Annual BAQMaR Conference 2011: Creative Ways

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On December 8th 2011 in the Marriott Hotel in Ghent (Belgium) the annual BAQMaR Conference will take place.The theme for this year is: “Creative Ways”. The conference will bring together some of the brightest minds of the industry who found ‘creative ways’ to grasp the new opportunities or to overcome some of the issues we …

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Fringe Factory

Research uncovered

Fringe Factory is a new intitiative supported by ESOMAR. It’s an independent group of young people who aim to provide a platform, a place to bring edgy thoughts to the Market Research industry. The board for 2011 gathers young researchers across the globe: Cristina Paes, Lizet Aufderheijde, Will Goodhand, Mariette Brethouwer and Tom De Ruyck. …

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The Webvertising Forum 2011 #wvf11

Webvertising Forum

This year’s edition of the Webvertising Forum, held last Friday in Brussels, gave a nice overview of what the “Mad Men” of today have been up to. The guys from Duval Guillaume, The Parking Lot, Famous, Square Melon, BBDO & Instruxion presented client cases and shared their insights on the current online environment. Evan Van …

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The Naked Brand

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Last week we organized our Dutch edition of The Naked Brand event together with Blauw Research. 100 marketers and market researchers joined us in Rotterdam at the Unilever offices. It was a full-day conference on how brands can connect more with consumers. Following decades of exposure to brand messaging, consumers are becoming expert marketers. Brands …

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Twitterversity

MRXU

On January 11, Research Rockstar will be hosting a Market Research Twitterversity, 117 market research lessons will be released over 17 hours (#MRXU). While market research has many advanced topics that require specialized training, this event focuses on the market research basics. So anyone new to conducting, using, purchasing, receiving market research can join this …

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ESOMAR Qualitative Conference 2010

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At the end of November 2010 ESOMAR organized their Qualitative Conference in Barcelona (ES). Joeri Van den Bergh (Managing Partner) and Tom De Ruyck (Senior ForwaR&D Lab Manager) were both present in Barcelona. Joeri as a member of the Programme Committee and Tom as speaker, he showed the attendees the new frontiers in Insight Communities, …

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Posted in Communities

TEDx Brussels 2010

On 6 December, Brussels became a capital of ideas by hosting the largest TEDx event ever. Gathering the world’s leading thinkers and do’ers, TED has become the most anticipated conference of the world. Despite its exclusivity, TED has opened its content (you can watch all talks online) and brand (TEDx stands for independently organized) to …

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Innovation as seen by an Italian lover

Roberto Verganti

I am happy to say that I saw Roberto Verganti at the Stichting Marketing Congress 2010. Roberto Verganti, the man who (according to tweets during his speech) deserves his own television series. Roberto Verganti, the man who tells us in the first minutes of his speech that “to an Italian, the most relevant thing is …

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The Joneses @ Stichting Marketing Conference

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Today and tomorrow the Joneses are attending the Stichting Marketing Conference in Ghent (BE). They are spreading the word about our Meet the Joneses study. Meetthejoneses is on online tool designed for marketers to come up with eye-opening insights in the every day life of consumers. The results will be online soon! Interested to receive …

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Posted in Events