How Cool Brands Stay Hot wins 2012 Best Book in Marketing Award

Last week the American Marketing Association Foundation (AMAF) announced ‘How Cool Brands Stay Hot: Branding to Generation Y’ as the winner of the 2012 Berry-AMA Book Prize for the best book in marketing. This award recognizes books whose innovative ideas have had significant impact on marketing and related fields and set the standard for excellence. …

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Posted in Awards, News, NextGens

A visit to our New York office

Last week, I had the pleasure to pay a visit to our US team for the first time since we opened the office in New York about 6 months ago. This short blog post gives a status update on where we are today. Operating from a small office located in the heart of New York …

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Posted in About us

Where to meet us in September?

September just kicked off and it promises to be a busy month for InSites Consulting. We’ve got a filled calendar of speeches and events ready for you! I’ve listed the highlights for this month in a blogpost: 12 September 2011: AMA Research and Strategy Summit (US). Tom De Ruyck and Niels Schillewaert are heading to the US next …

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Posted in Events

2010 Marketing Research Emerging Leader Award

As every year the AMA Marketing Research Council honors 4 individuals with the Marketing Research Emerging Leader Award. And this year Tom De Ruyck, Senior R&D Manager at InSites Consulting is one of the award winners. A great honor for Tom of course! The shortlist of winners also includes Tom Anderson (Anderson Analytics), Nick Harrington …

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Posted in Communities, News