Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry and has compiled rankings based on almost 2,300 marketing and insights professionals. For the 2014 edition, we’re are extremely proud to share that we ranked 8th in their Top 50 list of Most Innovative Companies in Market Research.
“The GRIT Top 50 is a brand tracker for the market research and consumer insights industry. Achieving a position on this list indicates significant brand recognition”, said Leonard Murphy, Editor in Chief, GreenBook Blog and GRIT.
Next to the Top 50, the GRIT report also offers a deeper analysis of why respondents consider these 50 companies to be innovative and many more insights into the market research industry, such as the adoption of new research methods, the drivers of change in the industry… Check the full report via www.greenbook.org/grit