Filip De Boeck, Managing Director of the InSites New York office and Senior Research Innovator Elias Veris were interviewed recently by Renee Murphy (an initiative by Greenbook). Filip and Elias share ideas on marrying MROCs and mobile and how to bring market reseach higher up the organizational ladder. The Market Research in the Mobile World (MRMW) Conference on 18 & 19 July 2012 in Cincinnati (OH) brings together practictioners and thought leaders to discuss the future of insight innovation through mobile, social media, advanced analytics, and the frontiers of human understanding.
Today, a lot of people are connected on their smartphone to the web, to their friends, and basically to everything else. In some countries, it is rumoured that web access via smartphones will actually out-run web access via PCs. In addition, in a recent Mobile research report by InSites Consulting, we discovered that 40% of people use their smartphone while watching TV. That is a lot of eyeballs shifting away from PC and web, and a lot of attention given to a very small screen…
A very rainy day at the InSites Consulting office, full of speculations and nostalgia about former MOAward editions made room for the 5th – and unexpected sunny – edition. And let us be fair: there are worse places to enjoy the sun. The MOAwards took place in Zandvoort (NL), at the fully crowded Beachclub Vooges. A Dutch-Flemish blend of colleagues represented InSites Consulting once again, full of excitement about if, and what we would bring home.
Today we published a new InSites Consulting research report among 800+ smartphone users. The full report gives insights into how they use their phones and tablets. It describes the openness for mobile marketing efforts by companies, with a deep-dive into the use of applications and the drivers of daily smartphone use.
The research findings are summarized in our Mobile Mindset Model which can guide marketing and research teams in the development and fine-tuning of a mobile strategy.
And the best part is… it has juicy numbers and you can use them entirely for free.
InSites Consulting today officially released a set of Mobile and Social Media extensions to its Market Research Online Communities (MROCs) at the Market Research in the Mobile World Congress (use #MRMW on Twitter for a search) which was due today and yesterday in Amsterdam, The Netherlands. Find below some quotes by our research & ForwaR&D Lab people about these new addons and the presentation our Elias Veris just gave at the congress!
“In your average research project, respondents are asked to do a lot of stuff. Filling out questionnaires, sitting in focus groups. In many cases we give them value in 2 ways; either we pay them, or we suppose they are very much intrinsically motivated to give feedback to our client. And we hope we don’t lose them throughout our research, when one of the motivational sources has been depleted. The self-scanning mechanism of Delhaize will never lose me.” Check out Elias Veris’ story about self shopping in his favorite supermarket and what market research can learn from that. Here at RWconnect!
10 November 2011: Youth Marketing (UK). The annual Youth Marketing conference brings together leaders in the field to analyse the latest trends, share insights and impart knowlegde. Joeri Van den Bergh, Gen Y expert joins the conference in London.
13 November 2011: ESOMAR Qualitative Conference (AT). Joeri co-presents with Simona Sbarbaro of MTV Networks Italy. ‘We got a crush on you(th)!’, involving influential Gen Y’ers from 15 global cities to learn why something is cool.
Every year ESOMAR gives high-potential students the opportunity to attend ESOMAR global conferences. A great way for them to connect with real practitioners in market research and to build their professional networks.
In 2009, Elias Veris (Research Consultant at InSites Consulting) was regarded one of the high-potential students of 2009 by ESOMAR. Last year ESOMAR invited him to attend the General Conference and also feature in the ESOMAR newsletter. Read the full interview online (page 6). It’s Elias story on how he got interested in market research and how he joined InSites Consulting.