At InSites Consulting we believe in the power of change, and the need to keep up with new market evolutions. So of course I jumped at the opportunity to attend a Vlerick Alumni workshop on the future of mobile banking & mobile payments in Belgium.
The Dutch Accenture Innovation Awards, Amsterdam at the Congress centre RAI, November 2011. 5 sectors – consumers products & Agri, Health & Public services, Energy, Media Communication High tech and last but not least Finance – were challenged to come up with innovative projects. In total Accenture received more than 1200 projects! Let us take a look at Finance. For me an exciting universe even now in these stormy times where sector, resources, strategies and policies are questioned.
On 23 June, InSites Consulting organized a Smartees workshop on research communities.
Tom De Ruyck, Senior R&D Manager introduced the wonderful world of research communities. The results of the Meet the Joneses are clear: 2 out of 3 marketers claim to know what their customers want, but only 33% actually knows their customers when confronted with the test. Research communities are a good way to sense the life of your customers and get really connected with them.
Smartees offer a blend of insights and practical solutions to the challenges you face every day as marketers and researchers. On Wednesday 23 June we’ll be focusing on communities and how to use them in new product development, marketing research and the interface with the consumer.
- Tom De Ruyck will explain the philosophy behind connecting with communities, and show how InSites Consulting put it into practice with De Standaard, Danone and Chiquita.
- Tom Goderis and Dado Van Peteghem will show how to harness the power of the contemporary consumer through co-creation communities.
- Martijn van Kesteren (Unilever) and Barbera Van der Wal (ING) will talk on their experiences with communities.
As well as the experience offered by our speakers, Smartees offer the chance to network with colleagues and peers in a relaxed atmosphere and they’re free. Sign up right away to make sure your reserve your seat on 23 June in Rotterdam (NL).