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How to deliver compelling customer experiences?

At the recent B2B conference, organized by Roularta & Stichting Marketing, Christophe Vergult (Director Customer Experience Research) was one of the keynote speakers. Based on a survey conducted among the conference participants, he talked about the challenges B2B marketeers face on delivering real customer experience. Companies that provide a compelling customer experience across all moments of contact often outperform in long-term profitability. That’s the theory. But what are the beliefs of Belgian B2B marketers and what challenges do they face to excel on their moment of truth? Want to find out more about this topic? E-mail or call him (christophe@insites.eu, +32(0)9 269 15 06). Check out his presentation: