Last Thursday I presented at a BHBIA workshop which outlined various approaches to patient research. In a full room, pharmaceutical clients and agencies alike discussed and learned about what works and what doesn’t in the world of the new empowered patient. Healthcare research is an exciting and dynamic place to be, said Jon Freeman, director of Synovate Research when he introduced the day long session.
After the successful launch of the CEE Research Forum in Krakow in 2012, ESOMAR will return to the Central and Eastern European region this year to host the second edition (this year in Prague on 17 and 18 March). Our Head of Research Innovation & Division Manager of our Romanian office Annelies Verhaeghe is one of the program committee members of this year’s ESOMAR CEE Research Forum 2013. Next to that our ForwaR&D lab colleagues Tom De Ruyck and Anouk Willems were selected to host a workshop on MROCs the second day of the event (18 March).
On Tuesday 5 February, we’re organizing our first Smartees Webinar of 2013, the Engaging Generation Y Webinar. Joeri Van den Bergh – Gen Y expert & author of the award-winning book How Cool Brands Stay Hot - will present his renewed Generation Y story on how to involve Millennials in your brand strategy and adapt your research and marketing to this marketing-savvy generation.