Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. They are seen as quick ways to experiment with a new way of working and connect closer with the people that matter the most for your company: your clients. In a double interview in Randstad’s magazine Blauw, our CEO Kristof De Wulf and Robin Keeris, Marketing Manager at Randstad the Netherlands, talk about the ‘wisdom of the crowds’, or why crowdsourcing is a valuable method for companies to better connect with their clients and how the collaboration between InSites Consulting and Randstad the Netherlands resulted in a successful crowdsourcing project.
The summer has finally arrived: terraces are full, BBQ meat is getting more popular by the day, people are tanning whenever they can and everyone is looking forward to their holidays. And what should one not forget during the holidays? Some great summer reading matter! For those of you who haven’t decided yet, here are our very own summer reading tips. Enjoy!
Consumer insights often present topics that deal with socially undesirable situations. These statements can tap into areas such as social preconceptions, the need to fit into a group or social image desires. In these cases, such insights may fail to validate, not necessarily because they don’t resonate with consumers or are not true, but rather because social desirability bias leads to low identification with the insight. In other words, low scores can be caused by the reluctance to admit embarrassing or socially unaccepted situations.