Tom De Ruyck nominated for NGMR Disruptive Innovator Award

As a mix of social science and commercial enterprise, consumer research tends to innovate cautiously in order to maintain methodological rigor and preserve normative data. But with the advent of the Internet and a torrent of turns since, the industry has learned quickly, that we can no longer afford to dictate the pace of change. …

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Posted in Communities, News

Consumer conversations in the co-creation of innovations

Innovations come about in several ways. The innovation process is often powered by technology. In other cases, marketers have sufficient knowledge and intuition to independently create new products. Occasionally, a good innovation is created by accident. Today’s active and empowered consumer is however prepared to innovate in cooperation with brands. Co-creation is the joint creation …

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