If Mother Nature was your CEO

What if Mother Nature was your CEO

As published on Switch & Shift on March 25, 2015. Nature is the world’s most effective designer, according to Frank Stephenson, Design Director at McLaren Automotive. Looking at what nature has created over millions of years of evolution to get to the perfect shape, the designers at McLaren Automotive get their inspiration from animal anatomy, …

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Posted in Business

5 proven ways to lead in the Fast Lane

5 proving ways of leading in the fast lane

As published on Switch & Shift on January 22, 2015. Do you recognize the feeling that time seems to go more rapidly as you grow older? Apart from this psychological effect of time, something is really happening to time as well. According to Moore’s law, technological performance is doubling every 18 months and with it …

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Posted in Business

Finding your creative mojo! Thoughts on Creativity World Forum day 2

Creativity World Forum

The Creativity World Forum 2014 proved to be a great experience, leaving us feeling inspired and connected! Day 2 approached innovation by zooming in on the creative mindset: Tom Kelley, Debra Kaye, Ricardo Semler and other thought leaders took the focus away from innovation processes and emphasized the creative power of individuals, both from within …

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Posted in Innovation, Review

Don’t make me sit on the chair! Thoughts on Creativity World Forum day 1

Creativity World Forum

When the creative minds of Europe unite, there’s bound to be magic in the air. Especially when Guy Kawasaki, Frans Johansson, Austin Kleon and many more impressive speakers are sharing their innovation stories. Find out in my thoughts below how each of them is dealing with the ‘innovation paradox’. Innovation paradox? Yes, we are encouraged …

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Posted in Innovation, Review

Stop the buzz

Stop the buzz

In the afternoon of September 12, the MOA Digital Analytics session was set to answer the urge to transform a fuzzy phenomenon into real-life cases. It’s an honor to be guided on this journey by authorities Mark Raben, Director Innovation & Product Strategy at SAP and J. Graeme Noseworthy, Strategic Messaging Director Big Data at …

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Posted in Review
Consumers as Consultants Smartees Workshop

Consumer-Activated Innovation Smartees Seminar

This is the full slidedeck of our Smartees Seminar on Consumer-Activated Innovation, hosted in Forge & Co in London on 8 July 2014. The presentation elaborates on how how to combine consumer centricity with innovation to give your organisation a headstart on the competition. All of this illustrated with client cases of Telefonica and Dorel.

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The future of creativity is connected

Connected creativity

As published on Switch & Shift on May 19, 2014. Back in 1983, David Ogilvy, the famous British advertising executive and ‘father of advertising’, doubted that more than 1 out of 100 advertising campaigns contains a big idea, highlighting the poor state of creativity in advertising. Instead of looking back, let us look forward and …

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Posted in Business