Join us in Boston (US) on June 24 for the ESOMAR 3D Digital Dimensions Event 2013. Together with IKEA, Tom De Ruyck will present insights into the key marketing challenge global brands like IKEA are confronted with: How to ensure that global communication efforts stay locally relevant. The annual catalogue is IKEA’s main communication channel with existing and potential customers globally. In this presentation Tom will demonstrate how the 2013 edition of the catalogue was evaluated through research communities in five different countries.
The presence of European and international institutions makes Brussels one of the most important decision making centers in the world. This development has had a major impact on the demographic movement towards this European city. And this trend is not only visible in Brussels and among political expats, but can be seen as a global trend across all age categories. A research report from the European Union showed that since the launch of the Erasmus exchange program in 1987, 3 million students spend time studying abroad, with an 8.5% increase between 2010 and 2011.
As published on ESOMAR’s RW Connect on March 13, 2013. During the last few weeks I carried out a small investigation into the state of the Romanian market research industry. One of the biggest challenges for the market research industry in Romania today is cost cutting on the client side. Alina Serbanica, Vice President of Ipsos testifies, “market research budgets are continuously reduced by clients – including by international companies. Nowadays, some sectors cannot afford to invest more in market research as they have been significantly impacted by the economic crisis (e.g. automotive or constructions sectors). However, despite the economic difficulties, all the sectors adapt their market research budgets, challenging market research agencies to revamp the research services to fit into the budget limitations clients have.”
As published on ESOMAR’s RW Connect on March 4, 2013. In a couple of weeks, the second edition of ESOMAR’s Central and Eastern European Research Forum is taking place in Prague. Although I am not originally from the CEE region, over the last year, I have spent a lot of time in Romania. Romania is, like many countries in this region, in full transition. However, I was curious if changes are also taking place in our industry. To find out, I talked to industry representatives from both client, supplier as agency side.
On February 28, Febelmar (Belgian research association) joins forces with ESOMAR (global research association) to host a joint congress in Brussels. It looks like it will be a heyday for the Belgian market research sector, the perfect occasion for catching up and for meeting some of the top innovations in the sector. The theme of this first Febelmar Congress is Engagement.
After the successful launch of the CEE Research Forum in Krakow in 2012, ESOMAR will return to the Central and Eastern European region this year to host the second edition (this year in Prague on 17 and 18 March). Our Head of Research Innovation & Division Manager of our Romanian office Annelies Verhaeghe is one of the program committee members of this year’s ESOMAR CEE Research Forum 2013. Next to that our ForwaR&D lab colleagues Tom De Ruyck and Anouk Willems were selected to host a workshop on MROCs the second day of the event (18 March).
Our Head of Research Communities Tom De Ruyck is currently travelling around the world with his new presentation ‘The Consumer Consulting Board’ and this week, he’s making a stopover in India. Mumbai is the place to be today and tomorrow, since Tom is presenting there twice. This afternoon, an exclusive ESOMAR member event is taking place, which coincides with heated debates around enhancing the effectiveness of research panel communities in India.
2012 finally seems to be the year of mobile. Smartphone penetration booms, mobile marketing budgets grow exponentially, and online sources like Mashablereport that in the US alone, the app economy has created about half a million jobs in only 5 years’ time. In the slipstream of this, the market research industry has a close eye on the ball.
2012 finally seems to be the year of mobile. Mobile marketing budgets grow exponentially and in the slipstream of this, the market research industry keeps a close eye on the ball. But how much do we really know about mobile research? At the next ESOMAR 3D event in Amsterdam, we will show you that mobile market research is more than enabling your surveys on mobile devices or conducting mobile ethnography. Test your knowledge upfront in this short quiz. We will share the results at the ESOMAR 3D Conference next week and in our InSites Consulting white paper series afterwards. And yes, you can take this survey on your mobile
Join Tom De Ruyck and Anouk Willems on Tuesday 6 November 2012 at the ESOMAR Qualitative Event in Amsterdam for a full day ESOMAR workshop. Tom & Anouk will guide you towards structural collaboration with your consumers. For us structural collaboration means the integration of the voice of the customer in all decision-making flows of your company. In most companies, customers are only allowed to give feedback at the very end of a decision making flow through traditional market research.