After the successful Smartees in the Dutch office last Tuesday, it was the Belgian team’s turn on Thursday to engage and entertain the 60 attendees at the Communities Smartees.

Hakim Zemni, Managing Director Belgium, welcomed the audience and gave a short introduction on the theme of the day and what was coming next. He then gave the stage to Sam Berteloot, Managing Partner, who shared the story of ‘The Conversation Company’. The ubiquitous trend of consumers moving further, in the sense of becoming more empowered, makes that companies have to move forward as well. Sam described a couple of concrete examples of customer-oriented companies who possess the correct and clear company culture where people can make the difference. A short interaction with the audience made clear that very few attendees see their company as a ‘conversation company’, which clarifies the high level of attention during this first presentation of the afternoon.Read more