Smartees Webinar on co-creative innovation, presented by Thomas Troch (Senior Research Manager) & Ashley Smith (Business Director).
Last week, the faculty of Industrial Design Engineering in Delft was flooded with people who had only one dream: going from a linear to a circular economy. They all gathered for the Circular Product Design conference to discuss how new product development can help in moving from linear to circular: going from make – use – waste to make – use – re-use.
The Creativity World Forum 2014 proved to be a great experience, leaving us feeling inspired and connected! Day 2 approached innovation by zooming in on the creative mindset: Tom Kelley, Debra Kaye, Ricardo Semler and other thought leaders took the focus away from innovation processes and emphasized the creative power of individuals, both from within and from outside the organization! And Robin Chase showed us why this means that the future belongs to the sharing and collaboration economy!
When the creative minds of Europe unite, there’s bound to be magic in the air. Especially when Guy Kawasaki, Frans Johansson, Austin Kleon and many more impressive speakers are sharing their innovation stories. Find out in my thoughts below how each of them is dealing with the ‘innovation paradox’. Innovation paradox? Yes, we are encouraged to think BIG in innovation; to jump to the next curve and come up with radical and breakthrough new products and services. On the other hand, we can agree that all ideas are combinations of existing ideas. So how to be disruptive when uniqueness in itself can be questioned?
At InSites Consulting we have a vision of innovation and of never standing still. It’s in our DNA to always be ahead of the curve and ‘forward thinking’ is one of the 7 company values we live by each and every single day. And it’s that specific value that guided the 3rd edition of our Community Innovation Day.
In the afternoon of September 12, the MOA Digital Analytics session was set to answer the urge to transform a fuzzy phenomenon into real-life cases. It’s an honor to be guided on this journey by authorities Mark Raben, Director Innovation & Product Strategy at SAP and J. Graeme Noseworthy, Strategic Messaging Director Big Data at IBM.
This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.
As published on Switch & Shift on May 19, 2014. Back in 1983, David Ogilvy, the famous British advertising executive and ‘father of advertising’, doubted that more than 1 out of 100 advertising campaigns contains a big idea, highlighting the poor state of creativity in advertising. Instead of looking back, let us look forward and ask ourselves what the future holds where creativity is concerned.
Co-everything: The itch of users in innovation, presented by Thomas Troch (InSites Consulting) at Fusion Forums by The Research Club in New York (US) on Friday April 25, 2014.
As published on Switch & Shift on January 27, 2014. In an economy of individuals with everyone in the world close to all the information in the world, organizations can no longer just copy-paste their strategy and plans from the year before. There is no way back. The open world is here to stay and expected to further accelerate. The future will be less about money, power or size, but more about agility, networking and sharing. In order to survive, businesses need to grow to a permanent state of curiosity, making it a core strategic competence.