As published on Switch & Shift on January 22, 2015. Do you recognize the feeling that time seems to go more rapidly as you grow older? Apart from this psychological effect of time, something is really happening to time as well. According to Moore’s law, technological performance is doubling every 18 months and with it we are witnessing an exponential increase in environmental change.
Last week, the faculty of Industrial Design Engineering in Delft was flooded with people who had only one dream: going from a linear to a circular economy. They all gathered for the Circular Product Design conference to discuss how new product development can help in moving from linear to circular: going from make – use – waste to make – use – re-use.
The Creativity World Forum 2014 proved to be a great experience, leaving us feeling inspired and connected! Day 2 approached innovation by zooming in on the creative mindset: Tom Kelley, Debra Kaye, Ricardo Semler and other thought leaders took the focus away from innovation processes and emphasized the creative power of individuals, both from within and from outside the organization! And Robin Chase showed us why this means that the future belongs to the sharing and collaboration economy!
When the creative minds of Europe unite, there’s bound to be magic in the air. Especially when Guy Kawasaki, Frans Johansson, Austin Kleon and many more impressive speakers are sharing their innovation stories. Find out in my thoughts below how each of them is dealing with the ‘innovation paradox’. Innovation paradox? Yes, we are encouraged to think BIG in innovation; to jump to the next curve and come up with radical and breakthrough new products and services. On the other hand, we can agree that all ideas are combinations of existing ideas. So how to be disruptive when uniqueness in itself can be questioned?
At InSites Consulting we have a vision of innovation and of never standing still. It’s in our DNA to always be ahead of the curve and ‘forward thinking’ is one of the 7 company values we live by each and every single day. And it’s that specific value that guided the 3rd edition of our Community Innovation Day.
In the afternoon of September 12, the MOA Digital Analytics session was set to answer the urge to transform a fuzzy phenomenon into real-life cases. It’s an honor to be guided on this journey by authorities Mark Raben, Director Innovation & Product Strategy at SAP and J. Graeme Noseworthy, Strategic Messaging Director Big Data at IBM.
As published on Switch & Shift on May 19, 2014. Back in 1983, David Ogilvy, the famous British advertising executive and ‘father of advertising’, doubted that more than 1 out of 100 advertising campaigns contains a big idea, highlighting the poor state of creativity in advertising. Instead of looking back, let us look forward and ask ourselves what the future holds where creativity is concerned.
As published on Switch & Shift on January 27, 2014. In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world is here to stay and expected to further accelerate. The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competence.
Last week I was invited to speak at the Product Design + Innovation conference at the Oval Cricket Ground in London. The gathering of almost 40 speakers from leading international brands such as Cisco, Thomson Reuters, Telefónica Digital, Virgin Atlantic, Nike and Philips provided food for thought on how scientists, designers and users can collaborate in the future. Sessions on connected objects, the circular economy and the consumerisation of health covered a broad array of contemporary trends in industrial design. I’d like to focus on one stream of thoughts: how consumers are becoming the next superstars in design.
Last year, at the sunny, sunny beach of Zandvoort in The Netherlands, we’ve pulled off “The Double” at the MOAwards, the annual prizes for Market Research firms in the Netherlands. Kristof De Wulf won the Agency Researcher of the Year Award and our Dutch office the Research Agency of the Year Award. And today, we’re happy to announce that we are nominated twice in the category Innovation Awards 2012! Together with RTL Netherlands InSites is nominated for a Facebook research community app, that was executed on the Facebook fanpage of The voice of Holland. The other Innovation Award is for InSites Consulting’s efforts for bringing gamification into market research online communities (MROCs).