“It is not enough to stare up the steps – we must step up the stairs.” (Dr. Vance Havner) was the opening quote of the EphMRA 2011 Conference program. Sitting in Basel, the Swiss city hosting the 50th Anniversary edition, I get curious about Dr. Havner and I ask Dr. Google who he is or who he was.
The late Doctor Havner was a very religious man and his website includes a section with more of the man’s catching quotes. One we liked a lot: “What do you think of civilization?” “I think it’s a good idea. Why doesn’t someone start it?”
Research Magazine organizes the first of their online debates. It’s your chance to have a say on a series of the research industry’s most controversial topics. Each month a motion is proposed, two research professionals start the debate, one defending the motion and the other against. Consider their arguments and then it’s your turn to make your case.
Topic for the December Debate: Research can get by without asking questions.
Market research is rooted in the idea of asking people what they think or feel or do. But in recent years declining survey response rates, new understanding of how our minds work and the explosion of social media have made the shortcomings of traditional research more prominent and more problematic. Some are even predicting that we are witnessing the slow death of survey research. So as ‘asking’ loses ground to ‘listening’, which approach will win out in the long run? As it becomes easier to track organic word of mouth and real-life behaviour, is there any point in asking people what they think they think?
Next month ESOMAR will reward their ESOMAR Excellence Award for Best Paper at the General Conference in Athens. The award is given to the best paper from ESOMAR conferences throughout the year that best reflects the broad aspects and challenges faced by the market research industry today.
This year InSites got nominated with no less than three papers!
Health 2.0: Social media as the central nervous system for learning about epilepsy (by Prof. Dr. Niels Schillewaert)
The world is in constant evolution… consumer behavior is evolving rapidly… but are our methods, techniques, research designs and skills evolving accordingly?
Contemporary Consumers demand for Contemporary Research Methods
Response rates in traditional research projects are in decline, as well as the good image of our work among research participants. As an answer to this trend, the market research industry wishes to move from ‘transactional’ to more ‘relational’ types of research. Researchers need to (re)bond companies with consumers (our participants) through more ‘connected’ research methodologies.
Additionally, we may state that the context in which consumers live has changed drastically during the last decade. It has affected their behavior accordingly. The contemporary consumer is: Read more
Mid-September ESOMAR organizes their general Congress in Greece, Athens. The Congress theme is fully focused on the changing landscape in market research ‘Odyssey 2010 – the changing face of market research‘. The face of market research is changing and with it so are many of the approaches and methodologies we employ.
The R&D department at InSites Consulting continuously works on co-creating research solutions together with clients, suppliers, academics, consumers, and professional organizations. Probably one of the reasons we’ll be well-presented at this year’s general Congress.
First up are Annelies Verhaeghe and Niels Schillewaert on 13 September: User Generated Content and Research. While consumers participate less in traditional surveys, they generate more information than ever before. Consumers cache their lives online and are ubiquitously available via mobile devices. As researchers we have the chance now more than ever to fuse methods and generate more insights without actually asking questions. By observing consumers’ actions, becoming friends online, scraping publically available content and text-analyzing it, getting physiological measures like reaction times and mouse clicks we can come to a more full understanding of consumers through these neo-observational research.
On 14 September Tom De Ruyck and Annelies Verhaeghe will co-present ‘Exploring the world of water‘ with Michel Rogeaux of Danone Global R&D. A case on fusing contemporary research methods.
Social Media Nethnography, a set of groundbreaking research techniques for discovering and applying insights from social media, has received recognition and praise from IBM with the award of this year’s IBM SPSS Insight Award. But the results of InSites Consulting’s application of nethnography have attracted attention and praise across the entire marketing and research industry. Read more
As many of you know, ESOMAR is taking an important step to facilitate regional knowledge sharing via the ‘Best of ESOMAR’ local seminars.
Wed 19 May, the Vlerick School of Management hosted the inaugural Belgian chapter and I joined the researchers, marketeers and generally interested observers at the Vlerick ‘Chapel’, hoping to receive some divine wisdom.
For me, the overall message was listen, listen, listen whilst adapting and evolving our techniques as market researchers and marketeers. We need to move beyond the traditional paradigm of posing questions to one of listening and managing Web 2.0 conversations. Read more
Over the last two days, I attended the SPSS Directions Conference in Rome (IT). As a speaker, I was invited to bring a case study on using text analytics on social media data and eager to learn what others were doing on this domain. Moreover, since SPSS was recently acquired by IBM, I was curious to see what the future would bring. So I headed to Rome… Read more
On May 19, ESOMAR organizes ESOMAR – BEST OF. An ESOMAR evening that will showcase the diversity and talent within the market research industry. Host for the evening is Niels Schillewaert, Managing Partner at InSites Consulting and ESOMAR Representative for Belgium.
The program hosts a dynamic agenda of speakers and topics and is open for all Belgium ESOMAR members. Of course the organization also welcomes anyone else who is active in the industry. Read more