulting Boards

Great news from The Market Research Event in Nashville, Tennessee as we just got awarded with one of the 2013 NGMR Awards! These Next Gen Market Research Awards recognize companies that have demonstrated leadership as change agents and made significant contributions to harnessing disruptive innovation. We’re extremely proud to receive this recognition for our pioneering work in managing Consumer Consulting Boards (aka online research communities). Read more

Crashtestdummy

Putting our new survey approach to the test

After our previous blog posts on how we need to level up our surveys and what key elements and consumer roles we need to capture in research, it is time to present some evidence! In order to proofread our thinking, we set up a number of joint R&D projects with different clients in diverse sectors and countries. All projects, regardless of their scope, worked with a similar project approach where we split-ran the traditional way of doing research with our new thinking. Read more

Smartees

Just one week left to register for our Engaging Surveys Smartees Webinar

Here’s another important date to mark in your calendar because on Thursday 24 October, we’re hosting a new Smartees Webinar and this time we’ll take a deep-dive in our survey approach, in particular Engaging Surveys and how to truly collaborate with consumers in survey research. Just one week left to join this free webinar, so register today if you don’t want to miss it.Read more